Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Personal Hygiene in Greece. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011.
Scope
Contains information on 3 categories: Soap, Deodorants and Bath & shower
products Provides market value, volume, expenditure and consumption data by
market, segment and subsegment Includes company and brand share data by
categories
Highlights
The market for Personal Hygiene in Greece increased between 2001-2006, growing
at an average annual rate of 5.8%. The leading company in the market in 2006
was Unilever. The second-largest player was Procter & Gamble with
Colgate-Palmolive Company in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Personal Hygiene markets
Understand consumers' consumption and expenditure patterns Understand the
future direction of the market with reliable historical data and full five
year forecasting.
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