Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
The Procter & Gamble
39
Colgate-Palmolive Company 41
Chapter 5 CATEGORY ANALYSIS - SOAP
43
Value Analysis, 2001-2006 43
Value Analysis, 2006-2011 44
Value
Analysis, US$ 2001-2006 46
Value Analysis, US$ 2006-2011 46
Volume
Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand
Share Analysis 52
Distribution Analysis 55
Expenditure & consumption
per capita 57
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 60
Value
Analysis, 2001-2006 60
Value Analysis, 2006-2011 62
Value Analysis,
US$ 2001-2006 64
Value Analysis, US$ 2006-2011 65
Volume Analysis,
2001-2006 67
Volume Analysis, 2006-2011 69
Company and Brand Share
Analysis 72
Distribution Analysis 75
Expenditure & consumption per
capita 77
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011 84
Value
Analysis, US$ 2001-2006 86
Value Analysis, US$ 2006-2011 86
Volume
Analysis, 2001-2006 88
Volume Analysis, 2006-2011 89
Company and Brand
Share Analysis 92
Distribution Analysis 95
Expenditure & consumption
per capita 97
Chapter 8 COUNTRY COMPARISON 100
Value 100
Volume
105
Market Share 110
Chapter 9 NEW PRODUCT DEVELOPMENT 111
Product
launches over time 111
Recent product launches 114
Chapter 10 MEXICO
SOCIOECONOMIC PROFILE 115
Country Overview 115
Key Facts 116
Political Overview 117
Mexico Economic Overview 118
Chapter 11 MEXICO
MACROECONOMIC PROFILE 119
Macroeconomic Indicators 119
Chapter 12
RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary research
126
Market modelling 127
Primary research 128
Data finalisation
128
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings
130
How to contact experts in your industry 130
LIST OF
FIGURES
Figure 1: Mexico Personal hygiene value & value forecast,
2001-2011 (MXN m, nominal prices) 22
Figure 2: Mexico Personal hygiene
category growth comparison, by value, 2001-2011 24
Figure 3: Mexico
Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure
4: Mexico Personal hygiene category growth comparison, by volume, 2001-2011
28
Figure 5: Mexico Personal hygiene company share, by value, 2005-2006
(%) 31
Figure 6: Mexico Personal hygiene distribution channels, by value,
2005-2006(%) 35
Figure 7: Mexico Soap value & value forecast, 2001-2011
(MXN m, nominal prices) 45
Figure 8: Mexico Soap category growth
comparison, by value, 2001-2011 47
Figure 9: Mexico Soap volume & volume
forecast, 2001-2011 (Units m) 50
Figure 10: Mexico Soap category growth
comparison, by volume, 2001-2011 51
Figure 11: Mexico Soap company share,
by value, 2005-2006 (%) 53
Figure 12: Mexico Soap distribution channels,
by value, 2005-2006(%) 56
Figure 13: Mexico Deodorants value & value
forecast, 2001-2011 (MXN m, nominal prices) 63
Figure 14: Mexico
Deodorants category growth comparison, by value, 2001-2011 66
Figure 15:
Mexico Deodorants volume & volume forecast, 2001-2011 (Units m) 70
Figure
16: Mexico Deodorants category growth comparison, by volume, 2001-2011 71
Figure 17: Mexico Deodorants company share, by value, 2005-2006 (%) 73
Figure 18: Mexico Deodorants distribution channels, by value, 2005-2006(%)
76
Figure 19: Mexico Bath & shower products value & value forecast,
2001-2011 (MXN m, nominal prices) 85
Figure 20: Mexico Bath & shower
products category growth comparison, by value, 2001-2011 87
Figure 21:
Mexico Bath & shower products volume & volume forecast, 2001-2011 (Units m)
90
Figure 22: Mexico Bath & shower products category growth comparison, by
volume, 2001-2011 91
Figure 23: Mexico Bath & shower products company
share, by value, 2005-2006 (%) 93
Figure 24: Mexico Bath & shower products
distribution channels, by value, 2005-2006(%) 96
Figure 25: Global
Personal Hygiene market split (value terms, 2006) -- Top 5 countries 101
Figure 26: Global Personal Hygiene market value, 2001 -- 2006 (Top 5
countries) 104
Figure 27: Global Personal Hygiene market split (volume
terms, 2006) -- Top 5 countries 106
Figure 28: Global Personal Hygiene
market volume, 2001 -- 2006 (Top 5 countries) 109
Figure 29: Map of Mexico
116
Figure 30: Annual data review process 126
LIST OF TABLES
Table 1: Personal Hygiene category definitions 8
Table 2: Personal Hygiene
distribution channels 9
Table 3: Mexico Personal hygiene value, 2001-2006
(MXN m, nominal prices) 20
Table 4: Mexico Personal hygiene value
forecast, 2006-2011 (MXN m, nominal prices) 21
Table 5: Mexico Personal
hygiene value, 2001-2006 (US$ m nominal prices) 23
Table 6: Mexico
Personal hygiene value forecast, 2006-2011 (US$ m nominal prices) 23
Table
7: Mexico Personal hygiene volume, 2001-2006 (Units m) 25
Table 8: Mexico
Personal hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Mexico
Personal hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Mexico
Personal hygiene value, by brand 2005-2006 (MXN m nominal prices) 30
Table
11: Mexico Personal hygiene company share by value, 2005-2006 (%) 32
Table
12: Mexico Personal hygiene value, by company, 2005-2006 (MXN m nominal
prices) 33
Table 13: Mexico Personal hygiene distribution channels, by
value, 2005-2006 (%) 34
Table 14: Mexico Personal hygiene value, by
distribution channel, 2005-2006 (MXN m nominal prices) 34
Table 15:
Mexico Personal hygiene expenditure per capita, 2001-2006 (MXN, nominal
prices) 36
Table 16: Mexico Personal hygiene forecast expenditure per
capita, 2006-2011 (MXN, nominal prices) 36
Table 17: Mexico Personal
hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 37
Table
18: Mexico Personal hygiene forecast expenditure per capita, 2006-2011 (US$
nominal prices) 37
Table 19: Mexico Personal hygiene consumption per
capita, 2001-2006 (Units) 38
Table 20: Mexico Personal hygiene forecast
consumption per capita, 2006-2011 (Units) 38
Table 21: The Procter &
Gamble Key Facts 39
Table 22: Colgate-Palmolive Company Key Facts 41
Table 23: Mexico Soap value, 2001-2006 (MXN m, nominal prices) 43
Table
24: Mexico Soap value forecast, 2006-2011 (MXN m, nominal prices) 44
Table
25: Mexico Soap value, 2001-2006 (US$ m nominal prices) 46
Table 26:
Mexico Soap value forecast, 2006-2011 (US$ m nominal prices) 46
Table 27:
Mexico Soap volume, 2001-2006 (Units m) 48
Table 28: Mexico Soap volume
forecast, 2006-2011 (Units m) 49
Table 29: Mexico Soap brand share, by
value, 2005-2006 (%) 52
Table 30: Mexico Soap value, by brand 2005-2006
(MXN m nominal prices) 52
Table 31: Mexico Soap company share by value,
2005-2006 (%) 54
Table 32: Mexico Soap value, by company, 2005-2006 (MXN m
nominal prices) 54
Table 33: Mexico Soap distribution channels, by value,
2005-2006 (%) 55
Table 34: Mexico Soap value, by distribution channel,
2005-2006 (MXN m nominal prices) 55
Table 35: Mexico Soap expenditure per
capita, 2001-2006 (MXN, nominal prices) 57
Table 36: Mexico Soap forecast
expenditure per capita, 2006-2011 (MXN, nominal prices) 57
Table 37:
Mexico Soap expenditure per capita, 2001-2006 (US$ nominal prices) 58
Table 38: Mexico Soap forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 58
Table 39: Mexico Soap consumption per capita, 2001-2006 (Units)
59
Table 40: Mexico Soap forecast consumption per capita, 2006-2011
(Units) 59
Table 41: Mexico Deodorants value, 2001-2006 (MXN m, nominal
prices) 61
Table 42: Mexico Deodorants value forecast, 2006-2011 (MXN m,
nominal prices) 62
Table 43: Mexico Deodorants value, 2001-2006 (US$ m
nominal prices) 64
Table 44: Mexico Deodorants value forecast, 2006-2011
(US$ m nominal prices) 65
Table 45: Mexico Deodorants volume, 2001-2006
(Units m) 68
Table 46: Mexico Deodorants volume forecast, 2006-2011 (Units
m) 69
Table 47: Mexico Deodorants brand share, by value, 2005-2006 (%)
72
Table 48: Mexico Deodorants value, by brand 2005-2006 (MXN m nominal
prices) 72
Table 49: Mexico Deodorants company share by value, 2005-2006
(%) 74
Table 50: Mexico Deodorants value, by company, 2005-2006 (MXN m
nominal prices) 74
Table 51: Mexico Deodorants distribution channels, by
value, 2005-2006 (%) 75
Table 52: Mexico Deodorants value, by distribution
channel, 2005-2006 (MXN m nominal prices) 75
Table 53: Mexico Deodorants
expenditure per capita, 2001-2006 (MXN, nominal prices) 77
Table 54:
Mexico Deodorants forecast expenditure per capita, 2006-2011 (MXN, nominal
prices) 78
Table 55: Mexico Deodorants expenditure per capita, 2001-2006
(US$ nominal prices) 79
Table 56: Mexico Deodorants forecast expenditure
per capita, 2006-2011 (US$ nominal prices) 80
Table 57: Mexico Deodorants
consumption per capita, 2001-2006 (Units) 81
Table 58: Mexico Deodorants
forecast consumption per capita, 2006-2011 (Units) 82
Table 59: Mexico
Bath & shower products value, 2001-2006 (MXN m, nominal prices) 83
Table
60: Mexico Bath & shower products value forecast, 2006-2011 (MXN m, nominal
prices) 84
Table 61: Mexico Bath & shower products value, 2001-2006 (US$ m
nominal prices) 86
Table 62: Mexico Bath & shower products value forecast,
2006-2011 (US$ m nominal prices) 86
Table 63: Mexico Bath & shower
products volume, 2001-2006 (Units m) 88
Table 64: Mexico Bath & shower
products volume forecast, 2006-2011 (Units m) 89
Table 65: Mexico Bath &
shower products brand share, by value, 2005-2006 (%) 92
Table 66: Mexico
Bath & shower products value, by brand 2005-2006 (MXN m nominal prices) 92
Table 67: Mexico Bath & shower products company share by value, 2005-2006 (%)
94
Table 68: Mexico Bath & shower products value, by company, 2005-2006
(MXN m nominal prices) 94
Table 69: Mexico Bath & shower products
distribution channels, by value, 2005-2006 (%) 95
Table 70: Mexico Bath &
shower products value, by distribution channel, 2005-2006 (MXN m nominal
prices) 95
Table 71: Mexico Bath & shower products expenditure per capita,
2001-2006 (MXN, nominal prices) 97
Table 72: Mexico Bath & shower
products forecast expenditure per capita, 2006-2011 (MXN, nominal prices)
97
Table 73: Mexico Bath & shower products expenditure per capita,
2001-2006 (US$ nominal prices) 98
Table 74: Mexico Bath & shower products
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 98
Table
75: Mexico Bath & shower products consumption per capita, 2001-2006 (Units)
99
Table 76: Mexico Bath & shower products forecast consumption per
capita, 2006-2011 (Units) 99
Table 77: Global Personal Hygiene market
value, 2006 100
Table 78: Global Personal Hygiene market split (value
terms (US$ m), 2006) -- Top 5 countries 103
Table 79: Global Personal
Hygiene market volume, 2006 105
Table 80: Global Personal Hygiene market
split (volume terms, 2006) -- Top 5 countries 108
Table 81: Leading
players - Top 5 countries 110
Table 82: Mexico Personal Hygiene new
product launches (reports) and SKUs, by company (Top 5 companies), 2006
111
Table 83: Mexico Personal Hygiene new product launches (reports), by
flavor and fragrances (Top 10 flavors), 2006 112
Table 84: Mexico Personal
Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients),
2006 112
Table 85: Mexico Personal Hygiene new product launches (reports),
by Package tags or Claims (Top 10 claims), 2006 113
Table 86: Mexico
Personal Hygiene new product launches (reports) - Recent 5 launches 114
Table 87: Mexico Key Facts 116
Table 88: Mexico population, by age group,
2000-2005 (millions) 119
Table 89: Mexico population forecast, by age
group, 2005-2010 (millions) 120
Table 90: Mexico population, by gender,
2000-2005 (millions) 120
Table 91: Mexico population forecast, by gender,
2005-2010 (millions) 121
Table 92: Mexico real GDP, 2000-2005 (MXN bn,
2005 prices) 121
Table 93: Mexico real GDP forecast, 2005-2010 (MXN bn,
2005 prices) 122
Table 94: Mexico nominal GDP, 2000-2005 (MXN bn, nominal
prices) 122
Table 95: Mexico real GDP, 2000-2005 (US$ bn, 2005 prices)
123
Table 96: Mexico real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
123
Table 97: Mexico consumer price index, 2000-2005 (2000=100) 124
Table 98: Mexico consumer price index, 2005-2010 (2000=100) 124
Table 99:
Mexico exchange rate, 2000-2005 124
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