Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Spirits in North America. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011 for 02 countries covered within the North America
region.
Scope
Contains 8 categories: Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin &
Genever, Tequila & Mezcal and Whisk(e)y Provides market value, volume data by
market, segment and sub segment
Highlights
The North America Spirits market covering 02 countries, increased between
2001-2006, growing at an average annual rate of 2.7%. The leading company in
the market in 2006 was Diageo plc. The second-largest player was Pernod Ricard
with Fortune Brands, Inc. is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Spirits markets
Understand consumers' consumption and expenditure patterns for the 02
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
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