Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 32
Expenditure & consumption per
capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Unilever 37
The
Procter & Gamble 39
Chapter 5 CATEGORY ANALYSIS - SOAP 41
Value
Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis,
US$ 2001-2006 44
Value Analysis, US$ 2006-2011 44
Volume Analysis,
2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share
Analysis 50
Distribution Analysis 53
Expenditure & consumption per
capita 55
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 58
Value Analysis,
2001-2006 58
Value Analysis, 2006-2011 60
Value Analysis, US$
2001-2006 62
Value Analysis, US$ 2006-2011 63
Volume Analysis,
2001-2006 65
Volume Analysis, 2006-2011 67
Company and Brand Share
Analysis 70
Distribution Analysis 73
Expenditure & consumption per
capita 75
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value
Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 84
Volume
Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand
Share Analysis 90
Distribution Analysis 92
Expenditure & consumption
per capita 94
Chapter 8 COUNTRY COMPARISON 97
Value 97
Volume
102
Market Share 107
Chapter 9 NEW PRODUCT DEVELOPMENT 108
Product
launches over time 108
Recent product launches 111
Chapter 10 NEW
ZEALAND SOCIOECONOMIC PROFILE 112
Country Overview 112
Key Facts
113
Political Overview 115
New Zealand Economic Overview 116
Chapter 11 NEW ZEALAND MACROECONOMIC PROFILE 117
Macroeconomic Indicators
117
Chapter 12 RESEARCH METHODOLOGY 122
Methodology overview 122
Secondary research 123
Market modelling 124
Primary research 125
Data finalisation 125
Ongoing research 126
Chapter 13 APPENDIX 127
Future readings 127
How to contact experts in your industry 127
LIST OF FIGURES
Figure 1: New Zealand Personal hygiene value & value
forecast, 2001-2011 (NZD m, nominal prices) 22
Figure 2: New Zealand
Personal hygiene category growth comparison, by value, 2001-2011 24
Figure
3: New Zealand Personal hygiene volume & volume forecast, 2001-2011 (Units m)
27
Figure 4: New Zealand Personal hygiene category growth comparison, by
volume, 2001-2011 28
Figure 5: New Zealand Personal hygiene company share,
by value, 2005-2006 (%) 30
Figure 6: New Zealand Personal hygiene
distribution channels, by value, 2005-2006(%) 33
Figure 7: New Zealand
Soap value & value forecast, 2001-2011 (NZD m, nominal prices) 43
Figure
8: New Zealand Soap category growth comparison, by value, 2001-2011 45
Figure 9: New Zealand Soap volume & volume forecast, 2001-2011 (Units m)
48
Figure 10: New Zealand Soap category growth comparison, by volume,
2001-2011 49
Figure 11: New Zealand Soap company share, by value,
2005-2006 (%) 51
Figure 12: New Zealand Soap distribution channels, by
value, 2005-2006(%) 54
Figure 13: New Zealand Deodorants value & value
forecast, 2001-2011 (NZD m, nominal prices) 61
Figure 14: New Zealand
Deodorants category growth comparison, by value, 2001-2011 64
Figure 15:
New Zealand Deodorants volume & volume forecast, 2001-2011 (Units m) 68
Figure 16: New Zealand Deodorants category growth comparison, by volume,
2001-2011 69
Figure 17: New Zealand Deodorants company share, by value,
2005-2006 (%) 71
Figure 18: New Zealand Deodorants distribution channels,
by value, 2005-2006(%) 74
Figure 19: New Zealand Bath & shower products
value & value forecast, 2001-2011 (NZD m, nominal prices) 83
Figure 20:
New Zealand Bath & shower products category growth comparison, by value,
2001-2011 85
Figure 21: New Zealand Bath & shower products volume &
volume forecast, 2001-2011 (Units m) 88
Figure 22: New Zealand Bath &
shower products category growth comparison, by volume, 2001-2011 89
Figure 23: New Zealand Bath & shower products distribution channels, by value,
2005-2006(%) 93
Figure 24: Global Personal Hygiene market split (value
terms, 2006) -- Top 5 countries 98
Figure 25: Global Personal Hygiene
market value, 2001 -- 2006 (Top 5 countries) 101
Figure 26: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 103
Figure 27: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5
countries) 106
Figure 28: Map of New Zealand 114
Figure 29: Annual
data review process 123
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: New Zealand Personal Hygiene value, 2001-2006 (NZD m, nominal
prices) 20
Table 4: New Zealand Personal Hygiene value forecast, 2006-2011
(NZD m, nominal prices) 21
Table 5: New Zealand Personal Hygiene value,
2001-2006 (US$ m nominal prices) 23
Table 6: New Zealand Personal Hygiene
value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: New Zealand
Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: New Zealand
Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: New
Zealand Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table 10:
New Zealand Personal Hygiene value, by brand 2005-2006 (NZD m nominal prices)
29
Table 11: New Zealand Personal Hygiene company share by value,
2005-2006 (%) 31
Table 12: New Zealand Personal Hygiene value, by company,
2005-2006 (NZD m nominal prices) 31
Table 13: New Zealand Personal Hygiene
distribution channels, by value, 2005-2006 (%) 32
Table 14: New Zealand
Personal Hygiene value, by distribution channel, 2005-2006 (NZD m nominal
prices) 32
Table 15: New Zealand Personal Hygiene expenditure per capita,
2001-2006 (NZD, nominal prices) 34
Table 16: New Zealand Personal Hygiene
forecast expenditure per capita, 2006-2011 (NZD, nominal prices) 34
Table
17: New Zealand Personal Hygiene expenditure per capita, 2001-2006 (US$
nominal prices) 35
Table 18: New Zealand Personal Hygiene forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 35
Table 19: New
Zealand Personal Hygiene consumption per capita, 2001-2006 (Units) 36
Table 20: New Zealand Personal Hygiene forecast consumption per capita,
2006-2011 (Units) 36
Table 21: Unilever Key Facts 37
Table 22: The
Procter & Gamble Key Facts 39
Table 23: New Zealand Soap value, 2001-2006
(NZD m, nominal prices) 41
Table 24: New Zealand Soap value forecast,
2006-2011 (NZD m, nominal prices) 42
Table 25: New Zealand Soap value,
2001-2006 (US$ m nominal prices) 44
Table 26: New Zealand Soap value
forecast, 2006-2011 (US$ m nominal prices) 44
Table 27: New Zealand Soap
volume, 2001-2006 (Units m) 46
Table 28: New Zealand Soap volume forecast,
2006-2011 (Units m) 47
Table 29: New Zealand Soap brand share, by value,
2005-2006 (%) 50
Table 30: New Zealand Soap value, by brand 2005-2006 (NZD
m nominal prices) 50
Table 31: New Zealand Soap company share by value,
2005-2006 (%) 52
Table 32: New Zealand Soap value, by company, 2005-2006
(NZD m nominal prices) 52
Table 33: New Zealand Soap distribution
channels, by value, 2005-2006 (%) 53
Table 34: New Zealand Soap value, by
distribution channel, 2005-2006 (NZD m nominal prices) 53
Table 35: New
Zealand Soap expenditure per capita, 2001-2006 (NZD, nominal prices) 55
Table 36: New Zealand Soap forecast expenditure per capita, 2006-2011 (NZD,
nominal prices) 55
Table 37: New Zealand Soap expenditure per capita,
2001-2006 (US$ nominal prices) 56
Table 38: New Zealand Soap forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 56
Table 39: New
Zealand Soap consumption per capita, 2001-2006 (Units) 57
Table 40: New
Zealand Soap forecast consumption per capita, 2006-2011 (Units) 57
Table
41: New Zealand Deodorants value, 2001-2006 (NZD m, nominal prices) 59
Table 42: New Zealand Deodorants value forecast, 2006-2011 (NZD m, nominal
prices) 60
Table 43: New Zealand Deodorants value, 2001-2006 (US$ m
nominal prices) 62
Table 44: New Zealand Deodorants value forecast,
2006-2011 (US$ m nominal prices) 63
Table 45: New Zealand Deodorants
volume, 2001-2006 (Units m) 66
Table 46: New Zealand Deodorants volume
forecast, 2006-2011 (Units m) 67
Table 47: New Zealand Deodorants brand
share, by value, 2005-2006 (%) 70
Table 48: New Zealand Deodorants value,
by brand 2005-2006 (NZD m nominal prices) 70
Table 49: New Zealand
Deodorants company share by value, 2005-2006 (%) 72
Table 50: New Zealand
Deodorants value, by company, 2005-2006 (NZD m nominal prices) 72
Table
51: New Zealand Deodorants distribution channels, by value, 2005-2006 (%)
73
Table 52: New Zealand Deodorants value, by distribution channel,
2005-2006 (NZD m nominal prices) 73
Table 53: New Zealand Deodorants
expenditure per capita, 2001-2006 (NZD, nominal prices) 75
Table 54: New
Zealand Deodorants forecast expenditure per capita, 2006-2011 (NZD, nominal
prices) 76
Table 55: New Zealand Deodorants expenditure per capita,
2001-2006 (US$ nominal prices) 77
Table 56: New Zealand Deodorants
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 78
Table
57: New Zealand Deodorants consumption per capita, 2001-2006 (Units) 79
Table 58: New Zealand Deodorants forecast consumption per capita, 2006-2011
(Units) 80
Table 59: New Zealand Bath & shower products value, 2001-2006
(NZD m, nominal prices) 81
Table 60: New Zealand Bath & shower products
value forecast, 2006-2011 (NZD m, nominal prices) 82
Table 61: New
Zealand Bath & shower products value, 2001-2006 (US$ m nominal prices) 84
Table 62: New Zealand Bath & shower products value forecast, 2006-2011 (US$ m
nominal prices) 84
Table 63: New Zealand Bath & shower products volume,
2001-2006 (Units m) 86
Table 64: New Zealand Bath & shower products volume
forecast, 2006-2011 (Units m) 87
Table 65: New Zealand Bath & shower
products brand share, by value, 2005-2006 (%) 90
Table 66: New Zealand
Bath & shower products value, by brand 2005-2006 (NZD m nominal prices)
90
Table 67: New Zealand Bath & shower products company share by value,
2005-2006 (%) 91
Table 68: New Zealand Bath & shower products value, by
company, 2005-2006 (NZD m nominal prices) 91
Table 69: New Zealand Bath &
shower products distribution channels, by value, 2005-2006 (%) 92
Table
70: New Zealand Bath & shower products value, by distribution channel,
2005-2006 (NZD m nominal prices) 92
Table 71: New Zealand Bath & shower
products expenditure per capita, 2001-2006 (NZD, nominal prices) 94
Table
72: New Zealand Bath & shower products forecast expenditure per capita,
2006-2011 (NZD, nominal prices) 94
Table 73: New Zealand Bath & shower
products expenditure per capita, 2001-2006 (US$ nominal prices) 95
Table
74: New Zealand Bath & shower products forecast expenditure per capita,
2006-2011 (US$ nominal prices) 95
Table 75: New Zealand Bath & shower
products consumption per capita, 2001-2006 (Units) 96
Table 76: New
Zealand Bath & shower products forecast consumption per capita, 2006-2011
(Units) 96
Table 77: Global Personal Hygiene market value, 2006 97
Table 78: Global Personal Hygiene market split (value terms (US$ m), 2006) --
Top 5 countries 100
Table 79: Global Personal Hygiene market volume, 2006
102
Table 80: Global Personal Hygiene market split (volume terms, 2006) --
Top 5 countries 105
Table 81: Leading players - Top 5 countries 107
Table 82: New Zealand Personal Hygiene new product launches (reports) and
SKUs, by company (Top 5 companies), 2006 108
Table 83: New Zealand
Personal Hygiene new product launches (reports), by flavor and fragrances (Top
10 flavors), 2006 109
Table 84: New Zealand Personal Hygiene new product
launches (reports), by Ingredients (Top 10 Ingredients), 2006 109
Table
85: New Zealand Personal Hygiene new product launches (reports), by Package
tags or Claims (Top 10 claims), 2006 110
Table 86: New Zealand Personal
Hygiene new product launches (reports) - Recent 5 launches 111
Table 87:
New Zealand Key Facts 113
Table 88: New Zealand population, by age group,
2000-2005 (millions) 117
Table 89: New Zealand population forecast, by age
group, 2005-2010 (millions) 118
Table 90: New Zealand population, by
gender, 2000-2005 (millions) 118
Table 91: New Zealand population
forecast, by gender, 2005-2010 (millions) 119
Table 92: New Zealand real
GDP, 2000-2005 (NZD bn, 2005 prices) 119
Table 93: New Zealand real GDP
forecast, 2005-2010 (NZD bn, 2005 prices) 119
Table 94: New Zealand
nominal GDP, 2000-2005 (NZD bn, nominal prices) 120
Table 95: New Zealand
real GDP, 2000-2005 (US$ bn, 2005 prices) 120
Table 96: New Zealand real
GDP forecast, 2005-2010 (US$ bn, 2005 prices) 120
Table 97: New Zealand
consumer price index, 2000-2005 (2000=100) 121
Table 98: New Zealand
consumer price index, 2005-2010 (2000=100) 121
Table 99: New Zealand
exchange rate, 2000-2005 121
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