Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 36
Expenditure & consumption per
capita 38
Chapter 4 LEADING COMPANY PROFILES 41
Colgate-Palmolive
Company 41
Unilever 43
Chapter 5 CATEGORY ANALYSIS - SOAP 45
Value
Analysis, 2001-2006 45
Value Analysis, 2006-2011 46
Value Analysis,
US$ 2001-2006 48
Value Analysis, US$ 2006-2011 48
Volume Analysis,
2001-2006 50
Volume Analysis, 2006-2011 51
Company and Brand Share
Analysis 54
Distribution Analysis 59
Expenditure & consumption per
capita 61
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 64
Value Analysis,
2001-2006 64
Value Analysis, 2006-2011 66
Value Analysis, US$
2001-2006 68
Value Analysis, US$ 2006-2011 69
Volume Analysis,
2001-2006 71
Volume Analysis, 2006-2011 73
Company and Brand Share
Analysis 76
Distribution Analysis 81
Expenditure & consumption per
capita 83
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 89
Value Analysis, 2001-2006 89
Value Analysis, 2006-2011 90
Value
Analysis, US$ 2001-2006 92
Value Analysis, US$ 2006-2011 92
Volume
Analysis, 2001-2006 94
Volume Analysis, 2006-2011 95
Company and Brand
Share Analysis 98
Distribution Analysis 103
Expenditure & consumption
per capita 105
Chapter 8 COUNTRY COMPARISON 108
Value 108
Volume
113
Market Share 118
Chapter 9 NEW PRODUCT DEVELOPMENT 119
Product
launches over time 119
Recent product launches 122
Chapter 10 POLAND
SOCIOECONOMIC PROFILE 123
Country Overview 123
Key Facts 124
Political Overview 125
Poland Economic Overview 126
Chapter 11 POLAND
MACROECONOMIC PROFILE 127
Macroeconomic Indicators 127
Chapter 12
RESEARCH METHODOLOGY 133
Methodology overview 133
Secondary research
134
Market modelling 135
Primary research 136
Data finalisation
136
Ongoing research 137
Chapter 13 APPENDIX 138
Future readings
138
How to contact experts in your industry 138
LIST OF
FIGURES
Figure 1: Poland Personal hygiene value & value forecast,
2001-2011 (PLN m, nominal prices) 22
Figure 2: Poland Personal hygiene
category growth comparison, by value, 2001-2011 24
Figure 3: Poland
Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure
4: Poland Personal hygiene category growth comparison, by volume, 2001-2011
28
Figure 5: Poland Personal hygiene company share, by value, 2005-2006
(%) 33
Figure 6: Poland Personal hygiene distribution channels, by value,
2005-2006(%) 37
Figure 7: Poland Soap value & value forecast, 2001-2011
(PLN m, nominal prices) 47
Figure 8: Poland Soap category growth
comparison, by value, 2001-2011 49
Figure 9: Poland Soap volume & volume
forecast, 2001-2011 (Units m) 52
Figure 10: Poland Soap category growth
comparison, by volume, 2001-2011 53
Figure 11: Poland Soap company share,
by value, 2005-2006 (%) 56
Figure 12: Poland Soap distribution channels,
by value, 2005-2006(%) 60
Figure 13: Poland Deodorants value & value
forecast, 2001-2011 (PLN m, nominal prices) 67
Figure 14: Poland
Deodorants category growth comparison, by value, 2001-2011 70
Figure 15:
Poland Deodorants volume & volume forecast, 2001-2011 (Units m) 74
Figure
16: Poland Deodorants category growth comparison, by volume, 2001-2011 75
Figure 17: Poland Deodorants company share, by value, 2005-2006 (%) 78
Figure 18: Poland Deodorants distribution channels, by value, 2005-2006(%)
82
Figure 19: Poland Bath & shower products value & value forecast,
2001-2011 (PLN m, nominal prices) 91
Figure 20: Poland Bath & shower
products category growth comparison, by value, 2001-2011 93
Figure 21:
Poland Bath & shower products volume & volume forecast, 2001-2011 (Units m)
96
Figure 22: Poland Bath & shower products category growth comparison, by
volume, 2001-2011 97
Figure 23: Poland Bath & shower products company
share, by value, 2005-2006 (%) 100
Figure 24: Poland Bath & shower
products distribution channels, by value, 2005-2006(%) 104
Figure 25:
Global Personal Hygiene market split (value terms, 2006) -- Top 5 countries
109
Figure 26: Global Personal Hygiene market value, 2001 -- 2006 (Top 5
countries) 112
Figure 27: Global Personal Hygiene market split (volume
terms, 2006) -- Top 5 countries 114
Figure 28: Global Personal Hygiene
market volume, 2001 -- 2006 (Top 5 countries) 117
Figure 29: Map of Poland
124
Figure 30: Annual data review process 134
LIST OF TABLES
Table 1: Personal Hygiene category definitions 8
Table 2: Personal Hygiene
distribution channels 9
Table 3: Poland Personal hygiene value, 2001-2006
(PLN m, nominal prices) 20
Table 4: Poland Personal hygiene value
forecast, 2006-2011 (PLN m, nominal prices) 21
Table 5: Poland Personal
hygiene value, 2001-2006 (US$ m nominal prices) 23
Table 6: Poland
Personal hygiene value forecast, 2006-2011 (US$ m nominal prices) 23
Table
7: Poland Personal hygiene volume, 2001-2006 (Units m) 25
Table 8: Poland
Personal hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Poland
Personal hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Poland
Personal hygiene value, by brand 2005-2006 (PLN m nominal prices) 31
Table
11: Poland Personal hygiene company share by value, 2005-2006 (%) 34
Table
12: Poland Personal hygiene value, by company, 2005-2006 (PLN m nominal
prices) 35
Table 13: Poland Personal hygiene distribution channels, by
value, 2005-2006 (%) 36
Table 14: Poland Personal hygiene value, by
distribution channel, 2005-2006 (PLN m nominal prices) 36
Table 15:
Poland Personal hygiene expenditure per capita, 2001-2006 (PLN, nominal
prices) 38
Table 16: Poland Personal hygiene forecast expenditure per
capita, 2006-2011 (PLN, nominal prices) 38
Table 17: Poland Personal
hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 39
Table
18: Poland Personal hygiene forecast expenditure per capita, 2006-2011 (US$
nominal prices) 39
Table 19: Poland Personal hygiene consumption per
capita, 2001-2006 (Units) 40
Table 20: Poland Personal hygiene forecast
consumption per capita, 2006-2011 (Units) 40
Table 21: Colgate-Palmolive
Company Key Facts 41
Table 22: Unilever Key Facts 43
Table 23: Poland
Soap value, 2001-2006 (PLN m, nominal prices) 45
Table 24: Poland Soap
value forecast, 2006-2011 (PLN m, nominal prices) 46
Table 25: Poland Soap
value, 2001-2006 (US$ m nominal prices) 48
Table 26: Poland Soap value
forecast, 2006-2011 (US$ m nominal prices) 48
Table 27: Poland Soap
volume, 2001-2006 (Units m) 50
Table 28: Poland Soap volume forecast,
2006-2011 (Units m) 51
Table 29: Poland Soap brand share, by value,
2005-2006 (%) 54
Table 30: Poland Soap value, by brand 2005-2006 (PLN m
nominal prices) 55
Table 31: Poland Soap company share by value, 2005-2006
(%) 57
Table 32: Poland Soap value, by company, 2005-2006 (PLN m nominal
prices) 58
Table 33: Poland Soap distribution channels, by value,
2005-2006 (%) 59
Table 34: Poland Soap value, by distribution channel,
2005-2006 (PLN m nominal prices) 59
Table 35: Poland Soap expenditure per
capita, 2001-2006 (PLN, nominal prices) 61
Table 36: Poland Soap forecast
expenditure per capita, 2006-2011 (PLN, nominal prices) 61
Table 37:
Poland Soap expenditure per capita, 2001-2006 (US$ nominal prices) 62
Table 38: Poland Soap forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 62
Table 39: Poland Soap consumption per capita, 2001-2006 (Units)
63
Table 40: Poland Soap forecast consumption per capita, 2006-2011
(Units) 63
Table 41: Poland Deodorants value, 2001-2006 (PLN m, nominal
prices) 65
Table 42: Poland Deodorants value forecast, 2006-2011 (PLN m,
nominal prices) 66
Table 43: Poland Deodorants value, 2001-2006 (US$ m
nominal prices) 68
Table 44: Poland Deodorants value forecast, 2006-2011
(US$ m nominal prices) 69
Table 45: Poland Deodorants volume, 2001-2006
(Units m) 72
Table 46: Poland Deodorants volume forecast, 2006-2011 (Units
m) 73
Table 47: Poland Deodorants brand share, by value, 2005-2006 (%)
76
Table 48: Poland Deodorants value, by brand 2005-2006 (PLN m nominal
prices) 77
Table 49: Poland Deodorants company share by value, 2005-2006
(%) 79
Table 50: Poland Deodorants value, by company, 2005-2006 (PLN m
nominal prices) 80
Table 51: Poland Deodorants distribution channels, by
value, 2005-2006 (%) 81
Table 52: Poland Deodorants value, by distribution
channel, 2005-2006 (PLN m nominal prices) 81
Table 53: Poland Deodorants
expenditure per capita, 2001-2006 (PLN, nominal prices) 83
Table 54:
Poland Deodorants forecast expenditure per capita, 2006-2011 (PLN, nominal
prices) 84
Table 55: Poland Deodorants expenditure per capita, 2001-2006
(US$ nominal prices) 85
Table 56: Poland Deodorants forecast expenditure
per capita, 2006-2011 (US$ nominal prices) 86
Table 57: Poland Deodorants
consumption per capita, 2001-2006 (Units) 87
Table 58: Poland Deodorants
forecast consumption per capita, 2006-2011 (Units) 88
Table 59: Poland
Bath & shower products value, 2001-2006 (PLN m, nominal prices) 89
Table
60: Poland Bath & shower products value forecast, 2006-2011 (PLN m, nominal
prices) 90
Table 61: Poland Bath & shower products value, 2001-2006 (US$ m
nominal prices) 92
Table 62: Poland Bath & shower products value forecast,
2006-2011 (US$ m nominal prices) 92
Table 63: Poland Bath & shower
products volume, 2001-2006 (Units m) 94
Table 64: Poland Bath & shower
products volume forecast, 2006-2011 (Units m) 95
Table 65: Poland Bath &
shower products brand share, by value, 2005-2006 (%) 98
Table 66: Poland
Bath & shower products value, by brand 2005-2006 (PLN m nominal prices) 99
Table 67: Poland Bath & shower products company share by value, 2005-2006 (%)
101
Table 68: Poland Bath & shower products value, by company, 2005-2006
(PLN m nominal prices) 102
Table 69: Poland Bath & shower products
distribution channels, by value, 2005-2006 (%) 103
Table 70: Poland Bath &
shower products value, by distribution channel, 2005-2006 (PLN m nominal
prices) 103
Table 71: Poland Bath & shower products expenditure per
capita, 2001-2006 (PLN, nominal prices) 105
Table 72: Poland Bath &
shower products forecast expenditure per capita, 2006-2011 (PLN, nominal
prices) 105
Table 73: Poland Bath & shower products expenditure per
capita, 2001-2006 (US$ nominal prices) 106
Table 74: Poland Bath & shower
products forecast expenditure per capita, 2006-2011 (US$ nominal prices)
106
Table 75: Poland Bath & shower products consumption per capita,
2001-2006 (Units) 107
Table 76: Poland Bath & shower products forecast
consumption per capita, 2006-2011 (Units) 107
Table 77: Global Personal
Hygiene market value, 2006 108
Table 78: Global Personal Hygiene market
split (value terms (US$ m), 2006) -- Top 5 countries 111
Table 79: Global
Personal Hygiene market volume, 2006 113
Table 80: Global Personal Hygiene
market split (volume terms, 2006) -- Top 5 countries 116
Table 81: Leading
players - Top 5 countries 118
Table 82: Poland Personal Hygiene new
product launches (reports) and SKUs, by company (Top 5 companies), 2006q
119
Table 83: Poland Personal Hygiene new product launches (reports), by
flavor and fragrances (Top 10 flavors), 2006 120
Table 84: Poland Personal
Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients),
2006 120
Table 85: Poland Personal Hygiene new product launches (reports),
by Package tags or Claims (Top 10 claims), 2006 121
Table 86: Poland
Personal Hygiene new product launches (reports) - Recent 5 launches 122
Table 87: Poland Key Facts 124
Table 88: Poland population, by age group,
2000-2005 (millions) 127
Table 89: Poland population forecast, by age
group, 2005-2010 (millions) 128
Table 90: Poland population, by gender,
2000-2005 (millions) 128
Table 91: Poland population forecast, by gender,
2005-2010 (millions) 129
Table 92: Poland real GDP, 2000-2005 (PLN bn,
2005 prices) 129
Table 93: Poland real GDP forecast, 2005-2010 (PLN bn,
2005 prices) 130
Table 94: Poland nominal GDP, 2000-2005 (PLN bn, nominal
prices) 130
Table 95: Poland real GDP, 2000-2005 (US$ bn, 2005 prices)
131
Table 96: Poland real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
131
Table 97: Poland consumer price index, 2005-2010 (2000=100) 132
Table 98: Poland exchange rate, 2000-2005 132
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