Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Unilever 39
Henkel
KGaA 41
Chapter 5 CATEGORY ANALYSIS - SOAP 43
Value Analysis,
2001-2006 43
Value Analysis, 2006-2011 44
Value Analysis, US$
2001-2006 46
Value Analysis, US$ 2006-2011 46
Volume Analysis,
2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share
Analysis 52
Distribution Analysis 56
Expenditure & consumption per
capita 58
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 61
Value Analysis,
2001-2006 61
Value Analysis, 2006-2011 63
Value Analysis, US$
2001-2006 65
Value Analysis, US$ 2006-2011 66
Volume Analysis,
2001-2006 68
Volume Analysis, 2006-2011 70
Company and Brand Share
Analysis 73
Distribution Analysis 76
Expenditure & consumption per
capita 78
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 84
Value Analysis, 2001-2006 84
Value Analysis, 2006-2011 85
Value
Analysis, US$ 2001-2006 87
Value Analysis, US$ 2006-2011 87
Volume
Analysis, 2001-2006 89
Volume Analysis, 2006-2011 90
Company and Brand
Share Analysis 93
Distribution Analysis 98
Expenditure & consumption
per capita 100
Chapter 8 COUNTRY COMPARISON 103
Value 103
Volume
108
Market Share 113
Chapter 9 NEW PRODUCT DEVELOPMENT 114
Product
launches over time 114
Recent product launches 117
Chapter 10 CZECH
REPUBLIC SOCIOECONOMIC PROFILE 118
Country Overview 118
Key Facts
119
Political Overview 120
The Czech Republic Economic Overview
121
Chapter 11 CZECH REPUBLIC MACROECONOMIC PROFILE 122
Macroeconomic
Indicators 122
Chapter 12 RESEARCH METHODOLOGY 128
Methodology
overview 128
Secondary research 129
Market modelling 130
Primary
research 131
Data finalisation 131
Ongoing research 132
Chapter 13
APPENDIX 133
Future readings 133
How to contact experts in your
industry 133
LIST OF FIGURES
Figure 1: Czech Republic Personal
hygiene value & value forecast, 2001-2011 (CZK m, nominal prices) 22
Figure 2: Czech Republic Personal hygiene category growth comparison, by
value, 2001-2011 24
Figure 3: Czech Republic Personal hygiene volume &
volume forecast, 2001-2011 (Units m) 27
Figure 4: Czech Republic Personal
hygiene category growth comparison, by volume, 2001-2011 28
Figure 5:
Czech Republic Personal hygiene company share, by value, 2005-2006 (%) 31
Figure 6: Czech Republic Personal hygiene distribution channels, by value,
2005-2006(%) 35
Figure 7: Czech Republic Soap value & value forecast,
2001-2011 (CZK m, nominal prices) 45
Figure 8: Czech Republic Soap
category growth comparison, by value, 2001-2011 47
Figure 9: Czech
Republic Soap volume & volume forecast, 2001-2011 (Units m) 50
Figure 10:
Czech Republic Soap category growth comparison, by volume, 2001-2011 51
Figure 11: Czech Republic Soap company share, by value, 2005-2006 (%) 54
Figure 12: Czech Republic Soap distribution channels, by value, 2005-2006(%)
57
Figure 13: Czech Republic Deodorants value & value forecast, 2001-2011
(CZK m, nominal prices) 64
Figure 14: Czech Republic Deodorants category
growth comparison, by value, 2001-2011 67
Figure 15: Czech Republic
Deodorants volume & volume forecast, 2001-2011 (Units m) 71
Figure 16:
Czech Republic Deodorants category growth comparison, by volume, 2001-2011
72
Figure 17: Czech Republic Deodorants company share, by value, 2005-2006
(%) 74
Figure 18: Czech Republic Deodorants distribution channels, by
value, 2005-2006(%) 77
Figure 19: Czech Republic Bath & shower products
value & value forecast, 2001-2011 (CZK m, nominal prices) 86
Figure 20:
Czech Republic Bath & shower products category growth comparison, by value,
2001-2011 88
Figure 21: Czech Republic Bath & shower products volume &
volume forecast, 2001-2011 (Units m) 91
Figure 22: Czech Republic Bath &
shower products category growth comparison, by volume, 2001-2011 92
Figure 23: Czech Republic Bath & shower products company share, by value,
2005-2006 (%) 95
Figure 24: Czech Republic Bath & shower products
distribution channels, by value, 2005-2006(%) 99
Figure 25: Global
Personal Hygiene market split (value terms, 2006) -- Top 5 countries 104
Figure 26: Global Personal Hygiene market value, 2001 -- 2006 (Top 5
countries) 107
Figure 27: Global Personal Hygiene market split (volume
terms, 2006) -- Top 5 countries 109
Figure 28: Global Personal Hygiene
market volume, 2001 -- 2006 (Top 5 countries) 112
Figure 29: Map of the
Czech Republic 119
Figure 30: Annual data review process 129
LIST
OF TABLES
Table 1: Personal Hygiene category definitions 8
Table 2:
Personal Hygiene distribution channels 9
Table 3: Czech Republic Personal
Hygiene value, 2001-2006 (CZK m, nominal prices) 20
Table 4: Czech
Republic Personal Hygiene value forecast, 2006-2011 (CZK m, nominal prices)
21
Table 5: Czech Republic Personal Hygiene value, 2001-2006 (US$ m
nominal prices) 23
Table 6: Czech Republic Personal Hygiene value
forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Czech Republic
Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Czech Republic
Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Czech
Republic Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table
10: Czech Republic Personal Hygiene value, by brand 2005-2006 (CZK m nominal
prices) 30
Table 11: Czech Republic Personal Hygiene company share by
value, 2005-2006 (%) 32
Table 12: Czech Republic Personal Hygiene value,
by company, 2005-2006 (CZK m nominal prices) 33
Table 13: Czech Republic
Personal Hygiene distribution channels, by value, 2005-2006 (%) 34
Table
14: Czech Republic Personal Hygiene value, by distribution channel, 2005-2006
(CZK m nominal prices) 34
Table 15: Czech Republic Personal Hygiene
expenditure per capita, 2001-2006 (CZK, nominal prices) 36
Table 16:
Czech Republic Personal Hygiene forecast expenditure per capita, 2006-2011
(CZK, nominal prices) 36
Table 17: Czech Republic Personal Hygiene
expenditure per capita, 2001-2006 (US$ nominal prices) 37
Table 18: Czech
Republic Personal Hygiene forecast expenditure per capita, 2006-2011 (US$
nominal prices) 37
Table 19: Czech Republic Personal Hygiene consumption
per capita, 2001-2006 (Units) 38
Table 20: Czech Republic Personal Hygiene
forecast consumption per capita, 2006-2011 (Units) 38
Table 21: Unilever
Key Facts 39
Table 22: Henkel KGaA Key Facts 41
Table 23: Czech
Republic Soap value, 2001-2006 (CZK m, nominal prices) 43
Table 24: Czech
Republic Soap value forecast, 2006-2011 (CZK m, nominal prices) 44
Table
25: Czech Republic Soap value, 2001-2006 (US$ m nominal prices) 46
Table
26: Czech Republic Soap value forecast, 2006-2011 (US$ m nominal prices)
46
Table 27: Czech Republic Soap volume, 2001-2006 (Units m) 48
Table
28: Czech Republic Soap volume forecast, 2006-2011 (Units m) 49
Table 29:
Czech Republic Soap brand share, by value, 2005-2006 (%) 52
Table 30:
Czech Republic Soap value, by brand 2005-2006 (CZK m nominal prices) 53
Table 31: Czech Republic Soap company share by value, 2005-2006 (%) 55
Table 32: Czech Republic Soap value, by company, 2005-2006 (CZK m nominal
prices) 55
Table 33: Czech Republic Soap distribution channels, by value,
2005-2006 (%) 56
Table 34: Czech Republic Soap value, by distribution
channel, 2005-2006 (CZK m nominal prices) 56
Table 35: Czech Republic Soap
expenditure per capita, 2001-2006 (CZK, nominal prices) 58
Table 36: Czech
Republic Soap forecast expenditure per capita, 2006-2011 (CZK, nominal prices)
58
Table 37: Czech Republic Soap expenditure per capita, 2001-2006 (US$
nominal prices) 59
Table 38: Czech Republic Soap forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 59
Table 39: Czech Republic Soap
consumption per capita, 2001-2006 (Units) 60
Table 40: Czech Republic Soap
forecast consumption per capita, 2006-2011 (Units) 60
Table 41: Czech
Republic Deodorants value, 2001-2006 (CZK m, nominal prices) 62
Table 42:
Czech Republic Deodorants value forecast, 2006-2011 (CZK m, nominal prices)
63
Table 43: Czech Republic Deodorants value, 2001-2006 (US$ m nominal
prices) 65
Table 44: Czech Republic Deodorants value forecast, 2006-2011
(US$ m nominal prices) 66
Table 45: Czech Republic Deodorants volume,
2001-2006 (Units m) 69
Table 46: Czech Republic Deodorants volume
forecast, 2006-2011 (Units m) 70
Table 47: Czech Republic Deodorants brand
share, by value, 2005-2006 (%) 73
Table 48: Czech Republic Deodorants
value, by brand 2005-2006 (CZK m nominal prices) 73
Table 49: Czech
Republic Deodorants company share by value, 2005-2006 (%) 75
Table 50:
Czech Republic Deodorants value, by company, 2005-2006 (CZK m nominal prices)
75
Table 51: Czech Republic Deodorants distribution channels, by value,
2005-2006 (%) 76
Table 52: Czech Republic Deodorants value, by
distribution channel, 2005-2006 (CZK m nominal prices) 76
Table 53: Czech
Republic Deodorants expenditure per capita, 2001-2006 (CZK, nominal prices)
78
Table 54: Czech Republic Deodorants forecast expenditure per capita,
2006-2011 (CZK, nominal prices) 79
Table 55: Czech Republic Deodorants
expenditure per capita, 2001-2006 (US$ nominal prices) 80
Table 56: Czech
Republic Deodorants forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 81
Table 57: Czech Republic Deodorants consumption per capita,
2001-2006 (Units) 82
Table 58: Czech Republic Deodorants forecast
consumption per capita, 2006-2011 (Units) 83
Table 59: Czech Republic Bath
& shower products value, 2001-2006 (CZK m, nominal prices) 84
Table 60:
Czech Republic Bath & shower products value forecast, 2006-2011 (CZK m,
nominal prices) 85
Table 61: Czech Republic Bath & shower products value,
2001-2006 (US$ m nominal prices) 87
Table 62: Czech Republic Bath & shower
products value forecast, 2006-2011 (US$ m nominal prices) 87
Table 63:
Czech Republic Bath & shower products volume, 2001-2006 (Units m) 89
Table
64: Czech Republic Bath & shower products volume forecast, 2006-2011 (Units m)
90
Table 65: Czech Republic Bath & shower products brand share, by value,
2005-2006 (%) 93
Table 66: Czech Republic Bath & shower products value, by
brand 2005-2006 (CZK m nominal prices) 94
Table 67: Czech Republic Bath &
shower products company share by value, 2005-2006 (%) 96
Table 68: Czech
Republic Bath & shower products value, by company, 2005-2006 (CZK m nominal
prices) 97
Table 69: Czech Republic Bath & shower products distribution
channels, by value, 2005-2006 (%) 98
Table 70: Czech Republic Bath &
shower products value, by distribution channel, 2005-2006 (CZK m nominal
prices) 98
Table 71: Czech Republic Bath & shower products expenditure per
capita, 2001-2006 (CZK, nominal prices) 100
Table 72: Czech Republic Bath
& shower products forecast expenditure per capita, 2006-2011 (CZK, nominal
prices) 100
Table 73: Czech Republic Bath & shower products expenditure
per capita, 2001-2006 (US$ nominal prices) 101
Table 74: Czech Republic
Bath & shower products forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 101
Table 75: Czech Republic Bath & shower products consumption
per capita, 2001-2006 (Units) 102
Table 76: Czech Republic Bath & shower
products forecast consumption per capita, 2006-2011 (Units) 102
Table 77:
Global Personal Hygiene market value, 2006 103
Table 78: Global Personal
Hygiene market split (value terms (US$ m), 2006) -- Top 5 countries 106
Table 79: Global Personal Hygiene market volume, 2006 108
Table 80: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 111
Table 81: Leading players - Top 5 countries 113
Table 82: Czech Republic
Personal Hygiene new product launches (reports) and SKUs, by company (Top 5
companies), 2006 114
Table 83: Czech Republic Personal Hygiene new product
launches (reports), by flavor and fragrances (Top 10 flavors), 2006 115
Table 84: Czech Republic Personal Hygiene new product launches (reports), by
Ingredients (Top 10 Ingredients), 2006 115
Table 85: Czech Republic
Personal Hygiene new product launches (reports), by Package tags or Claims
(Top 10 claims), 2006 116
Table 86: Czech Republic Personal Hygiene new
product launches (reports) - Recent 5 launches 117
Table 87: The Czech
Republic Key Facts 119
Table 88: Czech Republic population, by age group,
2000-2005 (millions) 122
Table 89: Czech Republic population forecast, by
age group, 2005-2010 (millions) 123
Table 90: Czech Republic population,
by gender, 2000-2005 (millions) 123
Table 91: Czech Republic population
forecast, by gender, 2005-2010 (millions) 124
Table 92: Czech Republic
real GDP, 2000-2005 (CZK bn, 2005 prices) 124
Table 93: Czech Republic
real GDP forecast, 2005-2010 (CZK bn, 2005 prices) 125
Table 94: Czech
Republic nominal GDP, 2000-2005 (CZK bn, nominal prices) 125
Table 95:
Czech Republic real GDP, 2000-2005 (US$ bn, 2005 prices) 126
Table 96:
Czech Republic real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 126
Table 97: Czech Republic consumer price index, 2000-2005 (2000=100) 127
Table 98: Czech Republic consumer price index, 2005-2010 (2000=100) 127
Table 99: Czech Republic exchange rate, 2000-2005 127
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