Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value
Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis,
US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis,
2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share
Analysis 27
Expenditure & consumption per capita 32
Chapter 4 LEADING
COMPANY PROFILES 35
Unilever 35
Chapter 5 CATEGORY ANALYSIS - SOAP
37
Value Analysis, 2001-2006 37
Value Analysis, 2006-2011 38
Value
Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 40
Volume
Analysis, 2001-2006 42
Volume Analysis, 2006-2011 43
Company and Brand
Share Analysis 46
Expenditure & consumption per capita 49
Chapter 6
CATEGORY ANALYSIS - DEODORANTS 52
Value Analysis, 2001-2006 52
Value
Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value
Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 59
Volume
Analysis, 2006-2011 61
Company and Brand Share Analysis 64
Expenditure
& consumption per capita 67
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER
PRODUCTS 73
Value Analysis, 2001-2006 73
Value Analysis, 2006-2011
74
Value Analysis, US$ 2001-2006 76
Value Analysis, US$ 2006-2011
76
Volume Analysis, 2001-2006 78
Volume Analysis, 2006-2011 79
Company and Brand Share Analysis 82
Expenditure & consumption per capita
85
Chapter 8 COUNTRY COMPKRISON 88
Value 88
Volume 93
Market
Share 98
Chapter 9 PAKISTAN SOCIOECONOMIC PROFILE 99
Country Overview
99
Key Facts 100
Political Overview 101
Pakistan Economic Overview
103
Chapter 10 PAKISTAN MACROECONOMIC PROFILE 104
Macroeconomic
Indicators 104
Chapter 11 RESEARCH METHODOLOGY 109
Methodology
overview 109
Secondary research 110
Market modelling 111
Primary
research 112
Data finalisation 112
Ongoing research 113
Chapter 12
APPENDIX 114
Future readings 114
How to contact experts in your
industry 114
LIST OF FIGURES
Figure 1: Pakistan Personal hygiene
value & value forecast, 2001-2011 (PKR m, nominal prices) 20
Figure 2:
Pakistan Personal hygiene category growth comparison, by value, 2001-2011
22
Figure 3: Pakistan Personal hygiene volume & volume forecast, 2001-2011
(Units m) 25
Figure 4: Pakistan Personal hygiene category growth
comparison, by volume, 2001-2011 26
Figure 5: Pakistan Personal hygiene
company share, by value, 2005-2006 (%) 29
Figure 6: Pakistan Soap value &
value forecast, 2001-2011 (PKR m, nominal prices) 39
Figure 7: Pakistan
Soap category growth comparison, by value, 2001-2011 41
Figure 8: Pakistan
Soap volume & volume forecast, 2001-2011 (Units m) 44
Figure 9: Pakistan
Soap category growth comparison, by volume, 2001-2011 45
Figure 10:
Pakistan Soap company share, by value, 2005-2006 (%) 47
Figure 11:
Pakistan Deodorants value & value forecast, 2001-2011 (PKR m, nominal prices)
55
Figure 12: Pakistan Deodorants category growth comparison, by value,
2001-2011 58
Figure 13: Pakistan Deodorants volume & volume forecast,
2001-2011 (Units m) 62
Figure 14: Pakistan Deodorants category growth
comparison, by volume, 2001-2011 63
Figure 15: Pakistan Deodorants company
share, by value, 2005-2006 (%) 65
Figure 16: Pakistan Bath & shower
products value & value forecast, 2001-2011 (PKR m, nominal prices) 75
Figure 17: Pakistan Bath & shower products category growth comparison, by
value, 2001-2011 77
Figure 18: Pakistan Bath & shower products volume &
volume forecast, 2001-2011 (Units m) 80
Figure 19: Pakistan Bath & shower
products category growth comparison, by volume, 2001-2011 81
Figure 20:
Pakistan Bath & shower products company share, by value, 2005-2006 (%) 83
Figure 21: Global Personal Hygiene market split (value terms, 2006) -- Top 5
countries 89
Figure 22: Global Personal Hygiene market value, 2001 -- 2006
(Top 5 countries) 92
Figure 23: Global Personal Hygiene market split
(volume terms, 2006) -- Top 5 countries 94
Figure 24: Global Personal
Hygiene market volume, 2001 -- 2006 (Top 5 countries) 97
Figure 25: Map of
Pakistan 100
Figure 26: Annual data review process 110
LIST OF
TABLES
Table 1: Personal Hygiene category definitions 8
Table 2:
Pakistan Personal Hygiene value, 2001-2006 (PKR m, nominal prices) 18
Table 3: Pakistan Personal Hygiene value forecast, 2006-2011 (PKR m, nominal
prices) 19
Table 4: Pakistan Personal Hygiene value, 2001-2006 (US$ m
nominal prices) 21
Table 5: Pakistan Personal Hygiene value forecast,
2006-2011 (US$ m nominal prices) 21
Table 6: Pakistan Personal Hygiene
volume, 2001-2006 (Units m) 23
Table 7: Pakistan Personal Hygiene volume
forecast, 2006-2011 (Units m) 24
Table 8: Pakistan Personal Hygiene brand
share, by value, 2005-2006 (%) 27
Table 9: Pakistan Personal Hygiene
value, by brand 2005-2006 (PKR m nominal prices) 28
Table 10: Pakistan
Personal Hygiene company share by value, 2005-2006 (%) 30
Table 11:
Pakistan Personal Hygiene value, by company, 2005-2006 (PKR m nominal prices)
31
Table 12: Pakistan Personal Hygiene expenditure per capita, 2001-2006
(PKR, nominal prices) 32
Table 13: Pakistan Personal Hygiene forecast
expenditure per capita, 2006-2011 (PKR, nominal prices) 32
Table 14:
Pakistan Personal Hygiene expenditure per capita, 2001-2006 (US$ nominal
prices) 33
Table 15: Pakistan Personal Hygiene forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 33
Table 16: Pakistan Personal
Hygiene consumption per capita, 2001-2006 (Units) 34
Table 17: Pakistan
Personal Hygiene forecast consumption per capita, 2006-2011 (Units) 34
Table 18: Unilever Key Facts 35
Table 19: Pakistan Soap value, 2001-2006
(PKR m, nominal prices) 37
Table 20: Pakistan Soap value forecast,
2006-2011 (PKR m, nominal prices) 38
Table 21: Pakistan Soap value,
2001-2006 (US$ m nominal prices) 40
Table 22: Pakistan Soap value
forecast, 2006-2011 (US$ m nominal prices) 40
Table 23: Pakistan Soap
volume, 2001-2006 (Units m) 42
Table 24: Pakistan Soap volume forecast,
2006-2011 (Units m) 43
Table 25: Pakistan Soap brand share, by value,
2005-2006 (%) 46
Table 26: Pakistan Soap value, by brand 2005-2006 (PKR m
nominal prices) 46
Table 27: Pakistan Soap company share by value,
2005-2006 (%) 48
Table 28: Pakistan Soap value, by company, 2005-2006 (PKR
m nominal prices) 48
Table 29: Pakistan Soap expenditure per capita,
2001-2006 (PKR, nominal prices) 49
Table 30: Pakistan Soap forecast
expenditure per capita, 2006-2011 (PKR, nominal prices) 49
Table 31:
Pakistan Soap expenditure per capita, 2001-2006 (US$ nominal prices) 50
Table 32: Pakistan Soap forecast expenditure per capita, 2006-2011 (US$
nominal prices) 50
Table 33: Pakistan Soap consumption per capita,
2001-2006 (Units) 51
Table 34: Pakistan Soap forecast consumption per
capita, 2006-2011 (Units) 51
Table 35: Pakistan Deodorants value,
2001-2006 (PKR m, nominal prices) 53
Table 36: Pakistan Deodorants value
forecast, 2006-2011 (PKR m, nominal prices) 54
Table 37: Pakistan
Deodorants value, 2001-2006 (US$ m nominal prices) 56
Table 38: Pakistan
Deodorants value forecast, 2006-2011 (US$ m nominal prices) 57
Table 39:
Pakistan Deodorants volume, 2001-2006 (Units m) 60
Table 40: Pakistan
Deodorants volume forecast, 2006-2011 (Units m) 61
Table 41: Pakistan
Deodorants brand share, by value, 2005-2006 (%) 64
Table 42: Pakistan
Deodorants value, by brand 2005-2006 (PKR m nominal prices) 64
Table 43:
Pakistan Deodorants company share by value, 2005-2006 (%) 66
Table 44:
Pakistan Deodorants value, by company, 2005-2006 (PKR m nominal prices) 66
Table 45: Pakistan Deodorants expenditure per capita, 2001-2006 (PKR, nominal
prices) 67
Table 46: Pakistan Deodorants forecast expenditure per capita,
2006-2011 (PKR, nominal prices) 68
Table 47: Pakistan Deodorants
expenditure per capita, 2001-2006 (US$ nominal prices) 69
Table 48:
Pakistan Deodorants forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 70
Table 49: Pakistan Deodorants consumption per capita, 2001-2006
(Units) 71
Table 50: Pakistan Deodorants forecast consumption per capita,
2006-2011 (Units) 72
Table 51: Pakistan Bath & shower products value,
2001-2006 (PKR m, nominal prices) 73
Table 52: Pakistan Bath & shower
products value forecast, 2006-2011 (PKR m, nominal prices) 74
Table 53:
Pakistan Bath & shower products value, 2001-2006 (US$ m nominal prices) 76
Table 54: Pakistan Bath & shower products value forecast, 2006-2011 (US$ m
nominal prices) 76
Table 55: Pakistan Bath & shower products volume,
2001-2006 (Units m) 78
Table 56: Pakistan Bath & shower products volume
forecast, 2006-2011 (Units m) 79
Table 57: Pakistan Bath & shower products
brand share, by value, 2005-2006 (%) 82
Table 58: Pakistan Bath & shower
products value, by brand 2005-2006 (PKR m nominal prices) 82
Table 59:
Pakistan Bath & shower products company share by value, 2005-2006 (%) 84
Table 60: Pakistan Bath & shower products value, by company, 2005-2006 (PKR m
nominal prices) 84
Table 61: Pakistan Bath & shower products expenditure
per capita, 2001-2006 (PKR, nominal prices) 85
Table 62: Pakistan Bath &
shower products forecast expenditure per capita, 2006-2011 (PKR, nominal
prices) 85
Table 63: Pakistan Bath & shower products expenditure per
capita, 2001-2006 (US$ nominal prices) 86
Table 64: Pakistan Bath &
shower products forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 86
Table 65: Pakistan Bath & shower products consumption per
capita, 2001-2006 (Units) 87
Table 66: Pakistan Bath & shower products
forecast consumption per capita, 2006-2011 (Units) 87
Table 67: Global
Personal Hygiene market value, 2006 88
Table 68: Global Personal Hygiene
market split (value terms (US$ m), 2006) -- Top 5 countries 91
Table 69:
Global Personal Hygiene market volume, 2006 93
Table 70: Global Personal
Hygiene market split (volume terms, 2006) -- Top 5 countries 96
Table 71:
Leading players - Top 5 countries 98
Table 72: Pakistan Key Facts 100
Table 73: Pakistan population, by age group, 2000-2005 (millions) 104
Table 74: Pakistan population forecast, by age group, 2005-2010 (millions)
105
Table 75: Pakistan population, by gender, 2000-2005 (millions) 105
Table 76: Pakistan population forecast, by gender, 2005-2010 (millions)
106
Table 77: Pakistan real GDP, 2000-2005 (PKR bn, 2005 prices) 106
Table 78: Pakistan real GDP forecast, 2005-2010 (PKR bn, 2005 prices) 106
Table 79: Pakistan nominal GDP, 2000-2005 (PKR bn, nominal prices) 107
Table 80: Pakistan real GDP, 2000-2005 (US$ bn, 2005 prices) 107
Table 81:
Pakistan real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 107
Table 82:
Pakistan consumer price index, 2000-2005 (2000=100) 108
Table 83: Pakistan
consumer price index, 2005-2010 (2000=100) 108
Table 84: Pakistan exchange
rate, 2000-2005 108
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