Table of Contents
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Personal Hygiene
2
Market Value 2
Market Value Forecast 2
Market Volume 2
Market Volume Forecast 2
Market Segmentation 2
Market Share 2
Summary category level - Soap 3
Market Value 3
Market Value Forecast
3
Market Volume 3
Market Volume Forecast 3
Market Segmentation
3
Market Share 3
Summary category level - Deodorants 4
Market
Value 4
Market Value Forecast 4
Market Volume 4
Market Volume
Forecast 4
Market Segmentation 4
Market Share 4
Summary category
level - Bath & Shower Products 5
Market Value 5
Market Value Forecast
5
Market Volume 5
Market Volume Forecast 5
Market Segmentation
5
Market Share 5
Chapter 2 INTRODUCTION 6
What is this report
about? 6
How to use this report 6
Market Definition 7
TABLE OF
CONTENTS 10
LIST OF FIGURES 11
LIST OF TABLES 12
Chapter 3 MARKET
OVERVIEW 13
Value Analysis, 2001-2006 13
Value Analysis, 2006-2011
14
Value Analysis, US$ 2001-2006 16
Value Analysis, US$ 2006-2011
16
Volume Analysis, 2001-2006 18
Volume Analysis, 2006-2011 19
Company and Brand Share Analysis 22
Distribution Analysis 27
Expenditure & consumption per capita 29
Chapter 4 LEADING COMPANY PROFILES
32
Unilever 32
Kao Corporation 34
Chapter 5 CATEGORY ANALYSIS -
SOAP 36
Value Analysis, 2001-2006 36
Value Analysis, 2006-2011 37
Value Analysis, US$ 2001-2006 39
Value Analysis, US$ 2006-2011 39
Volume Analysis, 2001-2006 41
Volume Analysis, 2006-2011 42
Company
and Brand Share Analysis 45
Distribution Analysis 48
Expenditure &
consumption per capita 50
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 55
Value
Analysis, US$ 2001-2006 57
Value Analysis, US$ 2006-2011 58
Volume
Analysis, 2001-2006 60
Volume Analysis, 2006-2011 62
Company and Brand
Share Analysis 65
Distribution Analysis 68
Expenditure & consumption
per capita 70
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 76
Value Analysis, 2001-2006 76
Value Analysis, 2006-2011 77
Value
Analysis, US$ 2001-2006 79
Value Analysis, US$ 2006-2011 79
Volume
Analysis, 2001-2006 81
Volume Analysis, 2006-2011 82
Company and Brand
Share Analysis 85
Distribution Analysis 88
Expenditure & consumption
per capita 90
Chapter 8 COUNTRY COMPARISON 93
Value 93
Volume
98
Market Share 103
Chapter 9 NEW PRODUCT DEVELOPMENT 104
Product
launches over time 104
Recent product launches 107
Chapter 10
INDONESIA SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts
109
Political Overview 110
Indonesia Economic Overview 111
Chapter
11 INDONESIA MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 12 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary
research 118
Market modelling 119
Creating an initial data model
119
Revising the initial data model 119
Creating a final estimate
119
Creating demographic value splits 120
Primary research 120
Data finalisation 120
Ongoing research 121
Chapter 13 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
List
of Tables
Table 1: Personal Hygiene category definitions 8
Table 2:
Personal Hygiene distribution channels 9
Table 3: Indonesia Personal
hygiene value, 2001-2006 (IDR m, nominal prices) 13
Table 4: Indonesia
Personal hygiene value forecast, 2006-2011 (IDR m, nominal prices) 14
Table 5: Indonesia Personal hygiene value, 2001-2006 (US$ m nominal prices)
16
Table 6: Indonesia Personal hygiene value forecast, 2006-2011 (US$ m
nominal prices) 16
Table 7: Indonesia Personal hygiene volume, 2001-2006
(Units m) 18
Table 8: Indonesia Personal hygiene volume forecast,
2006-2011 (Units m) 19
Table 9: Indonesia Personal hygiene brand share, by
value, 2005-2006 (%) 22
Table 10: Indonesia Personal hygiene value, by
brand 2005-2006 (IDR m nominal prices) 23
Table 11: Indonesia Personal
hygiene company share by value, 2005-2006 (%) 25
Table 12: Indonesia
Personal hygiene value, by company, 2005-2006 (IDR m nominal prices) 26
Table 13: Indonesia Personal hygiene distribution channels, by value,
2005-2006 (%) 27
Table 14: Indonesia Personal hygiene value, by
distribution channel, 2005-2006 (IDR m nominal prices) 27
Table 15:
Indonesia Personal hygiene expenditure per capita, 2001-2006 (IDR, nominal
prices) 29
Table 16: Indonesia Personal hygiene forecast expenditure per
capita, 2006-2011 (IDR, nominal prices) 29
Table 17: Indonesia Personal
hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 30
Table
18: Indonesia Personal hygiene forecast expenditure per capita, 2006-2011 (US$
nominal prices) 30
Table 19: Indonesia Personal hygiene consumption per
capita, 2001-2006 (Units) 31
Table 20: Indonesia Personal hygiene forecast
consumption per capita, 2006-2011 (Units) 31
Table 21: Unilever Key Facts
32
Table 22: Kao Corporation Key Facts 34
Table 23: Indonesia Soap
value, 2001-2006 (IDR m, nominal prices) 36
Table 24: Indonesia Soap value
forecast, 2006-2011 (IDR m, nominal prices) 37
Table 25: Indonesia Soap
value, 2001-2006 (US$ m nominal prices) 39
Table 26: Indonesia Soap value
forecast, 2006-2011 (US$ m nominal prices) 39
Table 27: Indonesia Soap
volume, 2001-2006 (Units m) 41
Table 28: Indonesia Soap volume forecast,
2006-2011 (Units m) 42
Table 29: Indonesia Soap brand share, by value,
2005-2006 (%) 45
Table 30: Indonesia Soap value, by brand 2005-2006 (IDR m
nominal prices) 45
Table 31: Indonesia Soap company share by value,
2005-2006 (%) 47
Table 32: Indonesia Soap value, by company, 2005-2006
(IDR m nominal prices) 47
Table 33: Indonesia Soap distribution channels,
by value, 2005-2006 (%) 48
Table 34: Indonesia Soap value, by distribution
channel, 2005-2006 (IDR m nominal prices) 48
Table 35: Indonesia Soap
expenditure per capita, 2001-2006 (IDR, nominal prices) 50
Table 36:
Indonesia Soap forecast expenditure per capita, 2006-2011 (IDR, nominal
prices) 50
Table 37: Indonesia Soap expenditure per capita, 2001-2006 (US$
nominal prices) 51
Table 38: Indonesia Soap forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 51
Table 39: Indonesia Soap
consumption per capita, 2001-2006 (Units) 52
Table 40: Indonesia Soap
forecast consumption per capita, 2006-2011 (Units) 52
Table 41: Indonesia
Deodorants value, 2001-2006 (IDR m, nominal prices) 54
Table 42: Indonesia
Deodorants value forecast, 2006-2011 (IDR m, nominal prices) 55
Table 43:
Indonesia Deodorants value, 2001-2006 (US$ m nominal prices) 57
Table 44:
Indonesia Deodorants value forecast, 2006-2011 (US$ m nominal prices) 58
Table 45: Indonesia Deodorants volume, 2001-2006 (Units m) 61
Table 46:
Indonesia Deodorants volume forecast, 2006-2011 (Units m) 62
Table 47:
Indonesia Deodorants brand share, by value, 2005-2006 (%) 65
Table 48:
Indonesia Deodorants value, by brand 2005-2006 (IDR m nominal prices) 65
Table 49: Indonesia Deodorants company share by value, 2005-2006 (%) 67
Table 50: Indonesia Deodorants value, by company, 2005-2006 (IDR m nominal
prices) 67
Table 51: Indonesia Deodorants distribution channels, by value,
2005-2006 (%) 68
Table 52: Indonesia Deodorants value, by distribution
channel, 2005-2006 (IDR m nominal prices) 68
Table 53: Indonesia
Deodorants expenditure per capita, 2001-2006 (IDR, nominal prices) 70
Table 54: Indonesia Deodorants forecast expenditure per capita, 2006-2011
(IDR, nominal prices) 71
Table 55: Indonesia Deodorants expenditure per
capita, 2001-2006 (US$ nominal prices) 72
Table 56: Indonesia Deodorants
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 73
Table
57: Indonesia Deodorants consumption per capita, 2001-2006 (Units) 74
Table 58: Indonesia Deodorants forecast consumption per capita, 2006-2011
(Units) 75
Table 59: Indonesia Bath & shower products value, 2001-2006
(IDR m, nominal prices) 76
Table 60: Indonesia Bath & shower products
value forecast, 2006-2011 (IDR m, nominal prices) 77
Table 61: Indonesia
Bath & shower products value, 2001-2006 (US$ m nominal prices) 79
Table
62: Indonesia Bath & shower products value forecast, 2006-2011 (US$ m nominal
prices) 79
Table 63: Indonesia Bath & shower products volume, 2001-2006
(Units m) 81
Table 64: Indonesia Bath & shower products volume forecast,
2006-2011 (Units m) 82
Table 65: Indonesia Bath & shower products brand
share, by value, 2005-2006 (%) 85
Table 66: Indonesia Bath & shower
products value, by brand 2005-2006 (IDR m nominal prices) 85
Table 67:
Indonesia Bath & shower products company share by value, 2005-2006 (%) 87
Table 68: Indonesia Bath & shower products value, by company, 2005-2006 (IDR m
nominal prices) 87
Table 69: Indonesia Bath & shower products distribution
channels, by value, 2005-2006 (%) 88
Table 70: Indonesia Bath & shower
products value, by distribution channel, 2005-2006 (IDR m nominal prices)
88
Table 71: Indonesia Bath & shower products expenditure per capita,
2001-2006 (IDR, nominal prices) 90
Table 72: Indonesia Bath & shower
products forecast expenditure per capita, 2006-2011 (IDR, nominal prices)
90
Table 73: Indonesia Bath & shower products expenditure per capita,
2001-2006 (US$ nominal prices) 91
Table 74: Indonesia Bath & shower
products forecast expenditure per capita, 2006-2011 (US$ nominal prices)
91
Table 75: Indonesia Bath & shower products consumption per capita,
2001-2006 (Units) 92
Table 76: Indonesia Bath & shower products forecast
consumption per capita, 2006-2011 (Units) 92
Table 77: Global Personal
Hygiene market value, 2006 93
Table 78: Global Personal Hygiene market
split (value terms (US$ m), 2006) - Top 5 countries 96
Table 79: Global
Personal Hygiene market volume, 2006 98
Table 80: Global Personal Hygiene
market split (volume terms, 2006) - Top 5 countries 101
Table 81: Leading
players - Top 5 countries 103
Table 82: Indonesia Personal Hygiene new
product launches (reports) and SKUs, by company (Top 5 companies), 2006
104
Table 83: Indonesia Personal Hygiene new product launches (reports),
by flavor and fragrances (Top 10 flavors), 2006 105
Table 84: Indonesia
Personal Hygiene new product launches (reports), by Ingredients (Top 10
Ingredients), 2006 105
Table 85: Indonesia Personal Hygiene new product
launches (reports), by Package tags or Claims, 2006 106
Table 86:
Indonesia Personal Hygiene new product launches (reports) - Recent 5 launches
107
Table 87: Indonesia Key Facts 109
Table 88: Indonesia population,
by age group, 2000-2005 (millions) 112
Table 89: Indonesia population
forecast, by age group, 2005-2010 (millions) 113
Table 90: Indonesia real
GDP, 2000-2005 (IDR bn, 2005 prices) 113
Table 91: Indonesia real GDP
forecast, 2005-2010 (IDR bn, 2005 prices) 114
Table 92: Indonesia nominal
GDP, 2000-2005 (IDR bn, nominal prices) 114
Table 93: Indonesia real GDP,
2000-2005 (US$ bn, 2005 prices) 115
Table 94: Indonesia real GDP forecast,
2005-2010 (US$ bn, 2005 prices) 115
Table 95: Indonesia consumer price
index, 2000-2005 (2000=100) 116
Table 96: Indonesia consumer price index,
2005-2010 (2000=100) 116
Table 97: Indonesia exchange rate, 2000-2005
116
List of Figures
Figure 1: Indonesia Personal hygiene value &
value forecast, 2001-2011 (IDR m, nominal prices) 15
Figure 2: Indonesia
Personal hygiene category growth comparison, by value, 2001-2011 17
Figure
3: Indonesia Personal hygiene volume & volume forecast, 2001-2011 (Units m)
20
Figure 4: Indonesia Personal hygiene category growth comparison, by
volume, 2001-2011 21
Figure 5: Indonesia Personal hygiene company share,
by value, 2005-2006 (%) 24
Figure 6: Indonesia Personal hygiene
distribution channels, by value, 2005-2006(%) 28
Figure 7: Indonesia Soap
value & value forecast, 2001-2011 (IDR m, nominal prices) 38
Figure 8:
Indonesia Soap category growth comparison, by value, 2001-2011 40
Figure
9: Indonesia Soap volume & volume forecast, 2001-2011 (Units m) 43
Figure
10: Indonesia Soap category growth comparison, by volume, 2001-2011 44
Figure 11: Indonesia Soap company share, by value, 2005-2006 (%) 46
Figure
12: Indonesia Soap distribution channels, by value, 2005-2006(%) 49
Figure
13: Indonesia Deodorants value & value forecast, 2001-2011 (IDR m, nominal
prices) 56
Figure 14: Indonesia Deodorants category growth comparison, by
value, 2001-2011 59
Figure 15: Indonesia Deodorants volume & volume
forecast, 2001-2011 (Units m) 63
Figure 16: Indonesia Deodorants category
growth comparison, by volume, 2001-2011 64
Figure 17: Indonesia Deodorants
company share, by value, 2005-2006 (%) 66
Figure 18: Indonesia Deodorants
distribution channels, by value, 2005-2006(%) 69
Figure 19: Indonesia Bath
& shower products value & value forecast, 2001-2011 (IDR m, nominal prices)
78
Figure 20: Indonesia Bath & shower products category growth comparison,
by value, 2001-2011 80
Figure 21: Indonesia Bath & shower products volume
& volume forecast, 2001-2011 (Units m) 83
Figure 22: Indonesia Bath &
shower products category growth comparison, by volume, 2001-2011 84
Figure
23: Indonesia Bath & shower products company share, by value, 2005-2006 (%)
86
Figure 24: Indonesia Bath & shower products distribution channels, by
value, 2005-2006(%) 89
Figure 25: Global Personal Hygiene market split
(value terms, 2006) - Top 5 countries 94
Figure 26: Global Personal
Hygiene market value, 2001 - 2006 (Top 5 countries) 97
Figure 27: Global
Personal Hygiene market split (volume terms, 2006) - Top 5 countries 99
Figure 28: Global Personal Hygiene market volume, 2001 - 2006 (Top 5
countries) 102
Figure 29: Map of Indonesia 109
Figure 30: Annual data
review process 117
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