Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Unilever 39
Beiersdorf AG 41
Chapter 5 CATEGORY ANALYSIS - SOAP 43
Value Analysis,
2001-2006 43
Value Analysis, 2006-2011 44
Value Analysis, US$
2001-2006 46
Value Analysis, US$ 2006-2011 46
Volume Analysis,
2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share
Analysis 52
Distribution Analysis 55
Expenditure & consumption per
capita 57
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 60
Value Analysis,
2001-2006 60
Value Analysis, 2006-2011 62
Value Analysis, US$
2001-2006 64
Value Analysis, US$ 2006-2011 65
Volume Analysis,
2001-2006 67
Volume Analysis, 2006-2011 69
Company and Brand Share
Analysis 72
Distribution Analysis 75
Expenditure & consumption per
capita 77
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011 84
Value
Analysis, US$ 2001-2006 86
Value Analysis, US$ 2006-2011 86
Volume
Analysis, 2001-2006 88
Volume Analysis, 2006-2011 89
Company and Brand
Share Analysis 92
Distribution Analysis 95
Expenditure & consumption
per capita 97
Chapter 8 COUNTRY COMPARISON 100
Value 100
Volume
105
Market Share 110
Chapter 9 NEW PRODUCT DEVELOPMENT 111
Product
launches over time 111
Recent product launches 114
Chapter 10 PORTUGAL
SOCIOECONOMIC PROFILE 115
Country Overview 115
Key Facts 116
Political Overview 117
Portugal Economic Overview 118
Chapter 11
PORTUGAL MACROECONOMIC PROFILE 119
Macroeconomic Indicators 119
Chapter 12 RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary
research 126
Market modelling 127
Primary research 128
Data
finalisation 128
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
LIST OF FIGURES
Figure 1: Portugal Personal hygiene value & value
forecast, 2001-2011 (EUR m, nominal prices) 22
Figure 2: Portugal Personal
hygiene category growth comparison, by value, 2001-2011 24
Figure 3:
Portugal Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure 4: Portugal Personal hygiene category growth comparison, by volume,
2001-2011 28
Figure 5: Portugal Personal hygiene company share, by value,
2005-2006 (%) 31
Figure 6: Portugal Personal hygiene distribution
channels, by value, 2005-2006(%) 35
Figure 7: Portugal Soap value & value
forecast, 2001-2011 (EUR m, nominal prices) 45
Figure 8: Portugal Soap
category growth comparison, by value, 2001-2011 47
Figure 9: Portugal Soap
volume & volume forecast, 2001-2011 (Units m) 50
Figure 10: Portugal Soap
category growth comparison, by volume, 2001-2011 51
Figure 11: Portugal
Soap company share, by value, 2005-2006 (%) 53
Figure 12: Portugal Soap
distribution channels, by value, 2005-2006(%) 56
Figure 13: Portugal
Deodorants value & value forecast, 2001-2011 (EUR m, nominal prices) 63
Figure 14: Portugal Deodorants category growth comparison, by value, 2001-2011
66
Figure 15: Portugal Deodorants volume & volume forecast, 2001-2011
(Units m) 70
Figure 16: Portugal Deodorants category growth comparison, by
volume, 2001-2011 71
Figure 17: Portugal Deodorants company share, by
value, 2005-2006 (%) 73
Figure 18: Portugal Deodorants distribution
channels, by value, 2005-2006(%) 76
Figure 19: Portugal Bath & shower
products value & value forecast, 2001-2011 (EUR m, nominal prices) 85
Figure 20: Portugal Bath & shower products category growth comparison, by
value, 2001-2011 87
Figure 21: Portugal Bath & shower products volume &
volume forecast, 2001-2011 (Units m) 90
Figure 22: Portugal Bath & shower
products category growth comparison, by volume, 2001-2011 91
Figure 23:
Portugal Bath & shower products company share, by value, 2005-2006 (%) 93
Figure 24: Portugal Bath & shower products distribution channels, by value,
2005-2006(%) 96
Figure 25: Global Personal Hygiene market split (value
terms, 2006) -- Top 5 countries 101
Figure 26: Global Personal Hygiene
market value, 2001 -- 2006 (Top 5 countries) 104
Figure 27: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 106
Figure 28: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5
countries) 109
Figure 29: Map of Portugal 116
Figure 30: Annual data
review process 126
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: Portugal Personal Hygiene value, 2001-2006 (EUR m, nominal
prices) 20
Table 4: Portugal Personal Hygiene value forecast, 2006-2011
(EUR m, nominal prices) 21
Table 5: Portugal Personal Hygiene value,
2001-2006 (US$ m nominal prices) 23
Table 6: Portugal Personal Hygiene
value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Portugal
Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Portugal Personal
Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Portugal Personal
Hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Portugal
Personal Hygiene value, by brand 2005-2006 (EUR m nominal prices) 30
Table
11: Portugal Personal Hygiene company share by value, 2005-2006 (%) 32
Table 12: Portugal Personal Hygiene value, by company, 2005-2006 (EUR m
nominal prices) 33
Table 13: Portugal Personal Hygiene distribution
channels, by value, 2005-2006 (%) 34
Table 14: Portugal Personal Hygiene
value, by distribution channel, 2005-2006 (EUR m nominal prices) 34
Table
15: Portugal Personal Hygiene expenditure per capita, 2001-2006 (EUR, nominal
prices) 36
Table 16: Portugal Personal Hygiene forecast expenditure per
capita, 2006-2011 (EUR, nominal prices) 36
Table 17: Portugal Personal
Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 37
Table
18: Portugal Personal Hygiene forecast expenditure per capita, 2006-2011 (US$
nominal prices) 37
Table 19: Portugal Personal Hygiene consumption per
capita, 2001-2006 (Units) 38
Table 20: Portugal Personal Hygiene forecast
consumption per capita, 2006-2011 (Units) 38
Table 21: Unilever Key Facts
39
Table 22: Beiersdorf AG Key Facts 41
Table 23: Portugal Soap value,
2001-2006 (EUR m, nominal prices) 43
Table 24: Portugal Soap value
forecast, 2006-2011 (EUR m, nominal prices) 44
Table 25: Portugal Soap
value, 2001-2006 (US$ m nominal prices) 46
Table 26: Portugal Soap value
forecast, 2006-2011 (US$ m nominal prices) 46
Table 27: Portugal Soap
volume, 2001-2006 (Units m) 48
Table 28: Portugal Soap volume forecast,
2006-2011 (Units m) 49
Table 29: Portugal Soap brand share, by value,
2005-2006 (%) 52
Table 30: Portugal Soap value, by brand 2005-2006 (EUR m
nominal prices) 52
Table 31: Portugal Soap company share by value,
2005-2006 (%) 54
Table 32: Portugal Soap value, by company, 2005-2006 (EUR
m nominal prices) 54
Table 33: Portugal Soap distribution channels, by
value, 2005-2006 (%) 55
Table 34: Portugal Soap value, by distribution
channel, 2005-2006 (EUR m nominal prices) 55
Table 35: Portugal Soap
expenditure per capita, 2001-2006 (EUR, nominal prices) 57
Table 36:
Portugal Soap forecast expenditure per capita, 2006-2011 (EUR, nominal prices)
57
Table 37: Portugal Soap expenditure per capita, 2001-2006 (US$ nominal
prices) 58
Table 38: Portugal Soap forecast expenditure per capita,
2006-2011 (US$ nominal prices) 58
Table 39: Portugal Soap consumption per
capita, 2001-2006 (Units) 59
Table 40: Portugal Soap forecast consumption
per capita, 2006-2011 (Units) 59
Table 41: Portugal Deodorants value,
2001-2006 (EUR m, nominal prices) 61
Table 42: Portugal Deodorants value
forecast, 2006-2011 (EUR m, nominal prices) 62
Table 43: Portugal
Deodorants value, 2001-2006 (US$ m nominal prices) 64
Table 44: Portugal
Deodorants value forecast, 2006-2011 (US$ m nominal prices) 65
Table 45:
Portugal Deodorants volume, 2001-2006 (Units m) 68
Table 46: Portugal
Deodorants volume forecast, 2006-2011 (Units m) 69
Table 47: Portugal
Deodorants brand share, by value, 2005-2006 (%) 72
Table 48: Portugal
Deodorants value, by brand 2005-2006 (EUR m nominal prices) 72
Table 49:
Portugal Deodorants company share by value, 2005-2006 (%) 74
Table 50:
Portugal Deodorants value, by company, 2005-2006 (EUR m nominal prices) 74
Table 51: Portugal Deodorants distribution channels, by value, 2005-2006 (%)
75
Table 52: Portugal Deodorants value, by distribution channel, 2005-2006
(EUR m nominal prices) 75
Table 53: Portugal Deodorants expenditure per
capita, 2001-2006 (EUR, nominal prices) 77
Table 54: Portugal Deodorants
forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 78
Table
55: Portugal Deodorants expenditure per capita, 2001-2006 (US$ nominal prices)
79
Table 56: Portugal Deodorants forecast expenditure per capita,
2006-2011 (US$ nominal prices) 80
Table 57: Portugal Deodorants
consumption per capita, 2001-2006 (Units) 81
Table 58: Portugal Deodorants
forecast consumption per capita, 2006-2011 (Units) 82
Table 59: Portugal
Bath & shower products value, 2001-2006 (EUR m, nominal prices) 83
Table
60: Portugal Bath & shower products value forecast, 2006-2011 (EUR m, nominal
prices) 84
Table 61: Portugal Bath & shower products value, 2001-2006 (US$
m nominal prices) 86
Table 62: Portugal Bath & shower products value
forecast, 2006-2011 (US$ m nominal prices) 86
Table 63: Portugal Bath &
shower products volume, 2001-2006 (Units m) 88
Table 64: Portugal Bath &
shower products volume forecast, 2006-2011 (Units m) 89
Table 65: Portugal
Bath & shower products brand share, by value, 2005-2006 (%) 92
Table 66:
Portugal Bath & shower products value, by brand 2005-2006 (EUR m nominal
prices) 92
Table 67: Portugal Bath & shower products company share by
value, 2005-2006 (%) 94
Table 68: Portugal Bath & shower products value,
by company, 2005-2006 (EUR m nominal prices) 94
Table 69: Portugal Bath &
shower products distribution channels, by value, 2005-2006 (%) 95
Table
70: Portugal Bath & shower products value, by distribution channel, 2005-2006
(EUR m nominal prices) 95
Table 71: Portugal Bath & shower products
expenditure per capita, 2001-2006 (EUR, nominal prices) 97
Table 72:
Portugal Bath & shower products forecast expenditure per capita, 2006-2011
(EUR, nominal prices) 97
Table 73: Portugal Bath & shower products
expenditure per capita, 2001-2006 (US$ nominal prices) 98
Table 74:
Portugal Bath & shower products forecast expenditure per capita, 2006-2011
(US$ nominal prices) 98
Table 75: Portugal Bath & shower products
consumption per capita, 2001-2006 (Units) 99
Table 76: Portugal Bath &
shower products forecast consumption per capita, 2006-2011 (Units) 99
Table 77: Global Personal Hygiene market value, 2006 100
Table 78: Global
Personal Hygiene market split (value terms (US$ m), 2006) -- Top 5 countries
103
Table 79: Global Personal Hygiene market volume, 2006 105
Table
80: Global Personal Hygiene market split (volume terms, 2006) -- Top 5
countries 108
Table 81: Leading players - Top 5 countries 110
Table
82: Portugal Personal Hygiene new product launches (reports) and SKUs, by
company (Top 5 companies), 2006 111
Table 83: Portugal Personal Hygiene
new product launches (reports), by flavor and fragrances (Top 10 flavors),
2006 112
Table 84: Portugal Personal Hygiene new product launches
(reports), by Ingredients (Top 10 Ingredients), 2006 112
Table 85:
Portugal Personal Hygiene new product launches (reports), by Package tags or
Claims (Top 10 claims), 2006 113
Table 86: Portugal Personal Hygiene new
product launches (reports) - Recent 5 launches 114
Table 87: Portugal Key
Facts 116
Table 88: Portugal population, by age group, 2000-2005
(millions) 119
Table 89: Portugal population forecast, by age group,
2005-2010 (millions) 120
Table 90: Portugal population, by gender,
2000-2005 (millions) 120
Table 91: Portugal population forecast, by
gender, 2005-2010 (millions) 121
Table 92: Portugal real GDP, 2000-2005
(EUR bn, 2005 prices) 121
Table 93: Portugal real GDP forecast, 2005-2010
(EUR bn, 2005 prices) 122
Table 94: Portugal nominal GDP, 2000-2005 (EUR
bn, nominal prices) 122
Table 95: Portugal real GDP, 2000-2005 (US$ bn,
2005 prices) 123
Table 96: Portugal real GDP forecast, 2005-2010 (US$ bn,
2005 prices) 123
Table 97: Portugal consumer price index, 2000-2005
(2000=100) 124
Table 98: Portugal consumer price index, 2005-2010
(2000=100) 124
Table 99: Portugal exchange rate, 2000-2005 124
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