UK e-Retail 2008

Table of Contents

• CHAPTER 1 EXECUTIVE SUMMARY
  • Key Findings
  • Main Conclusions
• CHAPTER 2 MARKET ANALYSIS
  • Market Definition & Research Methodology
  • Key Market Facts
  • Consumers Access to Internet
  • Internet Usage
  • Online Shopper Population
  • Online Market Expenditure
    • How Spending is Channelled
    • Online Retail Sales as Percentage of All Retail Sales
    • Expenditure per Head
    • Frequency of Purchase & Transaction Values
• CHAPTER 3 STRATEGIC ISSUES
  • Improved Technology
  • Mobile Internet Access
  • Security and Consumer Confidence
  • Threat of eBay
  • Killing the High Street or Route to Market?
  • Adaptation of Specialist Stores to Internet
    • Online Initiatives to Drive Store Footfall
    • Store Initiatives to Drive Website Traffic
  • Current and Future Trends
  • Market Cycle
  • Office of Fair Trading - OFT
  • Getting it Right at Every Stage of the Online Purchase
    • Choosing to Shop Online
    • Finding an Online Retailer
    • Choosing an Online Retailer
    • Ensuring High Online Transactions
    • Ensuring Repeat Custom
    • Fulfilment
• CHAPTER 4 FORECAST & OUTLOOK
  • Growth in Population with Internet Access
  • Growth in Internet Access and Online Shopping Population
  • Growth in Online Shopper Population
  • Shopping Population Forecasts by Sector
  • Spending Forecasts
  • Spending per Head Forecasts
  • Online Spending Forecasts by Retail Sector
• CHAPTER 5 CONSUMER ANALYSIS
  • Summary
  • Internet Shopper Penetration by Region
  • Internet Shopping Profile by Age
  • Internet Shopper Profile by Gender
  • Internet Shopper Profile by Socio-demographic Group
  • Shopping Frequency & Transaction Value
  • Frequent Online Shoppers
  • Consumer Behaviour
    • Internet as a Research Tool
    • Choosing the Internet to Shop
    • Finding a Retailer
    • Choosing a Retailer
    • Returning to a Retailer
  • Impact on In-store Retailing
• CHAPTER 6 SECTOR ANALYSIS
  • Sector Comparisons
  • Online Sector Spending by Gender
  • Conversion Rates
  • Books
    • Major Players
    • Outlook
  • Clothing & Footwear
    • Major Players
    • Outlook
  • DIY & Gardening
    • Major Players
    • Outlook
  • Electricals
    • Base: Online electricals shoppers 15+
    • Major Players
    • Outlook
  • Food & Grocery
    • Major Players
    • Outlook
  • Furniture & Floorcoverings
    • Major Players
    • Outlook
  • Health & Beauty
    • Major Players
    • Outlook
  • Homewares
    • Major Players
    • Outlook
  • Music & Video
    • Digital Downloading
    • Major Players
    • Outlook
• CHAPTER 7 GLOSSARY
  • Abbreviations
• List of Tables
  • Table 1: Online market size 2002- 2007
  • Table 2: Online spending by sector 2002- 2007
  • Table 3: Year-on-year sector % growth rates 2002-07
  • Table 4: Retail spending breakdown between Internet andthe rest 2007
  • Table 5: Spend per head by sector 2007
  • Table 6: Frequency of shopping by sector 2007
  • Table 7: Online shopping population summary 2012 on 2007
  • Table 8: Online retail spending sector summary 2012 on 2007
  • Table 9: Online penetration by sector 2012 on 2007
  • Table 10: Online spending by sector (books to furniture) 2002-2012
  • Table 11: Online spending by sector (health to total) 2002-2012
  • Table 12: Online spending growth by sector (books tofurniture) 2002-2012
  • Table 13: Online spending growth by sector (health to total) 2002-2012
  • Table 14: Online as % of total retail spending (books to furniture) 2002-12
  • Table 15: Online as % of total retail spending by sector(health to total) 2002-2012
  • Table 16: Internet users and online shopper profiles 2007
  • Table 17: Profile of online shoppers 2002- 2007
  • Table 18: Number of online shoppers by age group 2002- 2007
  • Table 19: Average annual spend per online shopper by age 2002- 2007
  • Table 20: Online spending by age group 2007
  • Table 21: Online spending by socio-economic group 2007
  • Table 22: Online shopper profile by demographic 2007
  • Table 23: Researching products before purchasing by sector 2007
  • Table 24: Online shopping v physical shopping October 2007
  • Table 25: What is important when buying online? % ofonline shoppers by sector October 2007
  • Table 26: Why buy from one retailer in preference toanother? 2007
  • Table 27: Sectors A-F breakdown of spending by gender 2007
  • Table 28: Sectors F-Z breakdown of spending by gender (continued ) 2007
  • Table 29: Conversion rates of main featured retailers 2007 - Electricals to Books
  • Table 30: Conversion rates of main featured retailers 2007 - Grocery to Health & Beauty
  • Table 31: Online spending on books 2002- 2007
  • Table 32: Clothing & footwear spending online 2002- 2007
  • Table 33: DIY & gardening spending online 2002- 2007
  • Table 34: Electricals spending online 2002- 2007
  • Table 35: Food & grocery spending online 2002- 2007
  • Table 36: Online furniture & floorcoverings 2002- 2007
  • Table 37: Health & beauty spending online 2002- 2007
  • Table 38: Homewares spending online 2002- 2007
  • Table 39: Music & video spending 2002- 2007
• List of Figures
  • Figure 1: Key online shopping facts 2007
  • Figure 2: Internet access by gender 2005- 2007
  • Figure 3: Internet access by age 2005- 2007
  • Figure 4: Internet access by socio-economic group 2005- 2007
  • Figure 5: Uses cited for the Internet 2007
  • Figure 6: Internet use breakdown by gender 2007
  • Figure 7: Age breakdown of Internet food & grocery shopping usage 2007
  • Figure 8: Age breakdown of Internet non-food shopping usage 2007
  • Figure 9: Number of online shoppers 2002- 2007
  • Figure 10: Online shoppers as proportion of those withInternet access 2005- 2007
  • Figure 11: Number of online shoppers by gender 2005- 2007
  • Figure 12: Number of online shoppers by age 2005- 2007
  • Figure 13: Number of online shoppers by socio-economic group 2005- 2007
  • Figure 14: Breakdown of online spend by market sector 2007
  • Figure 15: Online sales as a proportion of total UKretail 2007
  • Figure 16: Average online spend per head 2002- 2007
  • Figure 17: Average online transaction value & tripsper year 2002- 2007
  • Figure 18: Impact of technology on market growth 2008-2012
  • Figure 19: Impact of mobile Internet technology 2008-2012
  • Figure 20: Internet security threats and remedies 2008
  • Figure 21: Factors in attractiveness of eBay proposition 2008
  • Figure 22: Major differences in the quality of Internet and shopping trips to physical stores 2008
  • Figure 23: Initiatives to develop a seamless multi channel operation 2008
  • Figure 24: Online sales year-on-year growth: three phases 1998-2012
  • Figure 25: Areas important to consumers at every stage of the purchase 2007
  • Figure 26: Growth in adult population with Internet access 2006-2012
  • Figure 27: Internet users and online shoppers 2005-2012
  • Figure 28: Percentage of adult population shopping online 2002-2012
  • Figure 29: Year-on-year growth in online shopping population 2002-2012
  • Figure 30: Value of online retail spending 2002-2012
  • Figure 31: Online spending per shopper 2002-2012
  • Figure 32: Penetration: online shoppers % all adults byregion 2007
  • Figure 33: Age profile of online shoppers 2002- 2007
  • Figure 34: Total online spending by age 2002- 2007
  • Figure 35: Total online shoppers by gender 2002- 2007
  • Figure 36: Total online spending by gender 2002- 2007
  • Figure 37: Online shopping gender profile by category 2007
  • Figure 38: Average spend per head by gender 2002- 2007
  • Figure 39: Socio-economic profile of Internet shoppers 2002- 2007
  • Figure 40: Average number of online shopping trips inthe past 12 months by gender and total 2004- 2007
  • Figure 41: Average number of online shopping trips inthe past 12 months by age 2004- 2007
  • Figure 42: Average transaction size by age 2004- 2007
  • Figure 43: Frequent online shoppers 2002- 2007
  • Figure 44: Researching before purchases by demographic 2007
  • Figure 45: Consumers preference of shopping method October 2007
  • Figure 46: Methods of finding website 2005- 2007
  • Figure 47: Why do shoppers buy from one site over another 2005- 2007
  • Figure 48: Why do shoppers buy from one site over another (Cont' d) 2004- 2007
  • Figure 49: Reasons online shoppers return to websites 2007
  • Figure 50: Alternatives to buying online 2004- 2007
  • Figure 51: Why shop for books online? October 2005- 2007
  • Figure 52: Books: Internet v In-store October 2007
  • Figure 53: Books penetration of online shoppers October 2005- 2007
  • Figure 54: Where purchased if not online: Books October 2007
  • Figure 55: Which retailers do online bookshoppers buyfrom? October 2006- 2007
  • Figure 56: Why shop for clothing & footwear online? October 2005- 2007
  • Figure 57: Clothing & footwear: Internet v In-store October 2007
  • Figure 58: Clothing & footwear penetration of online shoppers October 2005- 2007
  • Figure 59: Where purchased if not online: Clothing &footwear October 2007
  • Figure 60: Which retailers do online clothing &footwear shoppers buy from? October 2006- 2007
  • Figure 61: Why shop for DIY online? October 2005- 2007
  • Figure 62: DIY: Internet v In-store October 2007
  • Figure 63: DIY penetration of online shoppers October 2005- 2007
  • Figure 64: Where purchased if not online: DIY October 2007
  • Figure 65: Which retailers do online DIY shoppers buyfrom? October 2006- 2007
  • Figure 66: Why shop for electricals online? October 2005- 2007
  • Figure 67: Electricals: Internet v In-store October 2007
  • Figure 68: Electricals penetration of online shoppers October 2005- 2007
  • Figure 69: Where purchased if not online: Electricals October 2007
  • Figure 70: Which retailers do online electricals shoppers buy from? Oct 2006- 2007
  • Figure 71: Why shop for food & grocery online? October 2005- 2007
  • Figure 72: Food & Grocery: Internet v In-store October 2007
  • Figure 73: Food & grocery penetration of online shoppers October 2005- 2007
  • Figure 74: Where purchased if not online: Food &grocery October 2007
  • Figure 75: Which retailers do online food & grocery shoppers buy from? October 2006- 2007
  • Figure 76: Why shop online for furniture & floor coverings? Oct 2005- 2007
  • Figure 77: Furniture & Floorcoverings: Internet vIn-store October 2007
  • Figure 78: Furniture & floorcoverings penetration ofonline shoppers October 2005- 2007
  • Figure 79: Where purchased if not online: furniture& floorcoverings Oct 07
  • Figure 80: Which retailers do online furniture &floorcoverings shoppers buy from October 2006- 2007
  • Figure 81: Why shop for health & beauty online? October 2005- 2007
  • Figure 82: Health & beauty: Internet v In-store October 2007
  • Figure 83: Health & beauty penetration of online shoppers Oct 2005- 2007
  • Figure 84: Where purchased if not online: Health &beauty October 2007
  • Figure 85: Which sites do online health & beautyshoppers buy from? October 2006- 2007
  • Figure 86: Why shop for homewares online? October 2005- 2007
  • Figure 87: Homewares: Internet v In-store October 2007
  • Figure 88: Homewares penetration of online shoppers October 2005- 2007
  • Figure 89: Where purchased if not online: Homewares October 2007
  • Figure 90: Which sites do online homewares shoppers buyfrom? October 2006- 2007
  • Figure 91: Why shop for music & video online? October 2005- 2007
  • Figure 92: Music & Video: Internet v In-store October 2007
  • Figure 93: Music & video penetration of online shoppers Oct 2005- 2007
  • Figure 94: Have you ever downloaded free music filesfrom the Internet? October 2004- 2007
  • Figure 95: Where purchased if not online: music &video October 2007
  • Figure 96: Which retailers do online music & video shoppers buy from? October 2006- 2007