Abstract
Overview
Introduction
Verdict Research: How Britain Shops 2008: Personal Care provides a detailed
overview of customers' shopping habits. The report looks at the socio-economic
and demographic profile of personal care shoppers, where they shop and whether
they are satisfied with their main store for personal care. The report also
looks at what retailers should do to satisfy customers more and lists the key
competitors.
Scope
- A thorough analysis of the way customers shop in the personal care sector,
complete with profiles of the following eight retailers:
- Alliance Boots, Asda, Avon, Morrison, Sainsbury, Superdrug, Tesco,
Wilkinson.
- Each report provides visitor and main user shares, conversion rates,
loyalty rates with analysis and key competitors.
- Data is segmented regionally and by demographic and socio-economic group.
Five year historic data is provided so trends can be analysed further.
Highlights
Grocers continue to steal share. Collectively the Big Four have improved their
share of main users from 41.2% in 2007 to 42.1% in 2008. And with further
expansion on the cards, the Big Four look set to continue their upward march.
Retailers have to justify value. With price becoming a less frequently
mentioned driver of loyalty, retailers need to turn their attention to range,
which continues to exert itself as the primary driver of loyalty mentioned by
52.6% of main users, compared to 51.1% in 2007.
Loyalty is now at its lowest point in the past five years. After a small
improvement in 2007, Loyalty has fallen to just 82.9%, but consumers remain
the most loyal of the eight sectors profiled in our How Britain Shops series.
Reasons to Purchase
- How Britain Shops is one of the most comprehensive studies of its kind
drawing on a nationwide survey of 6,000 shoppers.
- Use this report to understand what drives the loyalty of your customers
and find out where they also shop.
- Channel investment for maximum return by knowing which aspects of your
retail proposition most need improving in the opinion of your customers.
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