Abstract
Overview
Introduction
Verdict Research: For many years one of the fastest growing retail sectors,
DIY & Gardening is now especially exposed to consumer belt tightening in
response to the squeeze on disposable income, the reduced availability of
credit and the housing market downturn. With demand weak, the impetus is
falling more heavily than ever on retailers to drive sales growth themselves.
Scope
- Five year forecasts to 2012 for DIY & gardening market expenditure,
inflation and volume growth with 10 year historic data.
- In depth analysis of key market issues that will shape demand and retailer
responses over the next five years.
- Forecasts and historic data for DIY specialists sales, market shares and
analysis of main channels of distribution.
- Comprehensive category analysis covering inflation, volume and sales
growth for DIY and gardening. Further segmental analysis for 12 sub categories.
Highlights
The DIY & gardening market will struggle to grow in the short term as key
drivers that have powered it in recent years go into reverse. A falling
housing market (both by value of housing and number of home moves) is a
serious concern, as are new restrictions on the availability of credit.
In hostile market conditions, the economics of further store openings are
harder to justify. Instead of the land grab associated with the boom of the
late 1990s and early 2000s, DIY specialists have become more conservative
about opening new stores and placed increasing attention on driving
like-for-like sales and using space more efficiently.
Grocers will achieve the largest gain in market share over the forecast
period. A key factor here is the development of DIY ranges by the leading
players. DIY has until recently been one of the lower priority sectors for
grocers, but as their non-food space has increased it has become an obvious
area for them to develop.
Reasons to Purchase
- Use this report to plan strategies that will help capitalise on
opportunities and compete effectively against rivals in a highly challenging
market
- Enhance your understanding of key issues, trends and dynamics that will
impact your business over the next five years.
- Detailed category forecasts allow you to quantify opportunities in fast
growing categories and avoid over-investment in weaker segments.
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