Abstract
Datamonitor' s Bleach: Global Industry Guide is an essential resource for
top-level data and analysis covering the bleach industry. It includes detailed
data on market size and segmentation, textual analysis of the key trends and
competitive landscape, and profiles of the leading companies. This incisive
report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry' s prospects, competitive
landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and
scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual
chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global bleach market shrank by 0.3% in 2007 to reach a value of $2,287
million.
In 2012, the market is forecast to have a value of $2,255 million, a decrease
of 1.4% since 2007.
Sales of liquid bleach account for 89.2% of the market' s value.
The Americas account for 46.2% of the market' s value
The Clorox Company is the leading company in the market, holding a 26.2%
market share by value.
Supermarkets and hypermarkets form the leading distribution channel for bleach
in the global market, accounting for 56.3% of the market' s value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The bleach market consists of liquid bleaches and powder bleaches. The market
is valued according to retail selling price (RSP) and includes any applicable
taxes. Any currency conversions used in the creation of this report have been
calculated using constant 2006 annual average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico
and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany,
Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the
UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea
and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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