Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 33
Expenditure & consumption per
capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Unilever 38
Colgate-Palmolive Company 40
Chapter 5 CATEGORY ANALYSIS - SOAP 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value
Analysis, US$ 2001-2006 45
Value Analysis, US$ 2006-2011 45
Volume
Analysis, 2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand
Share Analysis 51
Distribution Analysis 54
Expenditure & consumption
per capita 56
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 59
Value
Analysis, 2001-2006 59
Value Analysis, 2006-2011 61
Value Analysis,
US$ 2001-2006 63
Value Analysis, US$ 2006-2011 64
Volume Analysis,
2001-2006 66
Volume Analysis, 2006-2011 68
Company and Brand Share
Analysis 71
Distribution Analysis 74
Expenditure & consumption per
capita 76
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value
Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 85
Volume
Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand
Share Analysis 91
Distribution Analysis 94
Expenditure & consumption
per capita 96
Chapter 8 COUNTRY COMPARISON 99
Value 99
Volume
104
Market Share 109
Chapter 9 NEW PRODUCT DEVELOPMENT 110
Product
launches over time 110
Recent product launches 113
Chapter 10 NORWAY
SOCIOECONOMIC PROFILE 114
Country Overview 114
Key Facts 115
Political Overview 117
Norway Economic Overview 118
Chapter 11 NORWAY
MACROECONOMIC PROFILE 119
Macroeconomic Indicators 119
Chapter 12
RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary research
126
Market modelling 127
Primary research 128
Data finalisation
128
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings
130
How to contact experts in your industry 130
LIST OF
FIGURES
Figure 1: Norway Personal hygiene value & value forecast,
2001-2011 (NOK m, nominal prices) 22
Figure 2: Norway Personal hygiene
category growth comparison, by value, 2001-2011 24
Figure 3: Norway
Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure
4: Norway Personal hygiene category growth comparison, by volume, 2001-2011
28
Figure 5: Norway Personal hygiene company share, by value, 2005-2006
(%) 31
Figure 6: Norway Personal hygiene distribution channels, by value,
2005-2006(%) 34
Figure 7: Norway Soap value & value forecast, 2001-2011
(NOK m, nominal prices) 44
Figure 8: Norway Soap category growth
comparison, by value, 2001-2011 46
Figure 9: Norway Soap volume & volume
forecast, 2001-2011 (Units m) 49
Figure 10: Norway Soap category growth
comparison, by volume, 2001-2011 50
Figure 11: Norway Soap company share,
by value, 2005-2006 (%) 52
Figure 12: Norway Soap distribution channels,
by value, 2005-2006(%) 55
Figure 13: Norway Deodorants value & value
forecast, 2001-2011 (NOK m, nominal prices) 62
Figure 14: Norway
Deodorants category growth comparison, by value, 2001-2011 65
Figure 15:
Norway Deodorants volume & volume forecast, 2001-2011 (Units m) 69
Figure
16: Norway Deodorants category growth comparison, by volume, 2001-2011 70
Figure 17: Norway Deodorants company share, by value, 2005-2006 (%) 72
Figure 18: Norway Deodorants distribution channels, by value, 2005-2006(%)
75
Figure 19: Norway Bath & shower products value & value forecast,
2001-2011 (NOK m, nominal prices) 84
Figure 20: Norway Bath & shower
products category growth comparison, by value, 2001-2011 86
Figure 21:
Norway Bath & shower products volume & volume forecast, 2001-2011 (Units m)
89
Figure 22: Norway Bath & shower products category growth comparison, by
volume, 2001-2011 90
Figure 23: Norway Bath & shower products company
share, by value, 2005-2006 (%) 92
Figure 24: Norway Bath & shower products
distribution channels, by value, 2005-2006(%) 95
Figure 25: Global
Personal Hygiene market split (value terms, 2006) -- Top 5 countries 100
Figure 26: Global Personal Hygiene market value, 2001 -- 2006 (Top 5
countries) 103
Figure 27: Global Personal Hygiene market split (volume
terms, 2006) -- Top 5 countries 105
Figure 28: Global Personal Hygiene
market volume, 2001 -- 2006 (Top 5 countries) 108
Figure 29: Map of Norway
116
Figure 30: Annual data review process 126
LIST OF TABLES
Table 1: Personal Hygiene category definitions 8
Table 2: Personal Hygiene
distribution channels 9
Table 3: Norway Personal Hygiene value, 2001-2006
(NOK m, nominal prices) 20
Table 4: Norway Personal Hygiene value
forecast, 2006-2011 (NOK m, nominal prices) 21
Table 5: Norway Personal
Hygiene value, 2001-2006 (US$ m nominal prices) 23
Table 6: Norway
Personal Hygiene value forecast, 2006-2011 (US$ m nominal prices) 23
Table
7: Norway Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Norway
Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Norway
Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Norway
Personal Hygiene value, by brand 2005-2006 (NOK m nominal prices) 30
Table
11: Norway Personal Hygiene company share by value, 2005-2006 (%) 32
Table
12: Norway Personal Hygiene value, by company, 2005-2006 (NOK m nominal
prices) 32
Table 13: Norway Personal Hygiene distribution channels, by
value, 2005-2006 (%) 33
Table 14: Norway Personal Hygiene value, by
distribution channel, 2005-2006 (NOK m nominal prices) 33
Table 15: Norway
Personal Hygiene expenditure per capita, 2001-2006 (NOK, nominal prices)
35
Table 16: Norway Personal Hygiene forecast expenditure per capita,
2006-2011 (NOK, nominal prices) 35
Table 17: Norway Personal Hygiene
expenditure per capita, 2001-2006 (US$ nominal prices) 36
Table 18: Norway
Personal Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 36
Table 19: Norway Personal Hygiene consumption per capita,
2001-2006 (Units) 37
Table 20: Norway Personal Hygiene forecast
consumption per capita, 2006-2011 (Units) 37
Table 21: Unilever Key Facts
38
Table 22: Colgate-Palmolive Company Key Facts 40
Table 23: Norway
Soap value, 2001-2006 (NOK m, nominal prices) 42
Table 24: Norway Soap
value forecast, 2006-2011 (NOK m, nominal prices) 43
Table 25: Norway Soap
value, 2001-2006 (US$ m nominal prices) 45
Table 26: Norway Soap value
forecast, 2006-2011 (US$ m nominal prices) 45
Table 27: Norway Soap
volume, 2001-2006 (Units m) 47
Table 28: Norway Soap volume forecast,
2006-2011 (Units m) 48
Table 29: Norway Soap brand share, by value,
2005-2006 (%) 51
Table 30: Norway Soap value, by brand 2005-2006 (NOK m
nominal prices) 51
Table 31: Norway Soap company share by value, 2005-2006
(%) 53
Table 32: Norway Soap value, by company, 2005-2006 (NOK m nominal
prices) 53
Table 33: Norway Soap distribution channels, by value,
2005-2006 (%) 54
Table 34: Norway Soap value, by distribution channel,
2005-2006 (NOK m nominal prices) 54
Table 35: Norway Soap expenditure per
capita, 2001-2006 (NOK, nominal prices) 56
Table 36: Norway Soap forecast
expenditure per capita, 2006-2011 (NOK, nominal prices) 56
Table 37:
Norway Soap expenditure per capita, 2001-2006 (US$ nominal prices) 57
Table 38: Norway Soap forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 57
Table 39: Norway Soap consumption per capita, 2001-2006 (Units)
58
Table 40: Norway Soap forecast consumption per capita, 2006-2011
(Units) 58
Table 41: Norway Deodorants value, 2001-2006 (NOK m, nominal
prices) 60
Table 42: Norway Deodorants value forecast, 2006-2011 (NOK m,
nominal prices) 61
Table 43: Norway Deodorants value, 2001-2006 (US$ m
nominal prices) 63
Table 44: Norway Deodorants value forecast, 2006-2011
(US$ m nominal prices) 64
Table 45: Norway Deodorants volume, 2001-2006
(Units m) 67
Table 46: Norway Deodorants volume forecast, 2006-2011 (Units
m) 68
Table 47: Norway Deodorants brand share, by value, 2005-2006 (%)
71
Table 48: Norway Deodorants value, by brand 2005-2006 (NOK m nominal
prices) 71
Table 49: Norway Deodorants company share by value, 2005-2006
(%) 73
Table 50: Norway Deodorants value, by company, 2005-2006 (NOK m
nominal prices) 73
Table 51: Norway Deodorants distribution channels, by
value, 2005-2006 (%) 74
Table 52: Norway Deodorants value, by distribution
channel, 2005-2006 (NOK m nominal prices) 74
Table 53: Norway Deodorants
expenditure per capita, 2001-2006 (NOK, nominal prices) 76
Table 54:
Norway Deodorants forecast expenditure per capita, 2006-2011 (NOK, nominal
prices) 77
Table 55: Norway Deodorants expenditure per capita, 2001-2006
(US$ nominal prices) 78
Table 56: Norway Deodorants forecast expenditure
per capita, 2006-2011 (US$ nominal prices) 79
Table 57: Norway Deodorants
consumption per capita, 2001-2006 (Units) 80
Table 58: Norway Deodorants
forecast consumption per capita, 2006-2011 (Units) 81
Table 59: Norway
Bath & shower products value, 2001-2006 (NOK m, nominal prices) 82
Table
60: Norway Bath & shower products value forecast, 2006-2011 (NOK m, nominal
prices) 83
Table 61: Norway Bath & shower products value, 2001-2006 (US$ m
nominal prices) 85
Table 62: Norway Bath & shower products value forecast,
2006-2011 (US$ m nominal prices) 85
Table 63: Norway Bath & shower
products volume, 2001-2006 (Units m) 87
Table 64: Norway Bath & shower
products volume forecast, 2006-2011 (Units m) 88
Table 65: Norway Bath &
shower products brand share, by value, 2005-2006 (%) 91
Table 66: Norway
Bath & shower products value, by brand 2005-2006 (NOK m nominal prices) 91
Table 67: Norway Bath & shower products company share by value, 2005-2006 (%)
93
Table 68: Norway Bath & shower products value, by company, 2005-2006
(NOK m nominal prices) 93
Table 69: Norway Bath & shower products
distribution channels, by value, 2005-2006 (%) 94
Table 70: Norway Bath &
shower products value, by distribution channel, 2005-2006 (NOK m nominal
prices) 94
Table 71: Norway Bath & shower products expenditure per capita,
2001-2006 (NOK, nominal prices) 96
Table 72: Norway Bath & shower
products forecast expenditure per capita, 2006-2011 (NOK, nominal prices)
96
Table 73: Norway Bath & shower products expenditure per capita,
2001-2006 (US$ nominal prices) 97
Table 74: Norway Bath & shower products
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 97
Table
75: Norway Bath & shower products consumption per capita, 2001-2006 (Units)
98
Table 76: Norway Bath & shower products forecast consumption per
capita, 2006-2011 (Units) 98
Table 77: Global Personal Hygiene market
value, 2006 99
Table 78: Global Personal Hygiene market split (value terms
(US$ m), 2006) -- Top 5 countries 102
Table 79: Global Personal Hygiene
market volume, 2006 104
Table 80: Global Personal Hygiene market split
(volume terms, 2006) -- Top 5 countries 107
Table 81: Leading players -
Top 5 countries 109
Table 82: Norway Personal Hygiene new product launches
(reports) and SKUs, by company (Top 5 companies), 2006 110
Table 83:
Norway Personal Hygiene new product launches (reports), by flavor and
fragrances (Top 10 flavors), 2006 111
Table 84: Norway Personal Hygiene
new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
111
Table 85: Norway Personal Hygiene new product launches (reports), by
Package tags or Claims (Top 10 claims), 2006 112
Table 86: Norway Personal
Hygiene new product launches (reports) - Recent 5 launches 113
Table 87:
Norway Key Facts 115
Table 88: Norway population, by age group, 2000-2005
(millions) 119
Table 89: Norway population forecast, by age group,
2005-2010 (millions) 120
Table 90: Norway population, by gender, 2000-2005
(millions) 120
Table 91: Norway population forecast, by gender, 2005-2010
(millions) 121
Table 92: Norway real GDP, 2000-2005 (NOK bn, 2005 prices)
121
Table 93: Norway real GDP forecast, 2005-2010 (NOK bn, 2005 prices)
122
Table 94: Norway nominal GDP, 2000-2005 (NOK bn, nominal prices)
122
Table 95: Norway real GDP, 2000-2005 (US$ bn, 2005 prices) 123
Table 96: Norway real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 123
Table 97: Norway consumer price index, 2000-2005 (2000=100) 124
Table 98:
Norway consumer price index, 2005-2010 (2000=100) 124
Table 99: Norway
exchange rate, 2000-2005 124
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