Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Personal Hygiene in the Netherlands. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011.
Scope
Contains information on 3 categories: Soap, Deodorants and Bath & shower
products Provides market value, volume, expenditure and consumption data by
market, segment and subsegment Includes company and brand share data by
categories
Highlights
The market for Personal Hygiene in the Netherlands increased between
2001-2006, growing at an average annual rate of 1.6%. The leading company in
the market in 2006 was Unilever. The second-largest player was Sara Lee
Corporation with Beiersdorf AG in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Personal Hygiene markets
Understand consumers' consumption and expenditure patterns Understand the
future direction of the market with reliable historical data and full five
year forecasting.
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