Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Unilever 39
Colgate-Palmolive Company 41
Chapter 5 CATEGORY ANALYSIS - SOAP 43
Value Analysis, 2001-2006 43
Value Analysis, 2006-2011 44
Value
Analysis, US$ 2001-2006 46
Value Analysis, US$ 2006-2011 46
Volume
Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand
Share Analysis 52
Distribution Analysis 56
Expenditure & consumption
per capita 58
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 61
Value
Analysis, 2001-2006 61
Value Analysis, 2006-2011 63
Value Analysis,
US$ 2001-2006 65
Value Analysis, US$ 2006-2011 66
Volume Analysis,
2001-2006 68
Volume Analysis, 2006-2011 70
Company and Brand Share
Analysis 73
Distribution Analysis 77
Expenditure & consumption per
capita 79
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Value
Analysis, US$ 2001-2006 88
Value Analysis, US$ 2006-2011 88
Volume
Analysis, 2001-2006 90
Volume Analysis, 2006-2011 91
Company and Brand
Share Analysis 94
Distribution Analysis 97
Expenditure & consumption
per capita 99
Chapter 8 COUNTRY COMPARISON 102
Value 102
Volume
107
Market Share 112
Chapter 9 NEW PRODUCT DEVELOPMENT 113
Product
launches over time 113
Recent product launches 115
Chapter 10 IRELAND
SOCIOECONOMIC PROFILE 116
Country Overview 116
Key Facts 117
Political Overview 118
Ireland Economic Overview 119
Chapter 11
IRELAND MACROECONOMIC PROFILE 120
Macroeconomic Indicators 120
Chapter
12 RESEARCH METHODOLOGY 126
Methodology overview 126
Secondary
research 127
Market modelling 128
Primary research 129
Data
finalisation 129
Ongoing research 130
Chapter 13 APPENDIX 131
Future readings 131
How to contact experts in your industry 131
LIST OF FIGURES
Figure 1: Ireland Personal hygiene value & value forecast,
2001-2011 (EUR m, nominal prices) 22
Figure 2: Ireland Personal hygiene
category growth comparison, by value, 2001-2011 24
Figure 3: Ireland
Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure
4: Ireland Personal hygiene category growth comparison, by volume, 2001-2011
28
Figure 5: Ireland Personal hygiene company share, by value, 2005-2006
(%) 31
Figure 6: Ireland Personal hygiene distribution channels, by value,
2005-2006(%) 35
Figure 7: Ireland Soap value & value forecast, 2001-2011
(EUR m, nominal prices) 45
Figure 8: Ireland Soap category growth
comparison, by value, 2001-2011 47
Figure 9: Ireland Soap volume & volume
forecast, 2001-2011 (Units m) 50
Figure 10: Ireland Soap category growth
comparison, by volume, 2001-2011 51
Figure 11: Ireland Soap company share,
by value, 2005-2006 (%) 54
Figure 12: Ireland Soap distribution channels,
by value, 2005-2006(%) 57
Figure 13: Ireland Deodorants value & value
forecast, 2001-2011 (EUR m, nominal prices) 64
Figure 14: Ireland
Deodorants category growth comparison, by value, 2001-2011 67
Figure 15:
Ireland Deodorants volume & volume forecast, 2001-2011 (Units m) 71
Figure
16: Ireland Deodorants category growth comparison, by volume, 2001-2011 72
Figure 17: Ireland Deodorants company share, by value, 2005-2006 (%) 75
Figure 18: Ireland Deodorants distribution channels, by value, 2005-2006(%)
78
Figure 19: Ireland Bath & shower products value & value forecast,
2001-2011 (EUR m, nominal prices) 87
Figure 20: Ireland Bath & shower
products category growth comparison, by value, 2001-2011 89
Figure 21:
Ireland Bath & shower products volume & volume forecast, 2001-2011 (Units m)
92
Figure 22: Ireland Bath & shower products category growth comparison,
by volume, 2001-2011 93
Figure 23: Ireland Bath & shower products company
share, by value, 2005-2006 (%) 95
Figure 24: Ireland Bath & shower
products distribution channels, by value, 2005-2006(%) 98
Figure 25:
Global Personal Hygiene market split (value terms, 2006) -- Top 5 countries
103
Figure 26: Global Personal Hygiene market value, 2001 -- 2006 (Top 5
countries) 106
Figure 27: Global Personal Hygiene market split (volume
terms, 2006) -- Top 5 countries 108
Figure 28: Global Personal Hygiene
market volume, 2001 -- 2006 (Top 5 countries) 111
Figure 29: Map of
Ireland 117
Figure 30: Annual data review process 127
LIST OF
TABLES
Table 1: Personal Hygiene category definitions 8
Table 2:
Personal Hygiene distribution channels 9
Table 3: Ireland Personal Hygiene
value, 2001-2006 (EUR m, nominal prices) 20
Table 4: Ireland Personal
Hygiene value forecast, 2006-2011 (EUR m, nominal prices) 21
Table 5:
Ireland Personal Hygiene value, 2001-2006 (US$ m nominal prices) 23
Table
6: Ireland Personal Hygiene value forecast, 2006-2011 (US$ m nominal prices)
23
Table 7: Ireland Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Ireland Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Ireland Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Ireland Personal Hygiene value, by brand 2005-2006 (EUR m nominal
prices) 30
Table 11: Ireland Personal Hygiene company share by value,
2005-2006 (%) 32
Table 12: Ireland Personal Hygiene value, by company,
2005-2006 (EUR m nominal prices) 33
Table 13: Ireland Personal Hygiene
distribution channels, by value, 2005-2006 (%) 34
Table 14: Ireland
Personal Hygiene value, by distribution channel, 2005-2006 (EUR m nominal
prices) 34
Table 15: Ireland Personal Hygiene expenditure per capita,
2001-2006 (EUR, nominal prices) 36
Table 16: Ireland Personal Hygiene
forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 36
Table
17: Ireland Personal Hygiene expenditure per capita, 2001-2006 (US$ nominal
prices) 37
Table 18: Ireland Personal Hygiene forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 37
Table 19: Ireland Personal
Hygiene consumption per capita, 2001-2006 (Units) 38
Table 20: Ireland
Personal Hygiene forecast consumption per capita, 2006-2011 (Units) 38
Table 21: Unilever Key Facts 39
Table 22: Colgate-Palmolive Company Key
Facts 41
Table 23: Ireland Soap value, 2001-2006 (EUR m, nominal prices)
43
Table 24: Ireland Soap value forecast, 2006-2011 (EUR m, nominal
prices) 44
Table 25: Ireland Soap value, 2001-2006 (US$ m nominal prices)
46
Table 26: Ireland Soap value forecast, 2006-2011 (US$ m nominal prices)
46
Table 27: Ireland Soap volume, 2001-2006 (Units m) 48
Table 28:
Ireland Soap volume forecast, 2006-2011 (Units m) 49
Table 29: Ireland
Soap brand share, by value, 2005-2006 (%) 52
Table 30: Ireland Soap value,
by brand 2005-2006 (EUR m nominal prices) 53
Table 31: Ireland Soap
company share by value, 2005-2006 (%) 55
Table 32: Ireland Soap value, by
company, 2005-2006 (EUR m nominal prices) 55
Table 33: Ireland Soap
distribution channels, by value, 2005-2006 (%) 56
Table 34: Ireland Soap
value, by distribution channel, 2005-2006 (EUR m nominal prices) 56
Table
35: Ireland Soap expenditure per capita, 2001-2006 (EUR, nominal prices)
58
Table 36: Ireland Soap forecast expenditure per capita, 2006-2011 (EUR,
nominal prices) 58
Table 37: Ireland Soap expenditure per capita,
2001-2006 (US$ nominal prices) 59
Table 38: Ireland Soap forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 59
Table 39:
Ireland Soap consumption per capita, 2001-2006 (Units) 60
Table 40:
Ireland Soap forecast consumption per capita, 2006-2011 (Units) 60
Table
41: Ireland Deodorants value, 2001-2006 (EUR m, nominal prices) 62
Table
42: Ireland Deodorants value forecast, 2006-2011 (EUR m, nominal prices)
63
Table 43: Ireland Deodorants value, 2001-2006 (US$ m nominal prices)
65
Table 44: Ireland Deodorants value forecast, 2006-2011 (US$ m nominal
prices) 66
Table 45: Ireland Deodorants volume, 2001-2006 (Units m) 69
Table 46: Ireland Deodorants volume forecast, 2006-2011 (Units m) 70
Table
47: Ireland Deodorants brand share, by value, 2005-2006 (%) 73
Table 48:
Ireland Deodorants value, by brand 2005-2006 (EUR m nominal prices) 74
Table 49: Ireland Deodorants company share by value, 2005-2006 (%) 76
Table 50: Ireland Deodorants value, by company, 2005-2006 (EUR m nominal
prices) 76
Table 51: Ireland Deodorants distribution channels, by value,
2005-2006 (%) 77
Table 52: Ireland Deodorants value, by distribution
channel, 2005-2006 (EUR m nominal prices) 77
Table 53: Ireland Deodorants
expenditure per capita, 2001-2006 (EUR, nominal prices) 79
Table 54:
Ireland Deodorants forecast expenditure per capita, 2006-2011 (EUR, nominal
prices) 80
Table 55: Ireland Deodorants expenditure per capita, 2001-2006
(US$ nominal prices) 81
Table 56: Ireland Deodorants forecast expenditure
per capita, 2006-2011 (US$ nominal prices) 82
Table 57: Ireland Deodorants
consumption per capita, 2001-2006 (Units) 83
Table 58: Ireland Deodorants
forecast consumption per capita, 2006-2011 (Units) 84
Table 59: Ireland
Bath & shower products value, 2001-2006 (EUR m, nominal prices) 85
Table
60: Ireland Bath & shower products value forecast, 2006-2011 (EUR m, nominal
prices) 86
Table 61: Ireland Bath & shower products value, 2001-2006 (US$
m nominal prices) 88
Table 62: Ireland Bath & shower products value
forecast, 2006-2011 (US$ m nominal prices) 88
Table 63: Ireland Bath &
shower products volume, 2001-2006 (Units m) 90
Table 64: Ireland Bath &
shower products volume forecast, 2006-2011 (Units m) 91
Table 65: Ireland
Bath & shower products brand share, by value, 2005-2006 (%) 94
Table 66:
Ireland Bath & shower products value, by brand 2005-2006 (EUR m nominal
prices) 94
Table 67: Ireland Bath & shower products company share by
value, 2005-2006 (%) 96
Table 68: Ireland Bath & shower products value, by
company, 2005-2006 (EUR m nominal prices) 96
Table 69: Ireland Bath &
shower products distribution channels, by value, 2005-2006 (%) 97
Table
70: Ireland Bath & shower products value, by distribution channel, 2005-2006
(EUR m nominal prices) 97
Table 71: Ireland Bath & shower products
expenditure per capita, 2001-2006 (EUR, nominal prices) 99
Table 72:
Ireland Bath & shower products forecast expenditure per capita, 2006-2011
(EUR, nominal prices) 99
Table 73: Ireland Bath & shower products
expenditure per capita, 2001-2006 (US$ nominal prices) 100
Table 74:
Ireland Bath & shower products forecast expenditure per capita, 2006-2011 (US$
nominal prices) 100
Table 75: Ireland Bath & shower products consumption
per capita, 2001-2006 (Units) 101
Table 76: Ireland Bath & shower products
forecast consumption per capita, 2006-2011 (Units) 101
Table 77: Global
Personal Hygiene market value, 2006 102
Table 78: Global Personal Hygiene
market split (value terms (US$ m), 2006) -- Top 5 countries 105
Table 79:
Global Personal Hygiene market volume, 2006 107
Table 80: Global Personal
Hygiene market split (volume terms, 2006) -- Top 5 countries 110
Table 81:
Leading players - Top 5 countries 112
Table 82: Ireland Fragrances new
product launches (reports) and SKUs, by company, 2006 113
Table 83:
Ireland Fragrances new product launches (reports), by flavor and fragrances
(Top 10 flavors), 2006 114
Table 84: Ireland Fragrances new product
launches (reports), by Package tags or Claims, 2006 114
Table 85: Ireland
Fragrances new product launches (reports) 115
Table 86: Ireland Key Facts
117
Table 87: Ireland population, by age group, 2000-2005 (millions)
120
Table 88: Ireland population forecast, by age group, 2005-2010
(millions) 121
Table 89: Ireland population, by gender, 2000-2005
(millions) 121
Table 90: Ireland population forecast, by gender, 2005-2010
(millions) 122
Table 91: Ireland real GDP, 2000-2005 (EUR bn, 2005 prices)
122
Table 92: Ireland real GDP forecast, 2005-2010 (EUR bn, 2005 prices)
123
Table 93: Ireland nominal GDP, 2000-2005 (EUR bn, nominal prices)
123
Table 94: Ireland real GDP, 2000-2005 (US$ bn, 2005 prices) 124
Table 95: Ireland real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 124
Table 96: Ireland consumer price index, 2000-2005 (2000=100) 125
Table 97:
Ireland consumer price index, 2005-2010 (2000=100) 125
Table 98: Ireland
exchange rate, 2000-2005 125
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