Table of Contents
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Personal Hygiene
2
Market Value 2
Market Value Forecast 2
Market Volume 2
Market Volume Forecast 2
Market Segmentation 2
Market Share 2
Summary category level - Soap 3
Market Value 3
Market Value Forecast
3
Market Volume 3
Market Volume Forecast 3
Market Segmentation
3
Market Share 3
Summary category level - Deodorants 4
Market
Value 4
Market Value Forecast 4
Market Volume 4
Market Volume
Forecast 4
Market Segmentation 4
Market Share 4
Summary category
level - Bath & Shower Products 5
Market Value 5
Market Value Forecast
5
Market Volume 5
Market Volume Forecast 5
Market Segmentation
5
Market Share 5
Chapter 2 INTRODUCTION 6
What is this report
about? 6
How to use this report 6
Market Definition 7
TABLE OF
CONTENTS 10
LIST OF FIGURES 11
LIST OF TABLES 12
Chapter 3 MARKET
OVERVIEW 13
Value Analysis, 2001-2006 13
Value Analysis, 2006-2011
14
Value Analysis, US$ 2001-2006 16
Value Analysis, US$ 2006-2011
16
Volume Analysis, 2001-2006 18
Volume Analysis, 2006-2011 19
Company and Brand Share Analysis 22
Distribution Analysis 26
Expenditure & consumption per capita 28
Chapter 4 LEADING COMPANY PROFILES
31
Unilever 31
Sara Lee Corporation. 33
Chapter 5 CATEGORY
ANALYSIS - SOAP 36
Value Analysis, 2001-2006 36
Value Analysis,
2006-2011 37
Value Analysis, US$ 2001-2006 39
Value Analysis, US$
2006-2011 39
Volume Analysis, 2001-2006 41
Volume Analysis, 2006-2011
42
Company and Brand Share Analysis 45
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 6 CATEGORY ANALYSIS -
DEODORANTS 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011
55
Value Analysis, US$ 2001-2006 58
Value Analysis, US$ 2006-2011
59
Volume Analysis, 2001-2006 61
Volume Analysis, 2006-2011 63
Company and Brand Share Analysis 66
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 7 CATEGORY ANALYSIS - BATH
& SHOWER PRODUCTS 77
Value Analysis, 2001-2006 77
Value Analysis,
2006-2011 78
Value Analysis, US$ 2001-2006 80
Value Analysis, US$
2006-2011 80
Volume Analysis, 2001-2006 82
Volume Analysis, 2006-2011
83
Company and Brand Share Analysis 86
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 8 COUNTRY COMPARISON
94
Value 94
Volume 99
Market Share 104
Chapter 9 NEW PRODUCT
DEVELOPMENT 105
Product launches over time 105
Recent product launches
108
Chapter 10 NETHERLANDS SOCIOECONOMIC PROFILE 109
Country Overview
109
Key Facts 110
Political Overview 111
Netherlands Economic
Overview 112
Chapter 11 NETHERLANDS MACROECONOMIC PROFILE 113
Macroeconomic Indicators 113
Chapter 12 RESEARCH METHODOLOGY 119
Methodology overview 119
Secondary research 120
Market modelling
121
Creating an initial data model 121
Revising the initial data model
121
Creating a final estimate 121
Creating demographic value splits
122
Primary research 122
Data finalisation 122
Ongoing research
123
Chapter 13 APPENDIX 124
Future readings 124
How to contact
experts in your industry 124
List of Tables
Table 1: Personal
Hygiene category definitions 8
Table 2: Personal Hygiene distribution
channels 9
Table 3: Netherlands Personal hygiene value, 2001-2006 (EUR m,
nominal prices) 13
Table 4: Netherlands Personal hygiene value forecast,
2006-2011 (EUR m, nominal prices) 14
Table 5: Netherlands Personal hygiene
value, 2001-2006 (US$ m nominal prices) 16
Table 6: Netherlands Personal
hygiene value forecast, 2006-2011 (US$ m nominal prices) 16
Table 7:
Netherlands Personal hygiene volume, 2001-2006 (Units m) 18
Table 8:
Netherlands Personal hygiene volume forecast, 2006-2011 (Units m) 19
Table
9: Netherlands Personal hygiene brand share, by value, 2005-2006 (%) 22
Table 10: Netherlands Personal hygiene value, by brand 2005-2006 (EUR m
nominal prices) 23
Table 11: Netherlands Personal hygiene company share by
value, 2005-2006 (%) 25
Table 12: Netherlands Personal hygiene value, by
company, 2005-2006 (EUR m nominal prices) 25
Table 13: Netherlands
Personal hygiene distribution channels, by value, 2005-2006 (%) 26
Table
14: Netherlands Personal hygiene value, by distribution channel, 2005-2006
(EUR m nominal prices) 26
Table 15: Netherlands Personal hygiene
expenditure per capita, 2001-2006 (EUR, nominal prices) 28
Table 16:
Netherlands Personal hygiene forecast expenditure per capita, 2006-2011 (EUR,
nominal prices) 28
Table 17: Netherlands Personal hygiene expenditure per
capita, 2001-2006 (US$ nominal prices) 29
Table 18: Netherlands Personal
hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 29
Table 19: Netherlands Personal hygiene consumption per capita, 2001-2006
(Units) 30
Table 20: Netherlands Personal hygiene forecast consumption per
capita, 2006-2011 (Units) 30
Table 21: Unilever Key Facts 31
Table 22:
Sara Lee Corporation Key Facts 33
Table 23: Netherlands Soap value,
2001-2006 (EUR m, nominal prices) 36
Table 24: Netherlands Soap value
forecast, 2006-2011 (EUR m, nominal prices) 37
Table 25: Netherlands Soap
value, 2001-2006 (US$ m nominal prices) 39
Table 26: Netherlands Soap
value forecast, 2006-2011 (US$ m nominal prices) 39
Table 27: Netherlands
Soap volume, 2001-2006 (Units m) 41
Table 28: Netherlands Soap volume
forecast, 2006-2011 (Units m) 42
Table 29: Netherlands Soap brand share,
by value, 2005-2006 (%) 45
Table 30: Netherlands Soap value, by brand
2005-2006 (EUR m nominal prices) 45
Table 31: Netherlands Soap company
share by value, 2005-2006 (%) 47
Table 32: Netherlands Soap value, by
company, 2005-2006 (EUR m nominal prices) 47
Table 33: Netherlands Soap
distribution channels, by value, 2005-2006 (%) 48
Table 34: Netherlands
Soap value, by distribution channel, 2005-2006 (EUR m nominal prices) 48
Table 35: Netherlands Soap expenditure per capita, 2001-2006 (EUR, nominal
prices) 50
Table 36: Netherlands Soap forecast expenditure per capita,
2006-2011 (EUR, nominal prices) 50
Table 37: Netherlands Soap expenditure
per capita, 2001-2006 (US$ nominal prices) 51
Table 38: Netherlands Soap
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 51
Table
39: Netherlands Soap consumption per capita, 2001-2006 (Units) 52
Table
40: Netherlands Soap forecast consumption per capita, 2006-2011 (Units) 52
Table 41: Netherlands Deodorants value, 2001-2006 (EUR m, nominal prices)
54
Table 42: Netherlands Deodorants value forecast, 2006-2011 (EUR m,
nominal prices) 56
Table 43: Netherlands Deodorants value, 2001-2006 (US$
m nominal prices) 58
Table 44: Netherlands Deodorants value forecast,
2006-2011 (US$ m nominal prices) 59
Table 45: Netherlands Deodorants
volume, 2001-2006 (Units m) 62
Table 46: Netherlands Deodorants volume
forecast, 2006-2011 (Units m) 63
Table 47: Netherlands Deodorants brand
share, by value, 2005-2006 (%) 66
Table 48: Netherlands Deodorants value,
by brand 2005-2006 (EUR m nominal prices) 66
Table 49: Netherlands
Deodorants company share by value, 2005-2006 (%) 68
Table 50: Netherlands
Deodorants value, by company, 2005-2006 (EUR m nominal prices) 68
Table
51: Netherlands Deodorants distribution channels, by value, 2005-2006 (%)
69
Table 52: Netherlands Deodorants value, by distribution channel,
2005-2006 (EUR m nominal prices) 69
Table 53: Netherlands Deodorants
expenditure per capita, 2001-2006 (EUR, nominal prices) 71
Table 54:
Netherlands Deodorants forecast expenditure per capita, 2006-2011 (EUR,
nominal prices) 72
Table 55: Netherlands Deodorants expenditure per
capita, 2001-2006 (US$ nominal prices) 73
Table 56: Netherlands Deodorants
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 74
Table
57: Netherlands Deodorants consumption per capita, 2001-2006 (Units) 75
Table 58: Netherlands Deodorants forecast consumption per capita, 2006-2011
(Units) 76
Table 59: Netherlands Bath & shower products value, 2001-2006
(EUR m, nominal prices) 77
Table 60: Netherlands Bath & shower products
value forecast, 2006-2011 (EUR m, nominal prices) 78
Table 61: Netherlands
Bath & shower products value, 2001-2006 (US$ m nominal prices) 80
Table
62: Netherlands Bath & shower products value forecast, 2006-2011 (US$ m
nominal prices) 80
Table 63: Netherlands Bath & shower products volume,
2001-2006 (Units m) 82
Table 64: Netherlands Bath & shower products volume
forecast, 2006-2011 (Units m) 83
Table 65: Netherlands Bath & shower
products brand share, by value, 2005-2006 (%) 86
Table 66: Netherlands
Bath & shower products value, by brand 2005-2006 (EUR m nominal prices) 86
Table 67: Netherlands Bath & shower products company share by value, 2005-2006
(%) 88
Table 68: Netherlands Bath & shower products value, by company,
2005-2006 (EUR m nominal prices) 88
Table 69: Netherlands Bath & shower
products distribution channels, by value, 2005-2006 (%) 89
Table 70:
Netherlands Bath & shower products value, by distribution channel, 2005-2006
(EUR m nominal prices) 89
Table 71: Netherlands Bath & shower products
expenditure per capita, 2001-2006 (EUR, nominal prices) 91
Table 72:
Netherlands Bath & shower products forecast expenditure per capita, 2006-2011
(EUR, nominal prices) 91
Table 73: Netherlands Bath & shower products
expenditure per capita, 2001-2006 (US$ nominal prices) 92
Table 74:
Netherlands Bath & shower products forecast expenditure per capita, 2006-2011
(US$ nominal prices) 92
Table 75: Netherlands Bath & shower products
consumption per capita, 2001-2006 (Units) 93
Table 76: Netherlands Bath &
shower products forecast consumption per capita, 2006-2011 (Units) 93
Table 77: Global Personal Hygiene market value, 2006 94
Table 78: Global
Personal Hygiene market split (value terms (US$ m), 2006) - Top 5 countries
97
Table 79: Global Personal Hygiene market volume, 2006 99
Table 80:
Global Personal Hygiene market split (volume terms, 2006) - Top 5 countries
102
Table 81: Leading players - Top 5 countries 104
Table 82:
Netherlands Personal Hygiene new product launches (reports) and SKUs, by
company (Top 5 companies), 2006 105
Table 83: Netherlands Personal Hygiene
new product launches (reports), by flavor and fragrances (Top 10 flavors),
2006 106
Table 84: Netherlands Personal Hygiene new product launches
(reports), by Ingredients (Top 10 Ingredients), 2006 106
Table 85:
Netherlands Personal Hygiene new product launches (reports), by Package tags
or Claims (Top 10 claims), 2006 107
Table 86: Netherlands Personal Hygiene
new product launches (reports) - Recent 5 launches 108
Table 87:
Netherlands Key Facts 110
Table 88: Netherlands population, by age group,
2000-2005 (millions) 113
Table 89: Netherlands population forecast, by age
group, 2005-2010 (millions) 114
Table 90: Netherlands population, by
gender, 2000-2005 (millions) 114
Table 91: Netherlands population
forecast, by gender, 2005-2010 (millions) 115
Table 92: Netherlands real
GDP, 2000-2005 (EUR bn, 2005 prices) 115
Table 93: Netherlands real GDP
forecast, 2005-2010 (EUR bn, 2005 prices) 116
Table 94: Netherlands
nominal GDP, 2000-2005 (EUR bn, nominal prices) 116
Table 95: Netherlands
real GDP, 2000-2005 (US$ bn, 2005 prices) 117
Table 96: Netherlands real
GDP forecast, 2005-2010 (US$ bn, 2005 prices 117
Table 97: Netherlands
consumer price index, 2000-2005 (2000=100) 118
Table 98: Netherlands
consumer price index, 2005-2010 (2000=100) 118
Table 99: Netherlands
exchange rate, 2000-2005 118
List of Figures
Figure 1: Netherlands
Personal hygiene value & value forecast, 2001-2011 (EUR m, nominal prices)
15
Figure 2: Netherlands Personal hygiene category growth comparison, by
value, 2001-2011 17
Figure 3: Netherlands Personal hygiene volume & volume
forecast, 2001-2011 (Units m) 20
Figure 4: Netherlands Personal hygiene
category growth comparison, by volume, 2001-2011 21
Figure 5: Netherlands
Personal hygiene company share, by value, 2005-2006 (%) 24
Figure 6:
Netherlands Personal hygiene distribution channels, by value, 2005-2006(%)
27
Figure 7: Netherlands Soap value & value forecast, 2001-2011 (EUR m,
nominal prices) 38
Figure 8: Netherlands Soap category growth comparison,
by value, 2001-2011 40
Figure 9: Netherlands Soap volume & volume
forecast, 2001-2011 (Units m) 43
Figure 10: Netherlands Soap category
growth comparison, by volume, 2001-2011 44
Figure 11: Netherlands Soap
company share, by value, 2005-2006 (%) 46
Figure 12: Netherlands Soap
distribution channels, by value, 2005-2006(%) 49
Figure 13: Netherlands
Deodorants value & value forecast, 2001-2011 (EUR m, nominal prices) 57
Figure 14: Netherlands Deodorants category growth comparison, by value,
2001-2011 60
Figure 15: Netherlands Deodorants volume & volume forecast,
2001-2011 (Units m) 64
Figure 16: Netherlands Deodorants category growth
comparison, by volume, 2001-2011 65
Figure 17: Netherlands Deodorants
company share, by value, 2005-2006 (%) 67
Figure 18: Netherlands
Deodorants distribution channels, by value, 2005-2006(%) 70
Figure 19:
Netherlands Bath & shower products value & value forecast, 2001-2011 (EUR m,
nominal prices) 79
Figure 20: Netherlands Bath & shower products category
growth comparison, by value, 2001-2011 81
Figure 21: Netherlands Bath &
shower products volume & volume forecast, 2001-2011 (Units m) 84
Figure
22: Netherlands Bath & shower products category growth comparison, by volume,
2001-2011 85
Figure 23: Netherlands Bath & shower products company share,
by value, 2005-2006 (%) 87
Figure 24: Netherlands Bath & shower products
distribution channels, by value, 2005-2006(%) 90
Figure 25: Global
Personal Hygiene market split (value terms, 2006) - Top 5 countries 95
Figure 26: Global Personal Hygiene market value, 2001 - 2006 (Top 5 countries)
98
Figure 27: Global Personal Hygiene market split (volume terms, 2006) -
Top 5 countries 100
Figure 28: Global Personal Hygiene market volume, 2001
- 2006 (Top 5 countries) 103
Figure 29: Map of Netherlands 110
Figure
30: Annual data review process 119
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