Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 32
Expenditure & consumption per
capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Unilever 37
Colgate-Palmolive Company 39
Chapter 5 CATEGORY ANALYSIS - SOAP 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value
Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 44
Volume
Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand
Share Analysis 50
Distribution Analysis 53
Expenditure & consumption
per capita 55
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 58
Value
Analysis, 2001-2006 58
Value Analysis, 2006-2011 60
Value Analysis,
US$ 2001-2006 62
Value Analysis, US$ 2006-2011 63
Volume Analysis,
2001-2006 65
Volume Analysis, 2006-2011 67
Company and Brand Share
Analysis 70
Distribution Analysis 73
Expenditure & consumption per
capita 75
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value
Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 84
Volume
Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand
Share Analysis 90
Distribution Analysis 93
Expenditure & consumption
per capita 95
Chapter 8 COUNTRY COMPARISON 98
Value 98
Volume
103
Market Share 108
Chapter 9 NEW PRODUCT DEVELOPMENT 109
Product
launches over time 109
Recent product launches 112
Chapter 10 MALAYSIA
SOCIOECONOMIC PROFILE 113
Country Overview 113
Key Facts 114
Political Overview 115
Malaysia Economic Overview 116
Chapter 11
MALAYSIA MACROECONOMIC PROFILE 117
Macroeconomic Indicators 117
Chapter 12 RESEARCH METHODOLOGY 122
Methodology overview 122
Secondary
research 123
Market modelling 124
Primary research 125
Data
finalisation 125
Ongoing research 126
Chapter 13 APPENDIX 127
Future readings 127
How to contact experts in your industry 127
LIST OF FIGURES
Figure 1: Malaysia Personal hygiene value & value
forecast, 2001-2011 (MYR m, nominal prices) 22
Figure 2: Malaysia Personal
hygiene category growth comparison, by value, 2001-2011 24
Figure 3:
Malaysia Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure 4: Malaysia Personal hygiene category growth comparison, by volume,
2001-2011 28
Figure 5: Malaysia Personal hygiene company share, by value,
2005-2006 (%) 30
Figure 6: Malaysia Personal hygiene distribution
channels, by value, 2005-2006(%) 33
Figure 7: Malaysia Soap value & value
forecast, 2001-2011 (MYR m, nominal prices) 43
Figure 8: Malaysia Soap
category growth comparison, by value, 2001-2011 45
Figure 9: Malaysia Soap
volume & volume forecast, 2001-2011 (Units m) 48
Figure 10: Malaysia Soap
category growth comparison, by volume, 2001-2011 49
Figure 11: Malaysia
Soap company share, by value, 2005-2006 (%) 51
Figure 12: Malaysia Soap
distribution channels, by value, 2005-2006(%) 54
Figure 13: Malaysia
Deodorants value & value forecast, 2001-2011 (MYR m, nominal prices) 61
Figure 14: Malaysia Deodorants category growth comparison, by value, 2001-2011
64
Figure 15: Malaysia Deodorants volume & volume forecast, 2001-2011
(Units m) 68
Figure 16: Malaysia Deodorants category growth comparison, by
volume, 2001-2011 69
Figure 17: Malaysia Deodorants company share, by
value, 2005-2006 (%) 71
Figure 18: Malaysia Deodorants distribution
channels, by value, 2005-2006(%) 74
Figure 19: Malaysia Bath & shower
products value & value forecast, 2001-2011 (MYR m, nominal prices) 83
Figure 20: Malaysia Bath & shower products category growth comparison, by
value, 2001-2011 85
Figure 21: Malaysia Bath & shower products volume &
volume forecast, 2001-2011 (Units m) 88
Figure 22: Malaysia Bath & shower
products category growth comparison, by volume, 2001-2011 89
Figure 23:
Malaysia Bath & shower products company share, by value, 2005-2006 (%) 91
Figure 24: Malaysia Bath & shower products distribution channels, by value,
2005-2006(%) 94
Figure 25: Global Personal Hygiene market split (value
terms, 2006) -- Top 5 countries 99
Figure 26: Global Personal Hygiene
market value, 2001 -- 2006 (Top 5 countries) 102
Figure 27: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 104
Figure 28: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5
countries) 107
Figure 29: Map of Malaysia 114
Figure 30: Annual data
review process 123
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: Malaysia Personal Hygiene value, 2001-2006 (MYR m, nominal
prices) 20
Table 4: Malaysia Personal Hygiene value forecast, 2006-2011
(MYR m, nominal prices) 21
Table 5: Malaysia Personal Hygiene value,
2001-2006 (US$ m nominal prices) 23
Table 6: Malaysia Personal Hygiene
value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Malaysia
Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Malaysia Personal
Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Malaysia Personal
Hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Malaysia
Personal Hygiene value, by brand 2005-2006 (MYR m nominal prices) 29
Table
11: Malaysia Personal Hygiene company share by value, 2005-2006 (%) 31
Table 12: Malaysia Personal Hygiene value, by company, 2005-2006 (MYR m
nominal prices) 31
Table 13: Malaysia Personal Hygiene distribution
channels, by value, 2005-2006 (%) 32
Table 14: Malaysia Personal Hygiene
value, by distribution channel, 2005-2006 (MYR m nominal prices) 32
Table
15: Malaysia Personal Hygiene expenditure per capita, 2001-2006 (MYR, nominal
prices) 34
Table 16: Malaysia Personal Hygiene forecast expenditure per
capita, 2006-2011 (MYR, nominal prices) 34
Table 17: Malaysia Personal
Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 35
Table
18: Malaysia Personal Hygiene forecast expenditure per capita, 2006-2011 (US$
nominal prices) 35
Table 19: Malaysia Personal Hygiene consumption per
capita, 2001-2006 (Units) 36
Table 20: Malaysia Personal Hygiene forecast
consumption per capita, 2006-2011 (Units) 36
Table 21: Unilever Key Facts
37
Table 22: Colgate-Palmolive Company Key Facts 39
Table 23: Malaysia
Soap value, 2001-2006 (MYR m, nominal prices) 41
Table 24: Malaysia Soap
value forecast, 2006-2011 (MYR m, nominal prices) 42
Table 25: Malaysia
Soap value, 2001-2006 (US$ m nominal prices) 44
Table 26: Malaysia Soap
value forecast, 2006-2011 (US$ m nominal prices) 44
Table 27: Malaysia
Soap volume, 2001-2006 (Units m) 46
Table 28: Malaysia Soap volume
forecast, 2006-2011 (Units m) 47
Table 29: Malaysia Soap brand share, by
value, 2005-2006 (%) 50
Table 30: Malaysia Soap value, by brand 2005-2006
(MYR m nominal prices) 50
Table 31: Malaysia Soap company share by value,
2005-2006 (%) 52
Table 32: Malaysia Soap value, by company, 2005-2006 (MYR
m nominal prices) 52
Table 33: Malaysia Soap distribution channels, by
value, 2005-2006 (%) 53
Table 34: Malaysia Soap value, by distribution
channel, 2005-2006 (MYR m nominal prices) 53
Table 35: Malaysia Soap
expenditure per capita, 2001-2006 (MYR, nominal prices) 55
Table 36:
Malaysia Soap forecast expenditure per capita, 2006-2011 (MYR, nominal prices)
55
Table 37: Malaysia Soap expenditure per capita, 2001-2006 (US$ nominal
prices) 56
Table 38: Malaysia Soap forecast expenditure per capita,
2006-2011 (US$ nominal prices) 56
Table 39: Malaysia Soap consumption per
capita, 2001-2006 (Units) 57
Table 40: Malaysia Soap forecast consumption
per capita, 2006-2011 (Units) 57
Table 41: Malaysia Deodorants value,
2001-2006 (MYR m, nominal prices) 59
Table 42: Malaysia Deodorants value
forecast, 2006-2011 (MYR m, nominal prices) 60
Table 43: Malaysia
Deodorants value, 2001-2006 (US$ m nominal prices) 62
Table 44: Malaysia
Deodorants value forecast, 2006-2011 (US$ m nominal prices) 63
Table 45:
Malaysia Deodorants volume, 2001-2006 (Units m) 66
Table 46: Malaysia
Deodorants volume forecast, 2006-2011 (Units m) 67
Table 47: Malaysia
Deodorants brand share, by value, 2005-2006 (%) 70
Table 48: Malaysia
Deodorants value, by brand 2005-2006 (MYR m nominal prices) 70
Table 49:
Malaysia Deodorants company share by value, 2005-2006 (%) 72
Table 50:
Malaysia Deodorants value, by company, 2005-2006 (MYR m nominal prices) 72
Table 51: Malaysia Deodorants distribution channels, by value, 2005-2006 (%)
73
Table 52: Malaysia Deodorants value, by distribution channel, 2005-2006
(MYR m nominal prices) 73
Table 53: Malaysia Deodorants expenditure per
capita, 2001-2006 (MYR, nominal prices) 75
Table 54: Malaysia Deodorants
forecast expenditure per capita, 2006-2011 (MYR, nominal prices) 76
Table
55: Malaysia Deodorants expenditure per capita, 2001-2006 (US$ nominal prices)
77
Table 56: Malaysia Deodorants forecast expenditure per capita,
2006-2011 (US$ nominal prices) 78
Table 57: Malaysia Deodorants
consumption per capita, 2001-2006 (Units) 79
Table 58: Malaysia Deodorants
forecast consumption per capita, 2006-2011 (Units) 80
Table 59: Malaysia
Bath & shower products value, 2001-2006 (MYR m, nominal prices) 81
Table
60: Malaysia Bath & shower products value forecast, 2006-2011 (MYR m, nominal
prices) 82
Table 61: Malaysia Bath & shower products value, 2001-2006 (US$
m nominal prices) 84
Table 62: Malaysia Bath & shower products value
forecast, 2006-2011 (US$ m nominal prices) 84
Table 63: Malaysia Bath &
shower products volume, 2001-2006 (Units m) 86
Table 64: Malaysia Bath &
shower products volume forecast, 2006-2011 (Units m) 87
Table 65: Malaysia
Bath & shower products brand share, by value, 2005-2006 (%) 90
Table 66:
Malaysia Bath & shower products value, by brand 2005-2006 (MYR m nominal
prices) 90
Table 67: Malaysia Bath & shower products company share by
value, 2005-2006 (%) 92
Table 68: Malaysia Bath & shower products value,
by company, 2005-2006 (MYR m nominal prices) 92
Table 69: Malaysia Bath &
shower products distribution channels, by value, 2005-2006 (%) 93
Table
70: Malaysia Bath & shower products value, by distribution channel, 2005-2006
(MYR m nominal prices) 93
Table 71: Malaysia Bath & shower products
expenditure per capita, 2001-2006 (MYR, nominal prices) 95
Table 72:
Malaysia Bath & shower products forecast expenditure per capita, 2006-2011
(MYR, nominal prices) 95
Table 73: Malaysia Bath & shower products
expenditure per capita, 2001-2006 (US$ nominal prices) 96
Table 74:
Malaysia Bath & shower products forecast expenditure per capita, 2006-2011
(US$ nominal prices) 96
Table 75: Malaysia Bath & shower products
consumption per capita, 2001-2006 (Units) 97
Table 76: Malaysia Bath &
shower products forecast consumption per capita, 2006-2011 (Units) 97
Table 77: Global Personal Hygiene market value, 2006 98
Table 78: Global
Personal Hygiene market split (value terms (US$ m), 2006) -- Top 5 countries
101
Table 79: Global Personal Hygiene market volume, 2006 103
Table
80: Global Personal Hygiene market split (volume terms, 2006) -- Top 5
countries 106
Table 81: Leading players - Top 5 countries 108
Table
82: Malaysia Personal Hygiene new product launches (reports) and SKUs, by
company (Top 5 companies), 2006 109
Table 83: Malaysia Personal Hygiene
new product launches (reports), by flavor and fragrances (Top 10 flavors),
2006 110
Table 84: Malaysia Personal Hygiene new product launches
(reports), by Ingredients (Top 10 Ingredients), 2006 110
Table 85:
Malaysia Personal Hygiene new product launches (reports), by Package tags or
Claims (Top 10 claims), 2006 111
Table 86: Malaysia Personal Hygiene new
product launches (reports) - Recent 5 launches 112
Table 87: Malaysia Key
Facts 114
Table 88: Malaysia population, by age group, 2000-2005
(millions) 117
Table 89: Malaysia population forecast, by age group,
2005-2010 (millions) 118
Table 90: Malaysia population, by gender,
2000-2005 (millions) 118
Table 91: Malaysia population forecast, by
gender, 2005-2010 (millions) 119
Table 92: Malaysia real GDP, 2000-2005
(MYP bn, 2005 prices) 119
Table 93: Malaysia real GDP forecast, 2005-2010
(MYP bn, 2005 prices) 119
Table 94: Malaysia nominal GDP, 2000-2005 (MYP
bn, nominal prices) 120
Table 95: Malaysia real GDP, 2000-2005 (US$ bn,
2005 prices) 120
Table 96: Malaysia real GDP forecast, 2005-2010 (US$ bn,
2005 prices) 120
Table 97: Malaysia consumer price index, 2000-2005
(2000=100) 121
Table 98: Malaysia consumer price index, 2005-2010
(2000=100) 121
Table 99: Malaysia exchange rate, 2000-2005 121
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