Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value
Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis,
US$ 2001-2006 22
Value Analysis, US$ 2006-2011 22
Volume Analysis,
2001-2006 24
Volume Analysis, 2006-2011 25
Company and Brand Share
Analysis 28
Expenditure & consumption per capita 32
Chapter 4 LEADING
COMPANY PROFILES 35
Unilever 35
Chapter 5 CATEGORY ANALYSIS - SOAP
37
Value Analysis, 2001-2006 37
Value Analysis, 2006-2011 38
Value
Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 40
Volume
Analysis, 2001-2006 42
Volume Analysis, 2006-2011 43
Company and Brand
Share Analysis 46
Expenditure & consumption per capita 49
Chapter 6
CATEGORY ANALYSIS - DEODORANTS 52
Value Analysis, 2001-2006 52
Value
Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value
Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 59
Volume
Analysis, 2006-2011 61
Company and Brand Share Analysis 64
Expenditure
& consumption per capita 67
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER
PRODUCTS 73
Value Analysis, 2001-2006 73
Value Analysis, 2006-2011
74
Value Analysis, US$ 2001-2006 76
Value Analysis, US$ 2006-2011
76
Volume Analysis, 2001-2006 78
Volume Analysis, 2006-2011 79
Company and Brand Share Analysis 82
Expenditure & consumption per capita
85
Chapter 8 COUNTRY COMPARISON 88
Value 88
Volume 93
Market
Share 98
Chapter 9 NEW PRODUCT DEVELOPMENT 99
Product launches over
time 99
Recent product launches 101
Chapter 10 MOROCCO SOCIOECONOMIC
PROFILE 102
Country Overview 102
Key Facts 103
Political Overview
105
Morocco Economic Overview 106
Chapter 11 MOROCCO MACROECONOMIC
PROFILE 107
Macroeconomic Indicators 107
Chapter 12 RESEARCH
METHODOLOGY 112
Methodology overview 112
Secondary research 113
Market modelling 114
Primary research 115
Data finalisation 115
Ongoing research 116
Chapter 13 APPENDIX 117
Future readings 117
How to contact experts in your industry 117
LIST OF FIGURES
Figure 1: Morocco Personal hygiene value & value forecast, 2001-2011 (MAD m,
nominal prices) 21
Figure 2: Morocco Personal hygiene category growth
comparison, by value, 2001-2011 23
Figure 3: Morocco Personal hygiene
volume & volume forecast, 2001-2011 (Units m) 26
Figure 4: Morocco
Personal hygiene category growth comparison, by volume, 2001-2011 27
Figure 5: Morocco Personal hygiene company share, by value, 2005-2006 (%)
30
Figure 6: Morocco Soap value & value forecast, 2001-2011 (MAD m,
nominal prices) 39
Figure 7: Morocco Soap category growth comparison, by
value, 2001-2011 41
Figure 8: Morocco Soap volume & volume forecast,
2001-2011 (Units m) 44
Figure 9: Morocco Soap category growth comparison,
by volume, 2001-2011 45
Figure 10: Morocco Soap company share, by value,
2005-2006 (%) 47
Figure 11: Morocco Deodorants value & value forecast,
2001-2011 (MAD m, nominal prices) 55
Figure 12: Morocco Deodorants
category growth comparison, by value, 2001-2011 58
Figure 13: Morocco
Deodorants volume & volume forecast, 2001-2011 (Units m) 62
Figure 14:
Morocco Deodorants category growth comparison, by volume, 2001-2011 63
Figure 15: Morocco Deodorants company share, by value, 2005-2006 (%) 65
Figure 16: Morocco Bath & shower products value & value forecast, 2001-2011
(MAD m, nominal prices) 75
Figure 17: Morocco Bath & shower products
category growth comparison, by value, 2001-2011 77
Figure 18: Morocco Bath
& shower products volume & volume forecast, 2001-2011 (Units m) 80
Figure
19: Morocco Bath & shower products category growth comparison, by volume,
2001-2011 81
Figure 20: Morocco Bath & shower products company share, by
value, 2005-2006 (%) 83
Figure 21: Global Personal Hygiene market split
(value terms, 2006) -- Top 5 countries 89
Figure 22: Global Personal
Hygiene market value, 2001 -- 2006 (Top 5 countries) 92
Figure 23: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 94
Figure 24: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5
countries) 97
Figure 25: Map of Morocco 104
Figure 26: Annual data
review process 113
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: Morocco Personal Hygiene value, 2001-2006 (MAD m, nominal
prices) 19
Table 4: Morocco Personal Hygiene value forecast, 2006-2011
(MAD m, nominal prices) 20
Table 5: Morocco Personal Hygiene value,
2001-2006 (US$ m nominal prices) 22
Table 6: Morocco Personal Hygiene
value forecast, 2006-2011 (US$ m nominal prices) 22
Table 7: Morocco
Personal Hygiene volume, 2001-2006 (Units m) 24
Table 8: Morocco Personal
Hygiene volume forecast, 2006-2011 (Units m) 25
Table 9: Morocco Personal
Hygiene brand share, by value, 2005-2006 (%) 28
Table 10: Morocco Personal
Hygiene value, by brand 2005-2006 (MAD m nominal prices) 29
Table 11:
Morocco Personal Hygiene company share by value, 2005-2006 (%) 31
Table
12: Morocco Personal Hygiene value, by company, 2005-2006 (MAD m nominal
prices) 31
Table 13: Morocco Personal Hygiene expenditure per capita,
2001-2006 (MAD, nominal prices) 32
Table 14: Morocco Personal Hygiene
forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 32
Table
15: Morocco Personal Hygiene expenditure per capita, 2001-2006 (US$ nominal
prices) 33
Table 16: Morocco Personal Hygiene forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 33
Table 17: Morocco Personal
Hygiene consumption per capita, 2001-2006 (Units) 34
Table 18: Morocco
Personal Hygiene forecast consumption per capita, 2006-2011 (Units) 34
Table 19: Unilever Key Facts 35
Table 20: Morocco Soap value, 2001-2006
(MAD m, nominal prices) 37
Table 21: Morocco Soap value forecast,
2006-2011 (MAD m, nominal prices) 38
Table 22: Morocco Soap value,
2001-2006 (US$ m nominal prices) 40
Table 23: Morocco Soap value forecast,
2006-2011 (US$ m nominal prices) 40
Table 24: Morocco Soap volume,
2001-2006 (Units m) 42
Table 25: Morocco Soap volume forecast, 2006-2011
(Units m) 43
Table 26: Morocco Soap brand share, by value, 2005-2006 (%)
46
Table 27: Morocco Soap value, by brand 2005-2006 (MAD m nominal prices)
46
Table 28: Morocco Soap company share by value, 2005-2006 (%) 48
Table 29: Morocco Soap value, by company, 2005-2006 (MAD m nominal prices)
48
Table 30: Morocco Soap expenditure per capita, 2001-2006 (MAD, nominal
prices) 49
Table 31: Morocco Soap forecast expenditure per capita,
2006-2011 (MAD, nominal prices) 49
Table 32: Morocco Soap expenditure per
capita, 2001-2006 (US$ nominal prices) 50
Table 33: Morocco Soap forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 50
Table 34:
Morocco Soap consumption per capita, 2001-2006 (Units) 51
Table 35:
Morocco Soap forecast consumption per capita, 2006-2011 (Units) 51
Table
36: Morocco Deodorants value, 2001-2006 (MAD m, nominal prices) 53
Table
37: Morocco Deodorants value forecast, 2006-2011 (MAD m, nominal prices)
54
Table 38: Morocco Deodorants value, 2001-2006 (US$ m nominal prices)
56
Table 39: Morocco Deodorants value forecast, 2006-2011 (US$ m nominal
prices) 57
Table 40: Morocco Deodorants volume, 2001-2006 (Units m) 60
Table 41: Morocco Deodorants volume forecast, 2006-2011 (Units m) 61
Table
42: Morocco Deodorants brand share, by value, 2005-2006 (%) 64
Table 43:
Morocco Deodorants value, by brand 2005-2006 (MAD m nominal prices) 64
Table 44: Morocco Deodorants company share by value, 2005-2006 (%) 66
Table 45: Morocco Deodorants value, by company, 2005-2006 (MAD m nominal
prices) 66
Table 46: Morocco Deodorants expenditure per capita, 2001-2006
(MAD, nominal prices) 67
Table 47: Morocco Deodorants forecast expenditure
per capita, 2006-2011 (MAD, nominal prices) 68
Table 48: Morocco
Deodorants expenditure per capita, 2001-2006 (US$ nominal prices) 69
Table
49: Morocco Deodorants forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 70
Table 50: Morocco Deodorants consumption per capita, 2001-2006
(Units) 71
Table 51: Morocco Deodorants forecast consumption per capita,
2006-2011 (Units) 72
Table 52: Morocco Bath & shower products value,
2001-2006 (MAD m, nominal prices) 73
Table 53: Morocco Bath & shower
products value forecast, 2006-2011 (MAD m, nominal prices) 74
Table 54:
Morocco Bath & shower products value, 2001-2006 (US$ m nominal prices) 76
Table 55: Morocco Bath & shower products value forecast, 2006-2011 (US$ m
nominal prices) 76
Table 56: Morocco Bath & shower products volume,
2001-2006 (Units m) 78
Table 57: Morocco Bath & shower products volume
forecast, 2006-2011 (Units m) 79
Table 58: Morocco Bath & shower products
brand share, by value, 2005-2006 (%) 82
Table 59: Morocco Bath & shower
products value, by brand 2005-2006 (MAD m nominal prices) 82
Table 60:
Morocco Bath & shower products company share by value, 2005-2006 (%) 84
Table 61: Morocco Bath & shower products value, by company, 2005-2006 (MAD m
nominal prices) 84
Table 62: Morocco Bath & shower products expenditure
per capita, 2001-2006 (MAD, nominal prices) 85
Table 63: Morocco Bath &
shower products forecast expenditure per capita, 2006-2011 (MAD, nominal
prices) 85
Table 64: Morocco Bath & shower products expenditure per
capita, 2001-2006 (US$ nominal prices) 86
Table 65: Morocco Bath & shower
products forecast expenditure per capita, 2006-2011 (US$ nominal prices)
86
Table 66: Morocco Bath & shower products consumption per capita,
2001-2006 (Units) 87
Table 67: Morocco Bath & shower products forecast
consumption per capita, 2006-2011 (Units) 87
Table 68: Global Personal
Hygiene market value, 2006 88
Table 69: Global Personal Hygiene market
split (value terms (US$ m), 2006) -- Top 5 countries 91
Table 70: Global
Personal Hygiene market volume, 2006 93
Table 71: Global Personal Hygiene
market split (volume terms, 2006) -- Top 5 countries 96
Table 72: Leading
players - Top 5 countries 98
Table 73: Morocco Personal Hygiene new
product launches (reports) and SKUs, by company (Top 5 companies), 2006 99
Table 74: Morocco Personal Hygiene new product launches (reports), by flavor
and fragrances (Top 10 flavors), 2006 99
Table 75: Morocco Personal
Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients),
2006 100
Table 76: Morocco Personal Hygiene new product launches
(reports), by Package tags or Claims (Top 10 claims), 2006 100
Table 77:
Morocco Personal Hygiene new product launches (reports) - Recent 5 launches
101
Table 78: Morocco Key Facts 103
Table 79: Morocco population, by
age group, 2000-2005 (millions) 107
Table 80: Morocco population forecast,
by age group, 2005-2010 (millions) 108
Table 81: Morocco population, by
gender, 2000-2005 (millions) 108
Table 82: Morocco population forecast, by
gender, 2005-2010 (millions) 109
Table 83: Morocco real GDP, 2000-2005
(MAD bn, 2005 prices) 109
Table 84: Morocco real GDP forecast, 2005-2010
(MAD bn, 2005 prices) 109
Table 85: Morocco nominal GDP, 2000-2005 (MAD
bn, nominal prices) 110
Table 86: Morocco real GDP, 2000-2005 (US$ bn,
2005 prices) 110
Table 87: Morocco real GDP forecast, 2005-2010 (US$ bn,
2005 prices) 110
Table 88: Morocco consumer price index, 2000-2005
(2000=100) 111
Table 89: Morocco consumer price index, 2005-2010
(2000=100) 111
Table 90: Morocco exchange rate, 2000-2005 111
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