Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 32
Expenditure & consumption per
capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Amorepacific 37
LG
Household & Health Care 39
Chapter 5 CATEGORY ANALYSIS - SOAP 41
Value
Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis,
US$ 2001-2006 44
Value Analysis, US$ 2006-2011 44
Volume Analysis,
2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share
Analysis 50
Distribution Analysis 53
Expenditure & consumption per
capita 55
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 58
Value Analysis,
2001-2006 58
Value Analysis, 2006-2011 60
Value Analysis, US$
2001-2006 62
Value Analysis, US$ 2006-2011 63
Volume Analysis,
2001-2006 65
Volume Analysis, 2006-2011 67
Company and Brand Share
Analysis 70
Distribution Analysis 72
Expenditure & consumption per
capita 74
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 80
Value Analysis, 2001-2006 80
Value Analysis, 2006-2011 81
Value
Analysis, US$ 2001-2006 83
Value Analysis, US$ 2006-2011 83
Volume
Analysis, 2001-2006 85
Volume Analysis, 2006-2011 86
Company and Brand
Share Analysis 89
Distribution Analysis 92
Expenditure & consumption
per capita 94
Chapter 8 COUNTRY COMPARISON 97
Value 97
Volume
102
Market Share 107
Chapter 9 NEW PRODUCT DEVELOPMENT 108
Product
launches over time 108
Recent product launches 111
Chapter 10 SOUTH
KOREA SOCIOECONOMIC PROFILE 112
Country Overview 112
Key Facts 113
Political Overview 114
South Korea Economic Overview 115
Chapter 11
SOUTH KOREA MACROECONOMIC PROFILE 116
Macroeconomic Indicators 116
Chapter 12 RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary
research 124
Market modelling 125
Primary research 126
Data
finalisation 126
Ongoing research 127
Chapter 13 APPENDIX 128
Future readings 128
How to contact experts in your industry 128
LIST OF FIGURES
Figure 1: South Korea Personal hygiene value & value
forecast, 2001-2011 (KPW m, nominal prices) 22
Figure 2: South Korea
Personal hygiene category growth comparison, by value, 2001-2011 24
Figure
3: South Korea Personal hygiene volume & volume forecast, 2001-2011 (Units m)
27
Figure 4: South Korea Personal hygiene category growth comparison, by
volume, 2001-2011 28
Figure 5: South Korea Personal hygiene company share,
by value, 2005-2006 (%) 30
Figure 6: South Korea Personal hygiene
distribution channels, by value, 2005-2006(%) 33
Figure 7: South Korea
Soap value & value forecast, 2001-2011 (KPW m, nominal prices) 43
Figure
8: South Korea Soap category growth comparison, by value, 2001-2011 45
Figure 9: South Korea Soap volume & volume forecast, 2001-2011 (Units m)
48
Figure 10: South Korea Soap category growth comparison, by volume,
2001-2011 49
Figure 11: South Korea Soap company share, by value,
2005-2006 (%) 51
Figure 12: South Korea Soap distribution channels, by
value, 2005-2006(%) 54
Figure 13: South Korea Deodorants value & value
forecast, 2001-2011 (KPW m, nominal prices) 61
Figure 14: South Korea
Deodorants category growth comparison, by value, 2001-2011 64
Figure 15:
South Korea Deodorants volume & volume forecast, 2001-2011 (Units m) 68
Figure 16: South Korea Deodorants category growth comparison, by volume,
2001-2011 69
Figure 17: South Korea Deodorants distribution channels, by
value, 2005-2006(%) 73
Figure 18: South Korea Bath & shower products value
& value forecast, 2001-2011 (KPW m, nominal prices) 82
Figure 19: South
Korea Bath & shower products category growth comparison, by value, 2001-2011
84
Figure 20: South Korea Bath & shower products volume & volume forecast,
2001-2011 (Units m) 87
Figure 21: South Korea Bath & shower products
category growth comparison, by volume, 2001-2011 88
Figure 22: South
Korea Bath & shower products company share, by value, 2005-2006 (%) 90
Figure 23: South Korea Bath & shower products distribution channels, by value,
2005-2006(%) 93
Figure 24: Global Personal Hygiene market split (value
terms, 2006) -- Top 5 countries 98
Figure 25: Global Personal Hygiene
market value, 2001 -- 2006 (Top 5 countries) 101
Figure 26: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 103
Figure 27: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5
countries) 106
Figure 28: Map of South Korea 113
Figure 29: Annual
data review process 124
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: South Korea Personal Hygiene value, 2001-2006 (KPW m, nominal
prices) 20
Table 4: South Korea Personal Hygiene value forecast, 2006-2011
(KPW m, nominal prices) 21
Table 5: South Korea Personal Hygiene value,
2001-2006 (US$ m nominal prices) 23
Table 6: South Korea Personal Hygiene
value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: South Korea
Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: South Korea
Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: South
Korea Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table 10:
South Korea Personal Hygiene value, by brand 2005-2006 (KPW m nominal prices)
29
Table 11: South Korea Personal Hygiene company share by value,
2005-2006 (%) 31
Table 12: South Korea Personal Hygiene value, by company,
2005-2006 (KPW m nominal prices) 31
Table 13: South Korea Personal Hygiene
distribution channels, by value, 2005-2006 (%) 32
Table 14: South Korea
Personal Hygiene value, by distribution channel, 2005-2006 (KPW m nominal
prices) 32
Table 15: South Korea Personal Hygiene expenditure per capita,
2001-2006 (KPW, nominal prices) 34
Table 16: South Korea Personal Hygiene
forecast expenditure per capita, 2006-2011 (KPW, nominal prices) 34
Table
17: South Korea Personal Hygiene expenditure per capita, 2001-2006 (US$
nominal prices) 35
Table 18: South Korea Personal Hygiene forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 35
Table 19: South
Korea Personal Hygiene consumption per capita, 2001-2006 (Units) 36
Table
20: South Korea Personal Hygiene forecast consumption per capita, 2006-2011
(Units) 36
Table 21: Amorepacific Key Facts 37
Table 22: LG Household
& Health Care Key Facts 39
Table 23: South Korea Soap value, 2001-2006
(KPW m, nominal prices) 41
Table 24: South Korea Soap value forecast,
2006-2011 (KPW m, nominal prices) 42
Table 25: South Korea Soap value,
2001-2006 (US$ m nominal prices) 44
Table 26: South Korea Soap value
forecast, 2006-2011 (US$ m nominal prices) 44
Table 27: South Korea Soap
volume, 2001-2006 (Units m) 46
Table 28: South Korea Soap volume forecast,
2006-2011 (Units m) 47
Table 29: South Korea Soap brand share, by value,
2005-2006 (%) 50
Table 30: South Korea Soap value, by brand 2005-2006 (KPW
m nominal prices) 50
Table 31: South Korea Soap company share by value,
2005-2006 (%) 52
Table 32: South Korea Soap value, by company, 2005-2006
(KPW m nominal prices) 52
Table 33: South Korea Soap distribution
channels, by value, 2005-2006 (%) 53
Table 34: South Korea Soap value, by
distribution channel, 2005-2006 (KPW m nominal prices) 53
Table 35: South
Korea Soap expenditure per capita, 2001-2006 (KPW, nominal prices) 55
Table 36: South Korea Soap forecast expenditure per capita, 2006-2011 (KPW,
nominal prices) 55
Table 37: South Korea Soap expenditure per capita,
2001-2006 (US$ nominal prices) 56
Table 38: South Korea Soap forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 56
Table 39: South
Korea Soap consumption per capita, 2001-2006 (Units) 57
Table 40: South
Korea Soap forecast consumption per capita, 2006-2011 (Units) 57
Table 41:
South Korea Deodorants value, 2001-2006 (KPW m, nominal prices) 59
Table
42: South Korea Deodorants value forecast, 2006-2011 (KPW m, nominal prices)
60
Table 43: South Korea Deodorants value, 2001-2006 (US$ m nominal
prices) 62
Table 44: South Korea Deodorants value forecast, 2006-2011 (US$
m nominal prices) 63
Table 45: South Korea Deodorants volume, 2001-2006
(Units m) 66
Table 46: South Korea Deodorants volume forecast, 2006-2011
(Units m) 67
Table 47: South Korea Deodorants brand share, by value,
2005-2006 (%) 70
Table 48: South Korea Deodorants value, by brand
2005-2006 (KPW m nominal prices) 70
Table 49: South Korea Deodorants
company share by value, 2005-2006 (%) 71
Table 50: South Korea Deodorants
value, by company, 2005-2006 (KPW m nominal prices) 71
Table 51: South
Korea Deodorants distribution channels, by value, 2005-2006 (%) 72
Table
52: South Korea Deodorants value, by distribution channel, 2005-2006 (KPW m
nominal prices) 72
Table 53: South Korea Deodorants expenditure per
capita, 2001-2006 (KPW, nominal prices) 74
Table 54: South Korea
Deodorants forecast expenditure per capita, 2006-2011 (KPW, nominal prices)
75
Table 55: South Korea Deodorants expenditure per capita, 2001-2006 (US$
nominal prices) 76
Table 56: South Korea Deodorants forecast expenditure
per capita, 2006-2011 (US$ nominal prices) 77
Table 57: South Korea
Deodorants consumption per capita, 2001-2006 (Units) 78
Table 58: South
Korea Deodorants forecast consumption per capita, 2006-2011 (Units) 79
Table 59: South Korea Bath & shower products value, 2001-2006 (KPW m, nominal
prices) 80
Table 60: South Korea Bath & shower products value forecast,
2006-2011 (KPW m, nominal prices) 81
Table 61: South Korea Bath & shower
products value, 2001-2006 (US$ m nominal prices) 83
Table 62: South Korea
Bath & shower products value forecast, 2006-2011 (US$ m nominal prices) 83
Table 63: South Korea Bath & shower products volume, 2001-2006 (Units m)
85
Table 64: South Korea Bath & shower products volume forecast, 2006-2011
(Units m) 86
Table 65: South Korea Bath & shower products brand share, by
value, 2005-2006 (%) 89
Table 66: South Korea Bath & shower products
value, by brand 2005-2006 (KPW m nominal prices) 89
Table 67: South Korea
Bath & shower products company share by value, 2005-2006 (%) 91
Table 68:
South Korea Bath & shower products value, by company, 2005-2006 (KPW m nominal
prices) 91
Table 69: South Korea Bath & shower products distribution
channels, by value, 2005-2006 (%) 92
Table 70: South Korea Bath & shower
products value, by distribution channel, 2005-2006 (KPW m nominal prices)
92
Table 71: South Korea Bath & shower products expenditure per capita,
2001-2006 (KPW, nominal prices) 94
Table 72: South Korea Bath & shower
products forecast expenditure per capita, 2006-2011 (KPW, nominal prices)
94
Table 73: South Korea Bath & shower products expenditure per capita,
2001-2006 (US$ nominal prices) 95
Table 74: South Korea Bath & shower
products forecast expenditure per capita, 2006-2011 (US$ nominal prices)
95
Table 75: South Korea Bath & shower products consumption per capita,
2001-2006 (Units) 96
Table 76: South Korea Bath & shower products forecast
consumption per capita, 2006-2011 (Units) 96
Table 77: Global Personal
Hygiene market value, 2006 97
Table 78: Global Personal Hygiene market
split (value terms (US$ m), 2006) -- Top 5 countries 100
Table 79: Global
Personal Hygiene market volume, 2006 102
Table 80: Global Personal Hygiene
market split (volume terms, 2006) -- Top 5 countries 105
Table 81: Leading
players - Top 5 countries 107
Table 82: South Korea Personal Hygiene new
product launches (reports) and SKUs, by company (Top 5 companies), 2006
108
Table 83: South Korea Personal Hygiene new product launches (reports),
by flavor and fragrances (Top 10 flavors), 2006 109
Table 84: South Korea
Personal Hygiene new product launches (reports), by Ingredients (Top 10
Ingredients), 2006 109
Table 85: South Korea Personal Hygiene new product
launches (reports), by Package tags or Claims, 2006 110
Table 86: South
Korea Personal Hygiene new product launches (reports) - Recent 5 launches
111
Table 87: South Korea Key Facts 113
Table 88: South Korea
population, by age group, 2000-2005 (millions) 116
Table 89: South Korea
population forecast, by age group, 2005-2010 (millions) 117
Table 90:
South Korea population, by gender, 2000-2005 (millions) 117
Table 91:
South Korea population forecast, by gender, 2005-2010 (millions) 118
Table
92: South Korea real GDP, 2000-2005 (KPW bn, 2005 prices) 118
Table 93:
South Korea real GDP forecast, 2005-2010 (KPW bn, 2005 prices) 119
Table
94: South Korea nominal GDP, 2000-2005 (KPW bn, nominal prices) 119
Table
95: South Korea nominal GDP forecast, 2005-2010 (KPW bn, nominal prices)
120
Table 96: South Korea real GDP, 2000-2005 (US$ bn, 2005 prices)
120
Table 97: South Korea real GDP forecast, 2005-2010 (US$ bn, 2005
prices) 121
Table 98: South Korea consumer price index, 2000-2005
(2000=100) 121
Table 99: South Korea consumer price index, 2005-2010
(2000=100) 122
Table 100: South Korea exchange rate, 2000-2005 122
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