Card Issuer Profile: Bank of America

Abstract

Overview

Introduction

With more than 160 million cards in issue, Bank of America is one of the world' s biggest issuers. It has continued to expand its cards business at home and abroad both organically, particularly through the use of affinity marketing, and by the acquisition of MBNA.The company is highly prolific in the US,with more than 55 million customer relationships, while MBNA is the largest issuer in the UK.

Reasons to Purchase

• Gain a detailed understanding of Bank of America' s strategy and approach in the card issuing space.
• Find out Datamonitor' s opinion on Bank of America' s future outlook in cards.
• Learn how Datamonitor rates Bank of America' s card operations in its unique competitor benchmark operation.