Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 36
Expenditure & consumption per
capita 38
Chapter 4 LEADING COMPANY PROFILES 41
Beiersdorf AG 41
Unilever 43
Chapter 5 CATEGORY ANALYSIS - SOAP 45
Value Analysis,
2001-2006 45
Value Analysis, 2006-2011 46
Value Analysis, US$
2001-2006 48
Value Analysis, US$ 2006-2011 48
Volume Analysis,
2001-2006 50
Volume Analysis, 2006-2011 51
Company and Brand Share
Analysis 54
Distribution Analysis 59
Expenditure & consumption per
capita 61
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 64
Value Analysis,
2001-2006 64
Value Analysis, 2006-2011 65
Value Analysis, US$
2001-2006 67
Value Analysis, US$ 2006-2011 68
Volume Analysis,
2001-2006 70
Volume Analysis, 2006-2011 71
Company and Brand Share
Analysis 74
Distribution Analysis 79
Expenditure & consumption per
capita 81
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 87
Value Analysis, 2001-2006 87
Value Analysis, 2006-2011 88
Value
Analysis, US$ 2001-2006 90
Value Analysis, US$ 2006-2011 90
Volume
Analysis, 2001-2006 92
Volume Analysis, 2006-2011 93
Company and Brand
Share Analysis 96
Distribution Analysis 101
Expenditure & consumption
per capita 103
Chapter 8 COUNTRY COMPARISON 106
Value 106
Volume
111
Market Share 116
Chapter 9 NEW PRODUCT DEVELOPMENT 117
Product
launches over time 117
Recent product launches 120
Chapter 10 GERMANY
SOCIOECONOMIC PROFILE 121
Country Overview 121
Key Facts 122
Political Overview 123
Germany Economic Overview 124
Chapter 11
GERMANY MACROECONOMIC PROFILE 125
Macroeconomic Indicators 125
Chapter
12 RESEARCH METHODOLOGY 131
Methodology overview 131
Secondary
research 132
Market modelling 133
Primary research 134
Data
finalisation 134
Ongoing research 135
Chapter 13 APPENDIX 136
Future readings 136
How to contact experts in your industry 136
LIST OF FIGURES
Figure 1: Germany Personal hygiene value & value forecast,
2001-2011 (EUR m, nominal prices) 22
Figure 2: Germany Personal hygiene
category growth comparison, by value, 2001-2011 24
Figure 3: Germany
Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure
4: Germany Personal hygiene category growth comparison, by volume, 2001-2011
28
Figure 5: Germany Personal hygiene company share, by value, 2005-2006
(%) 33
Figure 6: Germany Personal hygiene distribution channels, by value,
2005-2006(%) 37
Figure 7: Germany Soap value & value forecast, 2001-2011
(EUR m, nominal prices) 47
Figure 8: Germany Soap category growth
comparison, by value, 2001-2011 49
Figure 9: Germany Soap volume & volume
forecast, 2001-2011 (Units m) 52
Figure 10: Germany Soap category growth
comparison, by volume, 2001-2011 53
Figure 11: Germany Soap company share,
by value, 2005-2006 (%) 56
Figure 12: Germany Soap distribution channels,
by value, 2005-2006(%) 60
Figure 13: Germany Deodorants value & value
forecast, 2001-2011 (EUR m, nominal prices) 66
Figure 14: Germany
Deodorants category growth comparison, by value, 2001-2011 69
Figure 15:
Germany Deodorants volume & volume forecast, 2001-2011 (Units m) 72
Figure
16: Germany Deodorants category growth comparison, by volume, 2001-2011 73
Figure 17: Germany Deodorants company share, by value, 2005-2006 (%) 76
Figure 18: Germany Deodorants distribution channels, by value, 2005-2006(%)
80
Figure 19: Germany Bath & shower products value & value forecast,
2001-2011 (EUR m, nominal prices) 89
Figure 20: Germany Bath & shower
products category growth comparison, by value, 2001-2011 91
Figure 21:
Germany Bath & shower products volume & volume forecast, 2001-2011 (Units m)
94
Figure 22: Germany Bath & shower products category growth comparison,
by volume, 2001-2011 95
Figure 23: Germany Bath & shower products company
share, by value, 2005-2006 (%) 98
Figure 24: Germany Bath & shower
products distribution channels, by value, 2005-2006(%) 102
Figure 25:
Global Personal Hygiene market split (value terms, 2006) -- Top 5 countries
107
Figure 26: Global Personal Hygiene market value, 2001 -- 2006 (Top 5
countries) 110
Figure 27: Global Personal Hygiene market split (volume
terms, 2006) -- Top 5 countries 112
Figure 28: Global Personal Hygiene
market volume, 2001 -- 2006 (Top 5 countries) 115
Figure 29: Map of
Germany 122
Figure 30: Annual data review process 132
LIST OF
TABLES
Table 1: Personal Hygiene category definitions 8
Table 2:
Personal Hygiene distribution channels 9
Table 3: Germany Personal hygiene
value, 2001-2006 (EUR m, nominal prices) 20
Table 4: Germany Personal
hygiene value forecast, 2006-2011 (EUR m, nominal prices) 21
Table 5:
Germany Personal hygiene value, 2001-2006 (US$ m nominal prices) 23
Table
6: Germany Personal hygiene value forecast, 2006-2011 (US$ m nominal prices)
23
Table 7: Germany Personal hygiene volume, 2001-2006 (Units m) 25
Table 8: Germany Personal hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Germany Personal hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Germany Personal hygiene value, by brand 2005-2006 (EUR m nominal
prices) 31
Table 11: Germany Personal hygiene company share by value,
2005-2006 (%) 34
Table 12: Germany Personal hygiene value, by company,
2005-2006 (EUR m nominal prices) 35
Table 13: Germany Personal hygiene
distribution channels, by value, 2005-2006 (%) 36
Table 14: Germany
Personal hygiene value, by distribution channel, 2005-2006 (EUR m nominal
prices) 36
Table 15: Germany Personal hygiene expenditure per capita,
2001-2006 (EUR, nominal prices) 38
Table 16: Germany Personal hygiene
forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 38
Table
17: Germany Personal hygiene expenditure per capita, 2001-2006 (US$ nominal
prices) 39
Table 18: Germany Personal hygiene forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 39
Table 19: Germany Personal
hygiene consumption per capita, 2001-2006 (Units) 40
Table 20: Germany
Personal hygiene forecast consumption per capita, 2006-2011 (Units) 40
Table 21: Beiersdorf AG Key Facts 41
Table 22: Unilever Key Facts 43
Table 23: Germany Soap value, 2001-2006 (EUR m, nominal prices) 45
Table
24: Germany Soap value forecast, 2006-2011 (EUR m, nominal prices) 46
Table 25: Germany Soap value, 2001-2006 (US$ m nominal prices) 48
Table
26: Germany Soap value forecast, 2006-2011 (US$ m nominal prices) 48
Table
27: Germany Soap volume, 2001-2006 (Units m) 50
Table 28: Germany Soap
volume forecast, 2006-2011 (Units m) 51
Table 29: Germany Soap brand
share, by value, 2005-2006 (%) 54
Table 30: Germany Soap value, by brand
2005-2006 (EUR m nominal prices) 55
Table 31: Germany Soap company share
by value, 2005-2006 (%) 57
Table 32: Germany Soap value, by company,
2005-2006 (EUR m nominal prices) 58
Table 33: Germany Soap distribution
channels, by value, 2005-2006 (%) 59
Table 34: Germany Soap value, by
distribution channel, 2005-2006 (EUR m nominal prices) 59
Table 35:
Germany Soap expenditure per capita, 2001-2006 (EUR, nominal prices) 61
Table 36: Germany Soap forecast expenditure per capita, 2006-2011 (EUR,
nominal prices) 61
Table 37: Germany Soap expenditure per capita,
2001-2006 (US$ nominal prices) 62
Table 38: Germany Soap forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 62
Table 39:
Germany Soap consumption per capita, 2001-2006 (Units) 63
Table 40:
Germany Soap forecast consumption per capita, 2006-2011 (Units) 63
Table
41: Germany Deodorants value, 2001-2006 (EUR m, nominal prices) 64
Table
42: Germany Deodorants value forecast, 2006-2011 (EUR m, nominal prices)
65
Table 43: Germany Deodorants value, 2001-2006 (US$ m nominal prices)
67
Table 44: Germany Deodorants value forecast, 2006-2011 (US$ m nominal
prices) 68
Table 45: Germany Deodorants volume, 2001-2006 (Units m) 70
Table 46: Germany Deodorants volume forecast, 2006-2011 (Units m) 71
Table
47: Germany Deodorants brand share, by value, 2005-2006 (%) 74
Table 48:
Germany Deodorants value, by brand 2005-2006 (EUR m nominal prices) 75
Table 49: Germany Deodorants company share by value, 2005-2006 (%) 77
Table 50: Germany Deodorants value, by company, 2005-2006 (EUR m nominal
prices) 78
Table 51: Germany Deodorants distribution channels, by value,
2005-2006 (%) 79
Table 52: Germany Deodorants value, by distribution
channel, 2005-2006 (EUR m nominal prices) 79
Table 53: Germany Deodorants
expenditure per capita, 2001-2006 (EUR, nominal prices) 81
Table 54:
Germany Deodorants forecast expenditure per capita, 2006-2011 (EUR, nominal
prices) 82
Table 55: Germany Deodorants expenditure per capita, 2001-2006
(US$ nominal prices) 83
Table 56: Germany Deodorants forecast expenditure
per capita, 2006-2011 (US$ nominal prices) 84
Table 57: Germany Deodorants
consumption per capita, 2001-2006 (Units) 85
Table 58: Germany Deodorants
forecast consumption per capita, 2006-2011 (Units) 86
Table 59: Germany
Bath & shower products value, 2001-2006 (EUR m, nominal prices) 87
Table
60: Germany Bath & shower products value forecast, 2006-2011 (EUR m, nominal
prices) 88
Table 61: Germany Bath & shower products value, 2001-2006 (US$
m nominal prices) 90
Table 62: Germany Bath & shower products value
forecast, 2006-2011 (US$ m nominal prices) 90
Table 63: Germany Bath &
shower products volume, 2001-2006 (Units m) 92
Table 64: Germany Bath &
shower products volume forecast, 2006-2011 (Units m) 93
Table 65: Germany
Bath & shower products brand share, by value, 2005-2006 (%) 96
Table 66:
Germany Bath & shower products value, by brand 2005-2006 (EUR m nominal
prices) 97
Table 67: Germany Bath & shower products company share by
value, 2005-2006 (%) 99
Table 68: Germany Bath & shower products value, by
company, 2005-2006 (EUR m nominal prices) 100
Table 69: Germany Bath &
shower products distribution channels, by value, 2005-2006 (%) 101
Table
70: Germany Bath & shower products value, by distribution channel, 2005-2006
(EUR m nominal prices) 101
Table 71: Germany Bath & shower products
expenditure per capita, 2001-2006 (EUR, nominal prices) 103
Table 72:
Germany Bath & shower products forecast expenditure per capita, 2006-2011
(EUR, nominal prices) 103
Table 73: Germany Bath & shower products
expenditure per capita, 2001-2006 (US$ nominal prices) 104
Table 74:
Germany Bath & shower products forecast expenditure per capita, 2006-2011 (US$
nominal prices) 104
Table 75: Germany Bath & shower products consumption
per capita, 2001-2006 (Units) 105
Table 76: Germany Bath & shower products
forecast consumption per capita, 2006-2011 (Units) 105
Table 77: Global
Personal Hygiene market value, 2006 106
Table 78: Global Personal Hygiene
market split (value terms (US$ m), 2006) -- Top 5 countries 109
Table 79:
Global Personal Hygiene market volume, 2006 111
Table 80: Global Personal
Hygiene market split (volume terms, 2006) -- Top 5 countries 114
Table 81:
Leading players - Top 5 countries 116
Table 82: Germany Personal Hygiene
new product launches (reports) and SKUs, by company (Top 5 companies), 2006
117
Table 83: Germany Personal Hygiene new product launches (reports), by
flavor and fragrances (Top 10 flavors), 2006 118
Table 84: Germany
Personal Hygiene new product launches (reports), by Ingredients (Top 10
Ingredients), 2006 118
Table 85: Germany Personal Hygiene new product
launches (reports), by Package tags or Claims (Top 10 claims), 2006 119
Table 86: Germany Personal Hygiene new product launches (reports) - Recent 5
launches 120
Table 87: Germany Key Facts 122
Table 88: Germany
population, by age group, 2000-2005 (millions) 125
Table 89: Germany
population forecast, by age group, 2005-2010 (millions) 126
Table 90:
Germany population, by gender, 2000-2005 (millions) 126
Table 91: Germany
population forecast, by gender, 2005-2010 (millions) 127
Table 92: Germany
real GDP, 2000-2005 (EUR bn, 2005 prices) 127
Table 93: Germany real GDP
forecast, 2005-2010 (EUR bn, 2005 prices) 128
Table 94: Germany nominal
GDP, 2000-2005 (EUR bn, nominal prices) 128
Table 95: Germany real GDP,
2000-2005 (US$ bn, 2005 prices) 129
Table 96: Germany real GDP forecast,
2005-2010 (US$ bn, 2005 prices) 129
Table 97: Germany consumer price
index, 2000-2005 (2000=100) 130
Table 98: Germany consumer price index,
2005-2010 (2000=100) 130
Table 99: Germany exchange rate, 2000-2005
130
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