Abstract
Overview
Introduction
In Western markets, retail industry growth has dropped to one of the slowest
rates of modern times and consequently the role of IT has become increasingly
important for improving business performance. This brief outlines the role of
technology in the modern retail environment, including the expansion into new
emerging markets.
Scope
- The brief will examine the opportunities in emerging retail markets,
including the BRIC countries
- Attention is paid to the evolving retail value chain, as organizations
seek ways to improve operational efficiencies
- Focus is applied to the impact of technology on SMB, as this community
represents a potentially lucrative market segment
- Understand the role played by technology in helping to drive customer
loyalty
Report Highlights
As IT strategies becomes increasingly integrated with overall business
strategy, vendors will need to help retailers demonstrate ROI to senior
management. To do this, emphasis will need to be placed on customized
solutions aligned to the vertical market and attention will have to be given
to deepening partner relationships with retailers.
Reasons to Purchase
- Identify the key trends occurring in the retail market in 2007 and how
retail decision makers are both driving and responding to these
- Understand the technologies being employed in both large retail
enterprises and SMBs
- Gain insight into the future direction of the retail market and the
implications for vendors
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