Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 33
Expenditure & consumption per
capita 35
Chapter 4 LEADING COMPANY PROFILES 38
The Procter & Gamble
38
Johnson & Johnson 40
Chapter 5 CATEGORY ANALYSIS - SOAP 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value
Analysis, US$ 2001-2006 45
Value Analysis, US$ 2006-2011 45
Volume
Analysis, 2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand
Share Analysis 51
Distribution Analysis 54
Expenditure & consumption
per capita 56
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 59
Value
Analysis, 2001-2006 59
Value Analysis, 2006-2011 61
Value Analysis,
US$ 2001-2006 63
Value Analysis, US$ 2006-2011 64
Volume Analysis,
2001-2006 66
Volume Analysis, 2006-2011 68
Company and Brand Share
Analysis 71
Distribution Analysis 74
Expenditure & consumption per
capita 76
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value
Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 85
Volume
Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand
Share Analysis 91
Distribution Analysis 94
Expenditure & consumption
per capita 96
Chapter 8 COUNTRY COMPARISON 99
Value 99
Volume
104
Market Share 109
Chapter 9 NEW PRODUCT DEVELOPMENT 110
Product
launches over time 110
Recent product launches 113
Chapter 10
PHILIPPINES SOCIOECONOMIC PROFILE 114
Country Overview 114
Key Facts
115
Political Overview 117
Philippines Economic Overview 118
Chapter 11 PHILIPPINES MACROECONOMIC PROFILE 119
Macroeconomic Indicators
119
Chapter 12 RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary research 126
Market modelling 127
Primary research 128
Data finalisation 128
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
LIST OF FIGURES
Figure 1: Philippines Personal hygiene value & value
forecast, 2001-2011 (PHP m, nominal prices) 22
Figure 2: Philippines
Personal hygiene category growth comparison, by value, 2001-2011 24
Figure
3: Philippines Personal hygiene volume & volume forecast, 2001-2011 (Units m)
27
Figure 4: Philippines Personal hygiene category growth comparison, by
volume, 2001-2011 28
Figure 5: Philippines Personal hygiene company share,
by value, 2005-2006 (%) 31
Figure 6: Philippines Personal hygiene
distribution channels, by value, 2005-2006(%) 34
Figure 7: Philippines
Soap value & value forecast, 2001-2011 (PHP m, nominal prices) 44
Figure
8: Philippines Soap category growth comparison, by value, 2001-2011 46
Figure 9: Philippines Soap volume & volume forecast, 2001-2011 (Units m)
49
Figure 10: Philippines Soap category growth comparison, by volume,
2001-2011 50
Figure 11: Philippines Soap company share, by value,
2005-2006 (%) 52
Figure 12: Philippines Soap distribution channels, by
value, 2005-2006(%) 55
Figure 13: Philippines Deodorants value & value
forecast, 2001-2011 (PHP m, nominal prices) 62
Figure 14: Philippines
Deodorants category growth comparison, by value, 2001-2011 65
Figure 15:
Philippines Deodorants volume & volume forecast, 2001-2011 (Units m) 69
Figure 16: Philippines Deodorants category growth comparison, by volume,
2001-2011 70
Figure 17: Philippines Deodorants company share, by value,
2005-2006 (%) 72
Figure 18: Philippines Deodorants distribution channels,
by value, 2005-2006(%) 75
Figure 19: Philippines Bath & shower products
value & value forecast, 2001-2011 (PHP m, nominal prices) 84
Figure 20:
Philippines Bath & shower products category growth comparison, by value,
2001-2011 86
Figure 21: Philippines Bath & shower products volume & volume
forecast, 2001-2011 (Units m) 89
Figure 22: Philippines Bath & shower
products category growth comparison, by volume, 2001-2011 90
Figure 23:
Philippines Bath & shower products company share, by value, 2005-2006 (%)
92
Figure 24: Philippines Bath & shower products distribution channels, by
value, 2005-2006(%) 95
Figure 25: Global Personal Hygiene market split
(value terms, 2006) -- Top 5 countries 100
Figure 26: Global Personal
Hygiene market value, 2001 -- 2006 (Top 5 countries) 103
Figure 27: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 105
Figure 28: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5
countries) 108
Figure 29: Map of Philippines 116
Figure 30: Annual
data review process 126
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: Philippines Personal Hygiene value, 2001-2006 (PHP m, nominal
prices) 20
Table 4: Philippines Personal Hygiene value forecast, 2006-2011
(PHP m, nominal prices) 21
Table 5: Philippines Personal Hygiene value,
2001-2006 (US$ m nominal prices) 23
Table 6: Philippines Personal Hygiene
value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Philippines
Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Philippines
Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9:
Philippines Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table
10: Philippines Personal Hygiene value, by brand 2005-2006 (PHP m nominal
prices) 30
Table 11: Philippines Personal Hygiene company share by value,
2005-2006 (%) 32
Table 12: Philippines Personal Hygiene value, by company,
2005-2006 (PHP m nominal prices) 32
Table 13: Philippines Personal Hygiene
distribution channels, by value, 2005-2006 (%) 33
Table 14: Philippines
Personal Hygiene value, by distribution channel, 2005-2006 (PHP m nominal
prices) 33
Table 15: Philippines Personal Hygiene expenditure per capita,
2001-2006 (PHP, nominal prices) 35
Table 16: Philippines Personal Hygiene
forecast expenditure per capita, 2006-2011 (PHP, nominal prices) 35
Table
17: Philippines Personal Hygiene expenditure per capita, 2001-2006 (US$
nominal prices) 36
Table 18: Philippines Personal Hygiene forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 36
Table 19:
Philippines Personal Hygiene consumption per capita, 2001-2006 (Units) 37
Table 20: Philippines Personal Hygiene forecast consumption per capita,
2006-2011 (Units) 37
Table 21: The Procter & Gamble Key Facts 38
Table
22: Johnson & Johnson Key Facts 40
Table 23: Philippines Soap value,
2001-2006 (PHP m, nominal prices) 42
Table 24: Philippines Soap value
forecast, 2006-2011 (PHP m, nominal prices) 43
Table 25: Philippines Soap
value, 2001-2006 (US$ m nominal prices) 45
Table 26: Philippines Soap
value forecast, 2006-2011 (US$ m nominal prices) 45
Table 27: Philippines
Soap volume, 2001-2006 (Units m) 47
Table 28: Philippines Soap volume
forecast, 2006-2011 (Units m) 48
Table 29: Philippines Soap brand share,
by value, 2005-2006 (%) 51
Table 30: Philippines Soap value, by brand
2005-2006 (PHP m nominal prices) 51
Table 31: Philippines Soap company
share by value, 2005-2006 (%) 53
Table 32: Philippines Soap value, by
company, 2005-2006 (PHP m nominal prices) 53
Table 33: Philippines Soap
distribution channels, by value, 2005-2006 (%) 54
Table 34: Philippines
Soap value, by distribution channel, 2005-2006 (PHP m nominal prices) 54
Table 35: Philippines Soap expenditure per capita, 2001-2006 (PHP, nominal
prices) 56
Table 36: Philippines Soap forecast expenditure per capita,
2006-2011 (PHP, nominal prices) 56
Table 37: Philippines Soap expenditure
per capita, 2001-2006 (US$ nominal prices) 57
Table 38: Philippines Soap
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 57
Table
39: Philippines Soap consumption per capita, 2001-2006 (Units) 58
Table
40: Philippines Soap forecast consumption per capita, 2006-2011 (Units) 58
Table 41: Philippines Deodorants value, 2001-2006 (PHP m, nominal prices)
60
Table 42: Philippines Deodorants value forecast, 2006-2011 (PHP m,
nominal prices) 61
Table 43: Philippines Deodorants value, 2001-2006 (US$
m nominal prices) 63
Table 44: Philippines Deodorants value forecast,
2006-2011 (US$ m nominal prices) 64
Table 45: Philippines Deodorants
volume, 2001-2006 (Units m) 67
Table 46: Philippines Deodorants volume
forecast, 2006-2011 (Units m) 68
Table 47: Philippines Deodorants brand
share, by value, 2005-2006 (%) 71
Table 48: Philippines Deodorants value,
by brand 2005-2006 (PHP m nominal prices) 71
Table 49: Philippines
Deodorants company share by value, 2005-2006 (%) 73
Table 50: Philippines
Deodorants value, by company, 2005-2006 (PHP m nominal prices) 73
Table
51: Philippines Deodorants distribution channels, by value, 2005-2006 (%)
74
Table 52: Philippines Deodorants value, by distribution channel,
2005-2006 (PHP m nominal prices) 74
Table 53: Philippines Deodorants
expenditure per capita, 2001-2006 (PHP, nominal prices) 76
Table 54:
Philippines Deodorants forecast expenditure per capita, 2006-2011 (PHP,
nominal prices) 77
Table 55: Philippines Deodorants expenditure per
capita, 2001-2006 (US$ nominal prices) 78
Table 56: Philippines Deodorants
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 79
Table
57: Philippines Deodorants consumption per capita, 2001-2006 (Units) 80
Table 58: Philippines Deodorants forecast consumption per capita, 2006-2011
(Units) 81
Table 59: Philippines Bath & shower products value, 2001-2006
(PHP m, nominal prices) 82
Table 60: Philippines Bath & shower products
value forecast, 2006-2011 (PHP m, nominal prices) 83
Table 61: Philippines
Bath & shower products value, 2001-2006 (US$ m nominal prices) 85
Table
62: Philippines Bath & shower products value forecast, 2006-2011 (US$ m
nominal prices) 85
Table 63: Philippines Bath & shower products volume,
2001-2006 (Units m) 87
Table 64: Philippines Bath & shower products volume
forecast, 2006-2011 (Units m) 88
Table 65: Philippines Bath & shower
products brand share, by value, 2005-2006 (%) 91
Table 66: Philippines
Bath & shower products value, by brand 2005-2006 (PHP m nominal prices) 91
Table 67: Philippines Bath & shower products company share by value, 2005-2006
(%) 93
Table 68: Philippines Bath & shower products value, by company,
2005-2006 (PHP m nominal prices) 93
Table 69: Philippines Bath & shower
products distribution channels, by value, 2005-2006 (%) 94
Table 70:
Philippines Bath & shower products value, by distribution channel, 2005-2006
(PHP m nominal prices) 94
Table 71: Philippines Bath & shower products
expenditure per capita, 2001-2006 (PHP, nominal prices) 96
Table 72:
Philippines Bath & shower products forecast expenditure per capita, 2006-2011
(PHP, nominal prices) 96
Table 73: Philippines Bath & shower products
expenditure per capita, 2001-2006 (US$ nominal prices) 97
Table 74:
Philippines Bath & shower products forecast expenditure per capita, 2006-2011
(US$ nominal prices) 97
Table 75: Philippines Bath & shower products
consumption per capita, 2001-2006 (Units) 98
Table 76: Philippines Bath &
shower products forecast consumption per capita, 2006-2011 (Units) 98
Table 77: Global Personal Hygiene market value, 2006 99
Table 78: Global
Personal Hygiene market split (value terms (US$ m), 2006) -- Top 5 countries
102
Table 79: Global Personal Hygiene market volume, 2006 104
Table
80: Global Personal Hygiene market split (volume terms, 2006) -- Top 5
countries 107
Table 81: Leading players - Top 5 countries 109
Table
82: Philippines Personal Hygiene new product launches (reports) and SKUs, by
company (Top 5 companies), 2006 110
Table 83: Philippines Personal Hygiene
new product launches (reports), by flavor and fragrances (Top 10 flavors),
2006 111
Table 84: Philippines Personal Hygiene new product launches
(reports), by Ingredients (Top 10 Ingredients), 2006 111
Table 85:
Philippines Personal Hygiene new product launches (reports), by Package tags
or Claims, 2006 112
Table 86: Philippines Personal Hygiene new product
launches (reports) - Recent 5 launches 113
Table 87: Philippines Key Facts
115
Table 88: Philippines population, by age group, 2000-2005 (millions)
119
Table 89: Philippines population forecast, by age group, 2005-2010
(millions) 120
Table 90: Philippines population, by gender, 2000-2005
(millions) 120
Table 91: Philippines population forecast, by gender,
2005-2010 (millions) 121
Table 92: Philippines real GDP, 2000-2005 (PHP
bn, 2005 prices) 121
Table 93: Philippines real GDP forecast, 2005-2010
(PHP bn, 2005 prices) 122
Table 94: Philippines nominal GDP, 2000-2005
(PHP bn, nominal prices) 122
Table 95: Philippines real GDP, 2000-2005
(US$ bn, 2005 prices) 123
Table 96: Philippines real GDP forecast,
2005-2010 (US$ bn, 2005 prices) 123
Table 97: Philippines consumer price
index, 2000-2005 (2000=100) 124
Table 98: Philippines consumer price
index, 2005-2010 (2000=100) 124
Table 99: Philippines exchange rate,
2000-2005 124
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