Table of Contents
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Personal Hygiene
2
Market Value 2
Market Value Forecast 2
Market Volume 2
Market Volume Forecast 2
Market Segmentation 2
Market Share 2
Summary category level - Soap 3
Market Value 3
Market Value Forecast
3
Market Volume 3
Market Volume Forecast 3
Market Segmentation
3
Market Share 3
Summary category level - Deodorants 4
Market
Value 4
Market Value Forecast 4
Market Volume 4
Market Volume
Forecast 4
Market Segmentation 4
Market Share 4
Summary category
level - Bath & Shower Products 5
Market Value 5
Market Value Forecast
5
Market Volume 5
Market Volume Forecast 5
Market Segmentation
5
Market Share 5
Chapter 2 INTRODUCTION 6
What is this report
about? 6
How to use this report 6
Market Definition 7
TABLE OF
CONTENTS 10
LIST OF FIGURES 11
LIST OF TABLES 12
Chapter 3 MARKET
OVERVIEW 13
Value Analysis, 2001-2006 13
Value Analysis, 2006-2011
14
Value Analysis, US$ 2001-2006 16
Value Analysis, US$ 2006-2011
16
Volume Analysis, 2001-2006 18
Volume Analysis, 2006-2011 19
Company and Brand Share Analysis 22
Distribution Analysis 26
Expenditure & consumption per capita 28
Chapter 4 LEADING COMPANY PROFILES
31
Unilever 31
The Procter & Gamble 33
Chapter 5 CATEGORY ANALYSIS
- SOAP 35
Value Analysis, 2001-2006 35
Value Analysis, 2006-2011
36
Value Analysis, US$ 2001-2006 38
Value Analysis, US$ 2006-2011
38
Volume Analysis, 2001-2006 40
Volume Analysis, 2006-2011 41
Company and Brand Share Analysis 44
Distribution Analysis 47
Expenditure & consumption per capita 49
Chapter 6 CATEGORY ANALYSIS -
DEODORANTS 52
Value Analysis, 2001-2006 52
Value Analysis, 2006-2011
54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011
57
Volume Analysis, 2001-2006 59
Volume Analysis, 2006-2011 61
Company and Brand Share Analysis 64
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 7 CATEGORY ANALYSIS - BATH
& SHOWER PRODUCTS 75
Value Analysis, 2001-2006 75
Value Analysis,
2006-2011 76
Value Analysis, US$ 2001-2006 78
Value Analysis, US$
2006-2011 78
Volume Analysis, 2001-2006 80
Volume Analysis, 2006-2011
81
Company and Brand Share Analysis 84
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 8 COUNTRY COMPARISON
92
Value 92
Volume 97
Market Share 102
Chapter 9 NEW PRODUCT
DEVELOPMENT 103
Product launches over time 103
Recent product launches
106
Chapter 10 SINGAPORE SOCIOECONOMIC PROFILE 107
Country Overview
107
Key Facts 108
Political Overview 109
Singapore Economic
Overview 110
Chapter 11 SINGAPORE MACROECONOMIC PROFILE 111
Macroeconomic Indicators 111
Chapter 12 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modelling
119
Creating an initial data model 119
Revising the initial data model
119
Creating a final estimate 119
Creating demographic value splits
120
Primary research 120
Data finalisation 120
Ongoing research
121
Chapter 13 APPENDIX 122
Future readings 122
How to contact
experts in your industry 122
List of Tables
Table 1: Personal
Hygiene category definitions 8
Table 2: Personal Hygiene distribution
channels 9
Table 3: Singapore Personal Hygiene value, 2001-2006 (SGD m,
nominal prices) 13
Table 4: Singapore Personal Hygiene value forecast,
2006-2011 (SGD m, nominal prices) 14
Table 5: Singapore Personal Hygiene
value, 2001-2006 (US$ m nominal prices) 16
Table 6: Singapore Personal
Hygiene value forecast, 2006-2011 (US$ m nominal prices) 16
Table 7:
Singapore Personal Hygiene volume, 2001-2006 (Units m) 18
Table 8:
Singapore Personal Hygiene volume forecast, 2006-2011 (Units m) 19
Table
9: Singapore Personal Hygiene brand share, by value, 2005-2006 (%) 22
Table 10: Singapore Personal Hygiene value, by brand 2005-2006 (SGD m nominal
prices) 23
Table 11: Singapore Personal Hygiene company share by value,
2005-2006 (%) 25
Table 12: Singapore Personal Hygiene value, by company,
2005-2006 (SGD m nominal prices) 25
Table 13: Singapore Personal Hygiene
distribution channels, by value, 2005-2006 (%) 26
Table 14: Singapore
Personal Hygiene value, by distribution channel, 2005-2006 (SGD m nominal
prices) 26
Table 15: Singapore Personal Hygiene expenditure per capita,
2001-2006 (SGD, nominal prices) 28
Table 16: Singapore Personal Hygiene
forecast expenditure per capita, 2006-2011 (SGD, nominal prices) 28
Table
17: Singapore Personal Hygiene expenditure per capita, 2001-2006 (US$ nominal
prices) 29
Table 18: Singapore Personal Hygiene forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 29
Table 19: Singapore Personal
Hygiene consumption per capita, 2001-2006 (Units) 30
Table 20: Singapore
Personal Hygiene forecast consumption per capita, 2006-2011 (Units) 30
Table 21: Unilever Key Facts 31
Table 22: The Procter & Gamble Key Facts
33
Table 23: Singapore Soap value, 2001-2006 (SGD m, nominal prices)
35
Table 24: Singapore Soap value forecast, 2006-2011 (SGD m, nominal
prices) 36
Table 25: Singapore Soap value, 2001-2006 (US$ m nominal
prices) 38
Table 26: Singapore Soap value forecast, 2006-2011 (US$ m
nominal prices) 38
Table 27: Singapore Soap volume, 2001-2006 (Units m)
40
Table 28: Singapore Soap volume forecast, 2006-2011 (Units m) 41
Table 29: Singapore Soap brand share, by value, 2005-2006 (%) 44
Table 30:
Singapore Soap value, by brand 2005-2006 (SGD m nominal prices) 44
Table
31: Singapore Soap company share by value, 2005-2006 (%) 46
Table 32:
Singapore Soap value, by company, 2005-2006 (SGD m nominal prices) 46
Table 33: Singapore Soap distribution channels, by value, 2005-2006 (%) 47
Table 34: Singapore Soap value, by distribution channel, 2005-2006 (SGD m
nominal prices) 47
Table 35: Singapore Soap expenditure per capita,
2001-2006 (SGD, nominal prices) 49
Table 36: Singapore Soap forecast
expenditure per capita, 2006-2011 (SGD, nominal prices) 49
Table 37:
Singapore Soap expenditure per capita, 2001-2006 (US$ nominal prices) 50
Table 38: Singapore Soap forecast expenditure per capita, 2006-2011 (US$
nominal prices) 50
Table 39: Singapore Soap consumption per capita,
2001-2006 (Units) 51
Table 40: Singapore Soap forecast consumption per
capita, 2006-2011 (Units) 51
Table 41: Singapore Deodorants value,
2001-2006 (SGD m, nominal prices) 53
Table 42: Singapore Deodorants value
forecast, 2006-2011 (SGD m, nominal prices) 54
Table 43: Singapore
Deodorants value, 2001-2006 (US$ m nominal prices) 56
Table 44: Singapore
Deodorants value forecast, 2006-2011 (US$ m nominal prices) 57
Table 45:
Singapore Deodorants volume, 2001-2006 (Units m) 60
Table 46: Singapore
Deodorants volume forecast, 2006-2011 (Units m) 61
Table 47: Singapore
Deodorants brand share, by value, 2005-2006 (%) 64
Table 48: Singapore
Deodorants value, by brand 2005-2006 (SGD m nominal prices) 64
Table 49:
Singapore Deodorants company share by value, 2005-2006 (%) 66
Table 50:
Singapore Deodorants value, by company, 2005-2006 (SGD m nominal prices)
66
Table 51: Singapore Deodorants distribution channels, by value,
2005-2006 (%) 67
Table 52: Singapore Deodorants value, by distribution
channel, 2005-2006 (SGD m nominal prices) 67
Table 53: Singapore
Deodorants expenditure per capita, 2001-2006 (SGD, nominal prices) 69
Table 54: Singapore Deodorants forecast expenditure per capita, 2006-2011
(SGD, nominal prices) 70
Table 55: Singapore Deodorants expenditure per
capita, 2001-2006 (US$ nominal prices) 71
Table 56: Singapore Deodorants
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 72
Table
57: Singapore Deodorants consumption per capita, 2001-2006 (Units) 73
Table 58: Singapore Deodorants forecast consumption per capita, 2006-2011
(Units) 74
Table 59: Singapore Bath & shower products value, 2001-2006
(SGD m, nominal prices) 75
Table 60: Singapore Bath & shower products
value forecast, 2006-2011 (SGD m, nominal prices) 76
Table 61: Singapore
Bath & shower products value, 2001-2006 (US$ m nominal prices) 78
Table
62: Singapore Bath & shower products value forecast, 2006-2011 (US$ m nominal
prices) 78
Table 63: Singapore Bath & shower products volume, 2001-2006
(Units m) 80
Table 64: Singapore Bath & shower products volume forecast,
2006-2011 (Units m) 81
Table 65: Singapore Bath & shower products brand
share, by value, 2005-2006 (%) 84
Table 66: Singapore Bath & shower
products value, by brand 2005-2006 (SGD m nominal prices) 84
Table 67:
Singapore Bath & shower products company share by value, 2005-2006 (%) 86
Table 68: Singapore Bath & shower products value, by company, 2005-2006 (SGD m
nominal prices) 86
Table 69: Singapore Bath & shower products distribution
channels, by value, 2005-2006 (%) 87
Table 70: Singapore Bath & shower
products value, by distribution channel, 2005-2006 (SGD m nominal prices)
87
Table 71: Singapore Bath & shower products expenditure per capita,
2001-2006 (SGD, nominal prices) 89
Table 72: Singapore Bath & shower
products forecast expenditure per capita, 2006-2011 (SGD, nominal prices)
89
Table 73: Singapore Bath & shower products expenditure per capita,
2001-2006 (US$ nominal prices) 90
Table 74: Singapore Bath & shower
products forecast expenditure per capita, 2006-2011 (US$ nominal prices)
90
Table 75: Singapore Bath & shower products consumption per capita,
2001-2006 (Units) 91
Table 76: Singapore Bath & shower products forecast
consumption per capita, 2006-2011 (Units) 91
Table 77: Global Personal
Hygiene market value, 2006 92
Table 78: Global Personal Hygiene market
split (value terms (US$ m), 2006) - Top 5 countries 95
Table 79: Global
Personal Hygiene market volume, 2006 97
Table 80: Global Personal Hygiene
market split (volume terms, 2006) - Top 5 countries 100
Table 81: Leading
players - Top 5 countries 102
Table 82: Singapore Personal Hygiene new
product launches (reports) and SKUs, by company (Top 5 companies), 2006
103
Table 83: Singapore Personal Hygiene new product launches (reports),
by flavor and fragrances (Top 10 flavors), 2006 104
Table 84: Singapore
Personal Hygiene new product launches (reports), by Ingredients (Top 10
Ingredients), 2006 104
Table 85: Singapore Personal Hygiene new product
launches (reports), by Package tags or Claims, 2006 105
Table 86:
Singapore Personal Hygiene new product launches (reports) - Recent 5 launches
106
Table 87: Singapore Key Facts 108
Table 88: Singapore population,
by age group, 2000-2005 (millions) 111
Table 89: Singapore population
forecast, by age group, 2005-2010 (millions) 112
Table 90: Singapore
population, by gender, 2000-2005 (millions) 112
Table 91: Singapore
population forecast, by gender, 2005-2010 (millions) 113
Table 92:
Singapore real GDP, 2000-2005 (SGD bn, 2005 prices) 113
Table 93:
Singapore real GDP forecast, 2005-2010 (SGD bn, 2005 prices) 114
Table 94:
Singapore nominal GDP, 2000-2005 (SGD bn, nominal prices) 114
Table 95:
Singapore real GDP, 2000-2005 (US$ bn, 2005 prices) 115
Table 96:
Singapore real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 115
Table 97:
Singapore consumer price index, 2000-2005 (2000=100) 116
Table 98:
Singapore consumer price index, 2005-2010 (2000=100) 116
Table 99:
Singapore exchange rate, 2000-2005 116
List of Figures
Figure 1:
Singapore Personal hygiene value & value forecast, 2001-2011 (SGD m, nominal
prices) 15
Figure 2: Singapore Personal hygiene category growth
comparison, by value, 2001-2011 17
Figure 3: Singapore Personal hygiene
volume & volume forecast, 2001-2011 (Units m) 20
Figure 4: Singapore
Personal hygiene category growth comparison, by volume, 2001-2011 21
Figure 5: Singapore Personal hygiene company share, by value, 2005-2006 (%)
24
Figure 6: Singapore Personal hygiene distribution channels, by value,
2005-2006(%) 27
Figure 7: Singapore Soap value & value forecast, 2001-2011
(SGD m, nominal prices) 37
Figure 8: Singapore Soap category growth
comparison, by value, 2001-2011 39
Figure 9: Singapore Soap volume &
volume forecast, 2001-2011 (Units m) 42
Figure 10: Singapore Soap category
growth comparison, by volume, 2001-2011 43
Figure 11: Singapore Soap
company share, by value, 2005-2006 (%) 45
Figure 12: Singapore Soap
distribution channels, by value, 2005-2006(%) 48
Figure 13: Singapore
Deodorants value & value forecast, 2001-2011 (SGD m, nominal prices) 55
Figure 14: Singapore Deodorants category growth comparison, by value,
2001-2011 58
Figure 15: Singapore Deodorants volume & volume forecast,
2001-2011 (Units m) 62
Figure 16: Singapore Deodorants category growth
comparison, by volume, 2001-2011 63
Figure 17: Singapore Deodorants
company share, by value, 2005-2006 (%) 65
Figure 18: Singapore Deodorants
distribution channels, by value, 2005-2006(%) 68
Figure 19: Singapore Bath
& shower products value & value forecast, 2001-2011 (SGD m, nominal prices)
77
Figure 20: Singapore Bath & shower products category growth comparison,
by value, 2001-2011 79
Figure 21: Singapore Bath & shower products volume
& volume forecast, 2001-2011 (Units m) 82
Figure 22: Singapore Bath &
shower products category growth comparison, by volume, 2001-2011 83
Figure
23: Singapore Bath & shower products company share, by value, 2005-2006 (%)
85
Figure 24: Singapore Bath & shower products distribution channels, by
value, 2005-2006(%) 88
Figure 25: Global Personal Hygiene market split
(value terms, 2006) - Top 5 countries 93
Figure 26: Global Personal
Hygiene market value, 2001 - 2006 (Top 5 countries) 96
Figure 27: Global
Personal Hygiene market split (volume terms, 2006) - Top 5 countries 98
Figure 28: Global Personal Hygiene market volume, 2001 - 2006 (Top 5
countries) 101
Figure 29: Map of Singapore 108
Figure 30: Annual data
review process 117
View Cart
