Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Unilever 39
Kao
Corporation 41
Chapter 5 CATEGORY ANALYSIS - SOAP 43
Value Analysis,
2001-2006 43
Value Analysis, 2006-2011 44
Value Analysis, US$
2001-2006 46
Value Analysis, US$ 2006-2011 46
Volume Analysis,
2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share
Analysis 52
Distribution Analysis 55
Expenditure & consumption per
capita 57
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 60
Value Analysis,
2001-2006 60
Value Analysis, 2006-2011 62
Value Analysis, US$
2001-2006 64
Value Analysis, US$ 2006-2011 65
Volume Analysis,
2001-2006 67
Volume Analysis, 2006-2011 69
Company and Brand Share
Analysis 72
Distribution Analysis 76
Expenditure & consumption per
capita 78
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 84
Value Analysis, 2001-2006 84
Value Analysis, 2006-2011 85
Value
Analysis, US$ 2001-2006 87
Value Analysis, US$ 2006-2011 87
Volume
Analysis, 2001-2006 89
Volume Analysis, 2006-2011 90
Company and Brand
Share Analysis 93
Distribution Analysis 96
Expenditure & consumption
per capita 98
Chapter 8 COUNTRY COMPARISON 101
Value 101
Volume
106
Market Share 111
Chapter 9 NEW PRODUCT DEVELOPMENT 112
Product
launches over time 112
Recent product launches 115
Chapter 10 HONG
KONG SOCIOECONOMIC PROFILE 116
Country Overview 116
Key Facts 117
Political Overview 118
Hong Kong Economic Overview 119
Chapter 11 HONG
KONG MACROECONOMIC PROFILE 120
Macroeconomic Indicators 120
Chapter 12
RESEARCH METHODOLOGY 126
Methodology overview 126
Secondary research
127
Market modelling 128
Primary research 129
Data finalisation
129
Ongoing research 130
Chapter 13 APPENDIX 131
Future readings
131
How to contact experts in your industry 131
LIST OF
FIGURES
Figure 1: Hong Kong Personal hygiene value & value forecast,
2001-2011 (HKD m, nominal prices) 22
Figure 2: Hong Kong Personal hygiene
category growth comparison, by value, 2001-2011 24
Figure 3: Hong Kong
Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure
4: Hong Kong Personal hygiene category growth comparison, by volume, 2001-2011
28
Figure 5: Hong Kong Personal hygiene company share, by value, 2005-2006
(%) 31
Figure 6: Hong Kong Personal hygiene distribution channels, by
value, 2005-2006(%) 35
Figure 7: Hong Kong Soap value & value forecast,
2001-2011 (HKD m, nominal prices) 45
Figure 8: Hong Kong Soap category
growth comparison, by value, 2001-2011 47
Figure 9: Hong Kong Soap volume
& volume forecast, 2001-2011 (Units m) 50
Figure 10: Hong Kong Soap
category growth comparison, by volume, 2001-2011 51
Figure 11: Hong Kong
Soap company share, by value, 2005-2006 (%) 53
Figure 12: Hong Kong Soap
distribution channels, by value, 2005-2006(%) 56
Figure 13: Hong Kong
Deodorants value & value forecast, 2001-2011 (HKD m, nominal prices) 63
Figure 14: Hong Kong Deodorants category growth comparison, by value,
2001-2011 66
Figure 15: Hong Kong Deodorants volume & volume forecast,
2001-2011 (Units m) 70
Figure 16: Hong Kong Deodorants category growth
comparison, by volume, 2001-2011 71
Figure 17: Hong Kong Deodorants
company share, by value, 2005-2006 (%) 74
Figure 18: Hong Kong Deodorants
distribution channels, by value, 2005-2006(%) 77
Figure 19: Hong Kong Bath
& shower products value & value forecast, 2001-2011 (HKD m, nominal prices)
86
Figure 20: Hong Kong Bath & shower products category growth comparison,
by value, 2001-2011 88
Figure 21: Hong Kong Bath & shower products volume
& volume forecast, 2001-2011 (Units m) 91
Figure 22: Hong Kong Bath &
shower products category growth comparison, by volume, 2001-2011 92
Figure 23: Hong Kong Bath & shower products company share, by value, 2005-2006
(%) 94
Figure 24: Hong Kong Bath & shower products distribution channels,
by value, 2005-2006(%) 97
Figure 25: Global Personal Hygiene market split
(value terms, 2006) -- Top 5 countries 102
Figure 26: Global Personal
Hygiene market value, 2001 -- 2006 (Top 5 countries) 105
Figure 27: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 107
Figure 28: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5
countries) 110
Figure 29: Map of Hong Kong 117
Figure 30: Annual data
review process 127
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: Hong Kong Personal Hygiene value, 2001-2006 (HKD m, nominal
prices) 20
Table 4: Hong Kong Personal Hygiene value forecast, 2006-2011
(HKD m, nominal prices) 21
Table 5: Hong Kong Personal Hygiene value,
2001-2006 (US$ m nominal prices) 23
Table 6: Hong Kong Personal Hygiene
value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Hong Kong
Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Hong Kong
Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Hong
Kong Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table 10:
Hong Kong Personal Hygiene value, by brand 2005-2006 (HKD m nominal prices)
30
Table 11: Hong Kong Personal Hygiene company share by value, 2005-2006
(%) 32
Table 12: Hong Kong Personal Hygiene value, by company, 2005-2006
(HKD m nominal prices) 33
Table 13: Hong Kong Personal Hygiene
distribution channels, by value, 2005-2006 (%) 34
Table 14: Hong Kong
Personal Hygiene value, by distribution channel, 2005-2006 (HKD m nominal
prices) 34
Table 15: Hong Kong Personal Hygiene expenditure per capita,
2001-2006 (HKD, nominal prices) 36
Table 16: Hong Kong Personal Hygiene
forecast expenditure per capita, 2006-2011 (HKD, nominal prices) 36
Table
17: Hong Kong Personal Hygiene expenditure per capita, 2001-2006 (US$ nominal
prices) 37
Table 18: Hong Kong Personal Hygiene forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 37
Table 19: Hong Kong Personal
Hygiene consumption per capita, 2001-2006 (Units) 38
Table 20: Hong Kong
Personal Hygiene forecast consumption per capita, 2006-2011 (Units) 38
Table 21: Unilever Key Facts 39
Table 22: Kao Corporation Key Facts 41
Table 23: Hong Kong Soap value, 2001-2006 (HKD m, nominal prices) 43
Table
24: Hong Kong Soap value forecast, 2006-2011 (HKD m, nominal prices) 44
Table 25: Hong Kong Soap value, 2001-2006 (US$ m nominal prices) 46
Table
26: Hong Kong Soap value forecast, 2006-2011 (US$ m nominal prices) 46
Table 27: Hong Kong Soap volume, 2001-2006 (Units m) 48
Table 28: Hong
Kong Soap volume forecast, 2006-2011 (Units m) 49
Table 29: Hong Kong Soap
brand share, by value, 2005-2006 (%) 52
Table 30: Hong Kong Soap value, by
brand 2005-2006 (HKD m nominal prices) 52
Table 31: Hong Kong Soap company
share by value, 2005-2006 (%) 54
Table 32: Hong Kong Soap value, by
company, 2005-2006 (HKD m nominal prices) 54
Table 33: Hong Kong Soap
distribution channels, by value, 2005-2006 (%) 55
Table 34: Hong Kong Soap
value, by distribution channel, 2005-2006 (HKD m nominal prices) 55
Table
35: Hong Kong Soap expenditure per capita, 2001-2006 (HKD, nominal prices)
57
Table 36: Hong Kong Soap forecast expenditure per capita, 2006-2011
(HKD, nominal prices) 57
Table 37: Hong Kong Soap expenditure per capita,
2001-2006 (US$ nominal prices) 58
Table 38: Hong Kong Soap forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 58
Table 39: Hong
Kong Soap consumption per capita, 2001-2006 (Units) 59
Table 40: Hong Kong
Soap forecast consumption per capita, 2006-2011 (Units) 59
Table 41: Hong
Kong Deodorants value, 2001-2006 (HKD m, nominal prices) 61
Table 42: Hong
Kong Deodorants value forecast, 2006-2011 (HKD m, nominal prices) 62
Table
43: Hong Kong Deodorants value, 2001-2006 (US$ m nominal prices) 64
Table
44: Hong Kong Deodorants value forecast, 2006-2011 (US$ m nominal prices)
65
Table 45: Hong Kong Deodorants volume, 2001-2006 (Units m) 68
Table
46: Hong Kong Deodorants volume forecast, 2006-2011 (Units m) 69
Table 47:
Hong Kong Deodorants brand share, by value, 2005-2006 (%) 72
Table 48:
Hong Kong Deodorants value, by brand 2005-2006 (HKD m nominal prices) 73
Table 49: Hong Kong Deodorants company share by value, 2005-2006 (%) 75
Table 50: Hong Kong Deodorants value, by company, 2005-2006 (HKD m nominal
prices) 75
Table 51: Hong Kong Deodorants distribution channels, by value,
2005-2006 (%) 76
Table 52: Hong Kong Deodorants value, by distribution
channel, 2005-2006 (HKD m nominal prices) 76
Table 53: Hong Kong
Deodorants expenditure per capita, 2001-2006 (HKD, nominal prices) 78
Table 54: Hong Kong Deodorants forecast expenditure per capita, 2006-2011
(HKD, nominal prices) 79
Table 55: Hong Kong Deodorants expenditure per
capita, 2001-2006 (US$ nominal prices) 80
Table 56: Hong Kong Deodorants
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 81
Table
57: Hong Kong Deodorants consumption per capita, 2001-2006 (Units) 82
Table 58: Hong Kong Deodorants forecast consumption per capita, 2006-2011
(Units) 83
Table 59: Hong Kong Bath & shower products value, 2001-2006
(HKD m, nominal prices) 84
Table 60: Hong Kong Bath & shower products
value forecast, 2006-2011 (HKD m, nominal prices) 85
Table 61: Hong Kong
Bath & shower products value, 2001-2006 (US$ m nominal prices) 87
Table
62: Hong Kong Bath & shower products value forecast, 2006-2011 (US$ m nominal
prices) 87
Table 63: Hong Kong Bath & shower products volume, 2001-2006
(Units m) 89
Table 64: Hong Kong Bath & shower products volume forecast,
2006-2011 (Units m) 90
Table 65: Hong Kong Bath & shower products brand
share, by value, 2005-2006 (%) 93
Table 66: Hong Kong Bath & shower
products value, by brand 2005-2006 (HKD m nominal prices) 93
Table 67:
Hong Kong Bath & shower products company share by value, 2005-2006 (%) 95
Table 68: Hong Kong Bath & shower products value, by company, 2005-2006 (HKD m
nominal prices) 95
Table 69: Hong Kong Bath & shower products
distribution channels, by value, 2005-2006 (%) 96
Table 70: Hong Kong Bath
& shower products value, by distribution channel, 2005-2006 (HKD m nominal
prices) 96
Table 71: Hong Kong Bath & shower products expenditure per
capita, 2001-2006 (HKD, nominal prices) 98
Table 72: Hong Kong Bath &
shower products forecast expenditure per capita, 2006-2011 (HKD, nominal
prices) 98
Table 73: Hong Kong Bath & shower products expenditure per
capita, 2001-2006 (US$ nominal prices) 99
Table 74: Hong Kong Bath &
shower products forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 99
Table 75: Hong Kong Bath & shower products consumption per
capita, 2001-2006 (Units) 100
Table 76: Hong Kong Bath & shower products
forecast consumption per capita, 2006-2011 (Units) 100
Table 77: Global
Personal Hygiene market value, 2006 101
Table 78: Global Personal Hygiene
market split (value terms (US$ m), 2006) -- Top 5 countries 104
Table 79:
Global Personal Hygiene market volume, 2006 106
Table 80: Global Personal
Hygiene market split (volume terms, 2006) -- Top 5 countries 109
Table 81:
Leading players - Top 5 countries 111
Table 82: Hong Kong Fragrances new
product launches (reports) and SKUs, by company (Top 5 companies), 2006
112
Table 83: Hong Kong Fragrances new product launches (reports), by
flavor and fragrances (Top 10 flavors), 2006 113
Table 84: Hong Kong
Fragrances new product launches (reports), by Ingredients (Top 10
Ingredients), 2006 113
Table 85: Hong Kong Fragrances new product launches
(reports), by Package tags or Claims, 2006 114
Table 86: Hong Kong
Fragrances new product launches (reports) - Recent 5 launches 115
Table
87: Hong Kong Key Facts 117
Table 88: Hong Kong population, by age group,
2000-2005 (millions) 120
Table 89: Hong Kong population forecast, by age
group, 2005-2010 (millions) 121
Table 90: Hong Kong population, by gender,
2000-2005 (millions) 121
Table 91: Hong Kong population forecast, by
gender, 2005-2010 (millions) 122
Table 92: Hong Kong real GDP, 2000-2005
(HKD bn, 2005 prices) 122
Table 93: Hong Kong real GDP forecast, 2005-2010
(HKD bn, 2005 prices) 123
Table 94: Hong Kong nominal GDP, 2000-2005 (HKD
bn, nominal prices) 123
Table 95: Hong Kong real GDP, 2000-2005 (US$ bn,
2005 prices) 124
Table 96: Hong Kong real GDP forecast, 2005-2010 (US$ bn,
2005 prices) 124
Table 97: Hong Kong consumer price index, 2000-2005
(2000=100) 125
Table 98: Hong Kong consumer price index, 2005-2010
(2000=100) 125
Table 99: Hong Kong exchange rate, 2000-2005 125
View Cart
