Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 32
Expenditure & consumption per
capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Unilever 37
Colgate-Palmolive Company 39
Chapter 5 CATEGORY ANALYSIS - SOAP 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value
Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 44
Volume
Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand
Share Analysis 50
Distribution Analysis 53
Expenditure & consumption
per capita 55
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 58
Value
Analysis, 2001-2006 58
Value Analysis, 2006-2011 60
Value Analysis,
US$ 2001-2006 62
Value Analysis, US$ 2006-2011 63
Volume Analysis,
2001-2006 65
Volume Analysis, 2006-2011 67
Company and Brand Share
Analysis 70
Distribution Analysis 73
Expenditure & consumption per
capita 75
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value
Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 84
Volume
Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand
Share Analysis 90
Distribution Analysis 93
Expenditure & consumption
per capita 95
Chapter 8 COUNTRY COMPARISON 98
Value 98
Volume
103
Market Share 108
Chapter 9 NEW PRODUCT DEVELOPMENT 109
Product
launches over time 109
Recent product launches 112
Chapter 10 SAUDI
ARABIA MACROECONOMIC PROFILE 113
Macroeconomic Indicators 113
Chapter
11 RESEARCH METHODOLOGY 119
Methodology overview 119
Secondary
research 120
Market modelling 121
Primary research 122
Data
finalisation 122
Ongoing research 123
Chapter 12 APPENDIX 124
Future readings 124
How to contact experts in your industry 124
LIST OF FIGURES
Figure 1: Saudi Arabia Personal hygiene value & value
forecast, 2001-2011 (SAR m, nominal prices) 22
Figure 2: Saudi Arabia
Personal hygiene category growth comparison, by value, 2001-2011 24
Figure
3: Saudi Arabia Personal hygiene volume & volume forecast, 2001-2011 (Units m)
27
Figure 4: Saudi Arabia Personal hygiene category growth comparison, by
volume, 2001-2011 28
Figure 5: Saudi Arabia Personal hygiene company
share, by value, 2005-2006 (%) 30
Figure 6: Saudi Arabia Personal hygiene
distribution channels, by value, 2005-2006(%) 33
Figure 7: Saudi Arabia
Soap value & value forecast, 2001-2011 (SAR m, nominal prices) 43
Figure
8: Saudi Arabia Soap category growth comparison, by value, 2001-2011 45
Figure 9: Saudi Arabia Soap volume & volume forecast, 2001-2011 (Units m)
48
Figure 10: Saudi Arabia Soap category growth comparison, by volume,
2001-2011 49
Figure 11: Saudi Arabia Soap company share, by value,
2005-2006 (%) 51
Figure 12: Saudi Arabia Soap distribution channels, by
value, 2005-2006(%) 54
Figure 13: Saudi Arabia Deodorants value & value
forecast, 2001-2011 (SAR m, nominal prices) 61
Figure 14: Saudi Arabia
Deodorants category growth comparison, by value, 2001-2011 64
Figure 15:
Saudi Arabia Deodorants volume & volume forecast, 2001-2011 (Units m) 68
Figure 16: Saudi Arabia Deodorants category growth comparison, by volume,
2001-2011 69
Figure 17: Saudi Arabia Deodorants company share, by value,
2005-2006 (%) 71
Figure 18: Saudi Arabia Deodorants distribution channels,
by value, 2005-2006(%) 74
Figure 19: Saudi Arabia Bath & shower products
value & value forecast, 2001-2011 (SAR m, nominal prices) 83
Figure 20:
Saudi Arabia Bath & shower products category growth comparison, by value,
2001-2011 85
Figure 21: Saudi Arabia Bath & shower products volume &
volume forecast, 2001-2011 (Units m) 88
Figure 22: Saudi Arabia Bath &
shower products category growth comparison, by volume, 2001-2011 89
Figure 23: Saudi Arabia Bath & shower products company share, by value,
2005-2006 (%) 91
Figure 24: Saudi Arabia Bath & shower products
distribution channels, by value, 2005-2006(%) 94
Figure 25: Global
Personal Hygiene market split (value terms, 2006) -- Top 5 countries 99
Figure 26: Global Personal Hygiene market value, 2001 -- 2006 (Top 5
countries) 102
Figure 27: Global Personal Hygiene market split (volume
terms, 2006) -- Top 5 countries 104
Figure 28: Global Personal Hygiene
market volume, 2001 -- 2006 (Top 5 countries) 107
Figure 29: Annual data
review process 120
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: Saudi Arabia Personal Hygiene value, 2001-2006 (SAR m, nominal
prices) 20
Table 4: Saudi Arabia Personal Hygiene value forecast,
2006-2011 (SAR m, nominal prices) 21
Table 5: Saudi Arabia Personal
Hygiene value, 2001-2006 (US$ m nominal prices) 23
Table 6: Saudi Arabia
Personal Hygiene value forecast, 2006-2011 (US$ m nominal prices) 23
Table
7: Saudi Arabia Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8:
Saudi Arabia Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Saudi Arabia Personal Hygiene brand share, by value, 2005-2006 (%)
29
Table 10: Saudi Arabia Personal Hygiene value, by brand 2005-2006 (SAR
m nominal prices) 29
Table 11: Saudi Arabia Personal Hygiene company share
by value, 2005-2006 (%) 31
Table 12: Saudi Arabia Personal Hygiene value,
by company, 2005-2006 (SAR m nominal prices) 31
Table 13: Saudi Arabia
Personal Hygiene distribution channels, by value, 2005-2006 (%) 32
Table
14: Saudi Arabia Personal Hygiene value, by distribution channel, 2005-2006
(SAR m nominal prices) 32
Table 15: Saudi Arabia Personal Hygiene
expenditure per capita, 2001-2006 (SAR, nominal prices) 34
Table 16:
Saudi Arabia Personal Hygiene forecast expenditure per capita, 2006-2011 (SAR,
nominal prices) 34
Table 17: Saudi Arabia Personal Hygiene expenditure per
capita, 2001-2006 (US$ nominal prices) 35
Table 18: Saudi Arabia Personal
Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 35
Table 19: Saudi Arabia Personal Hygiene consumption per capita, 2001-2006
(Units) 36
Table 20: Saudi Arabia Personal Hygiene forecast consumption
per capita, 2006-2011 (Units) 36
Table 21: Unilever Key Facts 37
Table
22: Colgate-Palmolive Company Key Facts 39
Table 23: Saudi Arabia Soap
value, 2001-2006 (SAR m, nominal prices) 41
Table 24: Saudi Arabia Soap
value forecast, 2006-2011 (SAR m, nominal prices) 42
Table 25: Saudi
Arabia Soap value, 2001-2006 (US$ m nominal prices) 44
Table 26: Saudi
Arabia Soap value forecast, 2006-2011 (US$ m nominal prices) 44
Table 27:
Saudi Arabia Soap volume, 2001-2006 (Units m) 46
Table 28: Saudi Arabia
Soap volume forecast, 2006-2011 (Units m) 47
Table 29: Saudi Arabia Soap
brand share, by value, 2005-2006 (%) 50
Table 30: Saudi Arabia Soap value,
by brand 2005-2006 (SAR m nominal prices) 50
Table 31: Saudi Arabia Soap
company share by value, 2005-2006 (%) 52
Table 32: Saudi Arabia Soap
value, by company, 2005-2006 (SAR m nominal prices) 52
Table 33: Saudi
Arabia Soap distribution channels, by value, 2005-2006 (%) 53
Table 34:
Saudi Arabia Soap value, by distribution channel, 2005-2006 (SAR m nominal
prices) 53
Table 35: Saudi Arabia Soap expenditure per capita, 2001-2006
(SAR, nominal prices) 55
Table 36: Saudi Arabia Soap forecast expenditure
per capita, 2006-2011 (SAR, nominal prices) 55
Table 37: Saudi Arabia Soap
expenditure per capita, 2001-2006 (US$ nominal prices) 56
Table 38: Saudi
Arabia Soap forecast expenditure per capita, 2006-2011 (US$ nominal prices)
56
Table 39: Saudi Arabia Soap consumption per capita, 2001-2006 (Units)
57
Table 40: Saudi Arabia Soap forecast consumption per capita, 2006-2011
(Units) 57
Table 41: Saudi Arabia Deodorants value, 2001-2006 (SAR m,
nominal prices) 59
Table 42: Saudi Arabia Deodorants value forecast,
2006-2011 (SAR m, nominal prices) 60
Table 43: Saudi Arabia Deodorants
value, 2001-2006 (US$ m nominal prices) 62
Table 44: Saudi Arabia
Deodorants value forecast, 2006-2011 (US$ m nominal prices) 63
Table 45:
Saudi Arabia Deodorants volume, 2001-2006 (Units m) 66
Table 46: Saudi
Arabia Deodorants volume forecast, 2006-2011 (Units m) 67
Table 47: Saudi
Arabia Deodorants brand share, by value, 2005-2006 (%) 70
Table 48: Saudi
Arabia Deodorants value, by brand 2005-2006 (SAR m nominal prices) 70
Table 49: Saudi Arabia Deodorants company share by value, 2005-2006 (%) 72
Table 50: Saudi Arabia Deodorants value, by company, 2005-2006 (SAR m nominal
prices) 72
Table 51: Saudi Arabia Deodorants distribution channels, by
value, 2005-2006 (%) 73
Table 52: Saudi Arabia Deodorants value, by
distribution channel, 2005-2006 (SAR m nominal prices) 73
Table 53: Saudi
Arabia Deodorants expenditure per capita, 2001-2006 (SAR, nominal prices)
75
Table 54: Saudi Arabia Deodorants forecast expenditure per capita,
2006-2011 (SAR, nominal prices) 76
Table 55: Saudi Arabia Deodorants
expenditure per capita, 2001-2006 (US$ nominal prices) 77
Table 56: Saudi
Arabia Deodorants forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 78
Table 57: Saudi Arabia Deodorants consumption per capita,
2001-2006 (Units) 79
Table 58: Saudi Arabia Deodorants forecast
consumption per capita, 2006-2011 (Units) 80
Table 59: Saudi Arabia Bath &
shower products value, 2001-2006 (SAR m, nominal prices) 81
Table 60:
Saudi Arabia Bath & shower products value forecast, 2006-2011 (SAR m, nominal
prices) 82
Table 61: Saudi Arabia Bath & shower products value, 2001-2006
(US$ m nominal prices) 84
Table 62: Saudi Arabia Bath & shower products
value forecast, 2006-2011 (US$ m nominal prices) 84
Table 63: Saudi Arabia
Bath & shower products volume, 2001-2006 (Units m) 86
Table 64: Saudi
Arabia Bath & shower products volume forecast, 2006-2011 (Units m) 87
Table 65: Saudi Arabia Bath & shower products brand share, by value, 2005-2006
(%) 90
Table 66: Saudi Arabia Bath & shower products value, by brand
2005-2006 (SAR m nominal prices) 90
Table 67: Saudi Arabia Bath & shower
products company share by value, 2005-2006 (%) 92
Table 68: Saudi Arabia
Bath & shower products value, by company, 2005-2006 (SAR m nominal prices)
92
Table 69: Saudi Arabia Bath & shower products distribution channels, by
value, 2005-2006 (%) 93
Table 70: Saudi Arabia Bath & shower products
value, by distribution channel, 2005-2006 (SAR m nominal prices) 93
Table
71: Saudi Arabia Bath & shower products expenditure per capita, 2001-2006
(SAR, nominal prices) 95
Table 72: Saudi Arabia Bath & shower products
forecast expenditure per capita, 2006-2011 (SAR, nominal prices) 95
Table
73: Saudi Arabia Bath & shower products expenditure per capita, 2001-2006 (US$
nominal prices) 96
Table 74: Saudi Arabia Bath & shower products forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 96
Table 75: Saudi
Arabia Bath & shower products consumption per capita, 2001-2006 (Units) 97
Table 76: Saudi Arabia Bath & shower products forecast consumption per capita,
2006-2011 (Units) 97
Table 77: Global Personal Hygiene market value, 2006
98
Table 78: Global Personal Hygiene market split (value terms (US$ m),
2006) -- Top 5 countries 101
Table 79: Global Personal Hygiene market
volume, 2006 103
Table 80: Global Personal Hygiene market split (volume
terms, 2006) -- Top 5 countries 106
Table 81: Leading players - Top 5
countries 108
Table 82: Saudi Arabia Personal Hygiene new product launches
(reports) and SKUs, by company (Top 5 companies), 2006 109
Table 83: Saudi
Arabia Personal Hygiene new product launches (reports), by flavor and
fragrances (Top 10 flavors), 2006 110
Table 84: Saudi Arabia Personal
Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients),
2006 110
Table 85: Saudi Arabia Personal Hygiene new product launches
(reports), by Package tags or Claims (Top 10 claims), 2006 111
Table 86:
Saudi Arabia Personal Hygiene new product launches (reports) - Recent 5
launches 112
Table 87: Saudi Arabia population, by age group, 2000-2005
(millions) 113
Table 88: Saudi Arabia population forecast, by age group,
2005-2010 (millions) 114
Table 89: Saudi Arabia population, by gender,
2000-2005 (millions) 114
Table 90: Saudi Arabia population forecast, by
gender, 2005-2010 (millions) 115
Table 91: Saudi Arabia real GDP,
2000-2005 (SAR bn, 2005 prices) 115
Table 92: Saudi Arabia real GDP
forecast, 2005-2010 (SAR bn, 2005 prices) 116
Table 93: Saudi Arabia
nominal GDP, 2000-2005 (SAR bn, nominal prices) 116
Table 94: Saudi Arabia
real GDP, 2000-2005 (US$ bn, 2005 prices) 117
Table 95: Saudi Arabia real
GDP forecast, 2005-2010 (US$ bn, 2005 prices) 117
Table 96: Saudi Arabia
consumer price index, 2000-2005 (2000=100) 118
Table 97: Saudi Arabia
consumer price index, 2005-2010 (2000=100) 118
Table 98: Saudi Arabia
exchange rate, 2000-2005 118
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