Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 33
Expenditure & consumption per
capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Kao Corporation 38
Unilever 40
Chapter 5 CATEGORY ANALYSIS - SOAP 42
Value Analysis,
2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$
2001-2006 45
Value Analysis, US$ 2006-2011 45
Volume Analysis,
2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share
Analysis 51
Distribution Analysis 54
Expenditure & consumption per
capita 56
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 59
Value Analysis,
2001-2006 59
Value Analysis, 2006-2011 61
Value Analysis, US$
2001-2006 63
Value Analysis, US$ 2006-2011 64
Volume Analysis,
2001-2006 66
Volume Analysis, 2006-2011 68
Company and Brand Share
Analysis 71
Distribution Analysis 74
Expenditure & consumption per
capita 76
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value
Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 85
Volume
Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand
Share Analysis 91
Distribution Analysis 94
Expenditure & consumption
per capita 96
Chapter 8 COUNTRY COMPARISON 99
Value 99
Volume
104
Market Share 109
Chapter 9 NEW PRODUCT DEVELOPMENT 110
Product
launches over time 110
Recent product launches 113
Chapter 10 JAPAN
SOCIOECONOMIC PROFILE 114
Country Overview 114
Key Facts 115
Political Overview 116
Japan Economic Overview 117
Chapter 11 JAPAN
MACROECONOMIC PROFILE 119
Macroeconomic Indicators 119
Chapter 12
RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary research
126
Market modelling 127
Primary research 128
Data finalisation
128
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings
130
How to contact experts in your industry 130
LIST OF
FIGURES
Figure 1: Japan Personal hygiene value & value forecast, 2001-2011
(JPY m, nominal prices) 22
Figure 2: Japan Personal hygiene category
growth comparison, by value, 2001-2011 24
Figure 3: Japan Personal hygiene
volume & volume forecast, 2001-2011 (Units m) 27
Figure 4: Japan Personal
hygiene category growth comparison, by volume, 2001-2011 28
Figure 5:
Japan Personal hygiene company share, by value, 2005-2006 (%) 31
Figure 6:
Japan Personal hygiene distribution channels, by value, 2005-2006(%) 34
Figure 7: Japan Soap value & value forecast, 2001-2011 (JPY m, nominal prices)
44
Figure 8: Japan Soap category growth comparison, by value, 2001-2011
46
Figure 9: Japan Soap volume & volume forecast, 2001-2011 (Units m)
49
Figure 10: Japan Soap category growth comparison, by volume, 2001-2011
50
Figure 11: Japan Soap company share, by value, 2005-2006 (%) 52
Figure 12: Japan Soap distribution channels, by value, 2005-2006(%) 55
Figure 13: Japan Deodorants value & value forecast, 2001-2011 (JPY m, nominal
prices) 62
Figure 14: Japan Deodorants category growth comparison, by
value, 2001-2011 65
Figure 15: Japan Deodorants volume & volume forecast,
2001-2011 (Units m) 69
Figure 16: Japan Deodorants category growth
comparison, by volume, 2001-2011 70
Figure 17: Japan Deodorants company
share, by value, 2005-2006 (%) 72
Figure 18: Japan Deodorants distribution
channels, by value, 2005-2006(%) 75
Figure 19: Japan Bath & shower
products value & value forecast, 2001-2011 (JPY m, nominal prices) 84
Figure 20: Japan Bath & shower products category growth comparison, by value,
2001-2011 86
Figure 21: Japan Bath & shower products volume & volume
forecast, 2001-2011 (Units m) 89
Figure 22: Japan Bath & shower products
category growth comparison, by volume, 2001-2011 90
Figure 23: Japan Bath
& shower products company share, by value, 2005-2006 (%) 92
Figure 24:
Japan Bath & shower products distribution channels, by value, 2005-2006(%)
95
Figure 25: Global Personal Hygiene market split (value terms, 2006) --
Top 5 countries 100
Figure 26: Global Personal Hygiene market value, 2001
-- 2006 (Top 5 countries) 103
Figure 27: Global Personal Hygiene market
split (volume terms, 2006) -- Top 5 countries 105
Figure 28: Global
Personal Hygiene market volume, 2001 -- 2006 (Top 5 countries) 108
Figure
29: Map of Japan 115
Figure 30: Annual data review process 126
LIST OF TABLES
Table 1: Personal Hygiene category definitions 8
Table
2: Personal Hygiene distribution channels 9
Table 3: Japan Personal
hygiene value, 2001-2006 (JPY m, nominal prices) 20
Table 4: Japan
Personal hygiene value forecast, 2006-2011 (JPY m, nominal prices) 21
Table 5: Japan Personal hygiene value, 2001-2006 (US$ m nominal prices) 23
Table 6: Japan Personal hygiene value forecast, 2006-2011 (US$ m nominal
prices) 23
Table 7: Japan Personal hygiene volume, 2001-2006 (Units m)
25
Table 8: Japan Personal hygiene volume forecast, 2006-2011 (Units m)
26
Table 9: Japan Personal hygiene brand share, by value, 2005-2006 (%)
29
Table 10: Japan Personal hygiene value, by brand 2005-2006 (JPY m
nominal prices) 30
Table 11: Japan Personal hygiene company share by
value, 2005-2006 (%) 32
Table 12: Japan Personal hygiene value, by
company, 2005-2006 (JPY m nominal prices) 32
Table 13: Japan Personal
hygiene distribution channels, by value, 2005-2006 (%) 33
Table 14: Japan
Personal hygiene value, by distribution channel, 2005-2006 (JPY m nominal
prices) 33
Table 15: Japan Personal hygiene expenditure per capita,
2001-2006 (JPY, nominal prices) 35
Table 16: Japan Personal hygiene
forecast expenditure per capita, 2006-2011 (JPY, nominal prices) 35
Table
17: Japan Personal hygiene expenditure per capita, 2001-2006 (US$ nominal
prices) 36
Table 18: Japan Personal hygiene forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 36
Table 19: Japan Personal
hygiene consumption per capita, 2001-2006 (Units) 37
Table 20: Japan
Personal hygiene forecast consumption per capita, 2006-2011 (Units) 37
Table 21: Kao Corporation Key Facts 38
Table 22: Unilever Key Facts 40
Table 23: Japan Soap value, 2001-2006 (JPY m, nominal prices) 42
Table 24:
Japan Soap value forecast, 2006-2011 (JPY m, nominal prices) 43
Table 25:
Japan Soap value, 2001-2006 (US$ m nominal prices) 45
Table 26: Japan Soap
value forecast, 2006-2011 (US$ m nominal prices) 45
Table 27: Japan Soap
volume, 2001-2006 (Units m) 47
Table 28: Japan Soap volume forecast,
2006-2011 (Units m) 48
Table 29: Japan Soap brand share, by value,
2005-2006 (%) 51
Table 30: Japan Soap value, by brand 2005-2006 (JPY m
nominal prices) 51
Table 31: Japan Soap company share by value, 2005-2006
(%) 53
Table 32: Japan Soap value, by company, 2005-2006 (JPY m nominal
prices) 53
Table 33: Japan Soap distribution channels, by value, 2005-2006
(%) 54
Table 34: Japan Soap value, by distribution channel, 2005-2006 (JPY
m nominal prices) 54
Table 35: Japan Soap expenditure per capita,
2001-2006 (JPY, nominal prices) 56
Table 36: Japan Soap forecast
expenditure per capita, 2006-2011 (JPY, nominal prices) 56
Table 37: Japan
Soap expenditure per capita, 2001-2006 (US$ nominal prices) 57
Table 38:
Japan Soap forecast expenditure per capita, 2006-2011 (US$ nominal prices)
57
Table 39: Japan Soap consumption per capita, 2001-2006 (Units) 58
Table 40: Japan Soap forecast consumption per capita, 2006-2011 (Units) 58
Table 41: Japan Deodorants value, 2001-2006 (JPY m, nominal prices) 60
Table 42: Japan Deodorants value forecast, 2006-2011 (JPY m, nominal prices)
61
Table 43: Japan Deodorants value, 2001-2006 (US$ m nominal prices)
63
Table 44: Japan Deodorants value forecast, 2006-2011 (US$ m nominal
prices) 64
Table 45: Japan Deodorants volume, 2001-2006 (Units m) 67
Table 46: Japan Deodorants volume forecast, 2006-2011 (Units m) 68
Table
47: Japan Deodorants brand share, by value, 2005-2006 (%) 71
Table 48:
Japan Deodorants value, by brand 2005-2006 (JPY m nominal prices) 71
Table
49: Japan Deodorants company share by value, 2005-2006 (%) 73
Table 50:
Japan Deodorants value, by company, 2005-2006 (JPY m nominal prices) 73
Table 51: Japan Deodorants distribution channels, by value, 2005-2006 (%)
74
Table 52: Japan Deodorants value, by distribution channel, 2005-2006
(JPY m nominal prices) 74
Table 53: Japan Deodorants expenditure per
capita, 2001-2006 (JPY, nominal prices) 76
Table 54: Japan Deodorants
forecast expenditure per capita, 2006-2011 (JPY, nominal prices) 77
Table
55: Japan Deodorants expenditure per capita, 2001-2006 (US$ nominal prices)
78
Table 56: Japan Deodorants forecast expenditure per capita, 2006-2011
(US$ nominal prices) 79
Table 57: Japan Deodorants consumption per capita,
2001-2006 (Units) 80
Table 58: Japan Deodorants forecast consumption per
capita, 2006-2011 (Units) 81
Table 59: Japan Bath & shower products value,
2001-2006 (JPY m, nominal prices) 82
Table 60: Japan Bath & shower
products value forecast, 2006-2011 (JPY m, nominal prices) 83
Table 61:
Japan Bath & shower products value, 2001-2006 (US$ m nominal prices) 85
Table 62: Japan Bath & shower products value forecast, 2006-2011 (US$ m
nominal prices) 85
Table 63: Japan Bath & shower products volume,
2001-2006 (Units m) 87
Table 64: Japan Bath & shower products volume
forecast, 2006-2011 (Units m) 88
Table 65: Japan Bath & shower products
brand share, by value, 2005-2006 (%) 91
Table 66: Japan Bath & shower
products value, by brand 2005-2006 (JPY m nominal prices) 91
Table 67:
Japan Bath & shower products company share by value, 2005-2006 (%) 93
Table 68: Japan Bath & shower products value, by company, 2005-2006 (JPY m
nominal prices) 93
Table 69: Japan Bath & shower products distribution
channels, by value, 2005-2006 (%) 94
Table 70: Japan Bath & shower
products value, by distribution channel, 2005-2006 (JPY m nominal prices)
94
Table 71: Japan Bath & shower products expenditure per capita,
2001-2006 (JPY, nominal prices) 96
Table 72: Japan Bath & shower products
forecast expenditure per capita, 2006-2011 (JPY, nominal prices) 96
Table
73: Japan Bath & shower products expenditure per capita, 2001-2006 (US$
nominal prices) 97
Table 74: Japan Bath & shower products forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 97
Table 75: Japan
Bath & shower products consumption per capita, 2001-2006 (Units) 98
Table
76: Japan Bath & shower products forecast consumption per capita, 2006-2011
(Units) 98
Table 77: Global Personal Hygiene market value, 2006 99
Table 78: Global Personal Hygiene market split (value terms (US$ m), 2006) --
Top 5 countries 102
Table 79: Global Personal Hygiene market volume, 2006
104
Table 80: Global Personal Hygiene market split (volume terms, 2006) --
Top 5 countries 107
Table 81: Leading players - Top 5 countries 109
Table 82: Japan Personal Hygiene new product launches (reports) and SKUs, by
company (Top 5 companies), 2006 110
Table 83: Japan Personal Hygiene new
product launches (reports), by flavor and fragrances (Top 10 flavors), 2006
111
Table 84: Japan Personal Hygiene new product launches (reports), by
Ingredients (Top 10 Ingredients), 2006 111
Table 85: Japan Personal
Hygiene new product launches (reports), by Package tags or Claims (Top 10
claims), 2006 112
Table 86: Japan Personal Hygiene new product launches
(reports) - Recent 5 launches 113
Table 87: Japan Key Facts 115
Table
88: Japan population, by age group, 2000-2005 (millions) 119
Table 89:
Japan population forecast, by age group, 2005-2010 (millions) 120
Table
90: Japan population, by gender, 2000-2005 (millions) 120
Table 91: Japan
population forecast, by gender, 2005-2010 (millions) 121
Table 92: Japan
real GDP, 2000-2005 (JPY bn, 2005 prices) 121
Table 93: Japan real GDP
forecast, 2005-2010 (JPY bn, 2005 prices) 122
Table 94: Japan nominal GDP,
2000-2005 (JPY bn, nominal prices) 122
Table 95: Japan real GDP, 2000-2005
(US$ bn, 2005 prices) 123
Table 96: Japan real GDP forecast, 2005-2010
(US$ bn, 2005 prices) 123
Table 97: Japan consumer price index, 2000-2005
(2000=100) 124
Table 98: Japan consumer price index, 2005-2010 (2000=100)
124
Table 99: Japan exchange rate, 2000-2005 124
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