Abstract
Overview
Introduction
Due to the relative immaturity of the mobile enterprise market, it can be
immensely difficult to get a clear understanding of how the mobility industry
is evolving. This report aims to provide clarity to vendors and investors in
mobility solutions, by identifying the key market trends and forecasting
future growth opportunities.
Scope
- Identifies the penetration of mobility solutions by vertical market and
highlights the industries which are planning the most greenfield investments.
- Assesses the growth potential of different regions by analyzing planned
investments by enterprises within those regions.
- Evaluates the effect of new technologies, such as Fixed Mobile
Convergence, on the mobility market.
- Identifies the vendors' primary offerings and assesses mobile network
operators' influence in the enterprise mobility market.
Report Highlights
The market for mobile enterprise solutions is undoubtedly growing but a
comprehensive analysis of the mobility market reveals that growth will be
slower than expected, due to enterprise pain points not being completely
addressed, and vendors' marketing strategies not clearly demonstrating return
a on investment.
The competitive landscape is still maturing and enterprises are receiving
mixed messages from vendors all claiming to be the market leader and offering
an ' end to end' solution.
Channel to market is important and vendors should consider enterprise
preferences for a hosted or behind the firewall solution, and make full use of
resellers, partners and mobile network operators. It is also important to
target key messages at the right individuals within enterprises and be aware
of budget constraints.
Reasons to Purchase
- Provides a clear, complete and comprehensive guide to the enterprise
mobility market, identifying and evaluating market trends.
- Offers a critical balance between end user data, primary research and
concise, insightful analysis.
- Covers the breadth of the mobility space, helping decision makers
understand market opportunities and the best ways to address those
opportunities.
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