Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Spirits market at the global level. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 53 countries covered globally for the
Spirits market.
Scope
Contains 8 categories: Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin &
Genever, Tequila & Mezcal and Whisk(e)y Provides market value, volume data by
market, segment and sub segment
Highlights
The Global Spirits market covering 53 countries, increased between 2001-2006,
growing at an average annual rate of 2.2%. The leading company in the market
in 2006 was Diageo plc. The second-largest player was Pernod Ricard with
Kristall is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Spirits markets
Understand consumers' consumption and expenditure patterns for the 53
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
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