Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 33
Expenditure & consumption per
capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Unilever 38
Beiersdorf AG 40
Chapter 5 CATEGORY ANALYSIS - SOAP 42
Value Analysis,
2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$
2001-2006 45
Value Analysis, US$ 2006-2011 45
Volume Analysis,
2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share
Analysis 51
Distribution Analysis 54
Expenditure & consumption per
capita 56
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 59
Value Analysis,
2001-2006 59
Value Analysis, 2006-2011 61
Value Analysis, US$
2001-2006 63
Value Analysis, US$ 2006-2011 64
Volume Analysis,
2001-2006 66
Volume Analysis, 2006-2011 68
Company and Brand Share
Analysis 71
Distribution Analysis 74
Expenditure & consumption per
capita 76
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value
Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 85
Volume
Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand
Share Analysis 91
Distribution Analysis 94
Expenditure & consumption
per capita 96
Chapter 8 COUNTRY COMPARISON 99
Value 99
Volume
104
Market Share 109
Chapter 9 NEW PRODUCT DEVELOPMENT 110
Product
launches over time 110
Recent product launches 113
Chapter 10 SWEDEN
SOCIOECONOMIC PROFILE 114
Country Overview 114
Key Facts 115
Political Overview 116
Sweden Economic Overview 117
Chapter 11 SWEDEN
MACROECONOMIC PROFILE 118
Macroeconomic Indicators 118
Chapter 12
RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary research
124
Market modelling 125
Primary research 126
Data finalisation
126
Ongoing research 127
Chapter 13 APPENDIX 128
Future readings
128
How to contact experts in your industry 128
LIST OF
FIGURES
Figure 1: Sweden Personal hygiene value & value forecast,
2001-2011 (SEK m, nominal prices) 22
Figure 2: Sweden Personal hygiene
category growth comparison, by value, 2001-2011 24
Figure 3: Sweden
Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure
4: Sweden Personal hygiene category growth comparison, by volume, 2001-2011
28
Figure 5: Sweden Personal hygiene company share, by value, 2005-2006
(%) 31
Figure 6: Sweden Personal hygiene distribution channels, by value,
2005-2006(%) 34
Figure 7: Sweden Soap value & value forecast, 2001-2011
(SEK m, nominal prices) 44
Figure 8: Sweden Soap category growth
comparison, by value, 2001-2011 46
Figure 9: Sweden Soap volume & volume
forecast, 2001-2011 (Units m) 49
Figure 10: Sweden Soap category growth
comparison, by volume, 2001-2011 50
Figure 11: Sweden Soap company share,
by value, 2005-2006 (%) 52
Figure 12: Sweden Soap distribution channels,
by value, 2005-2006(%) 55
Figure 13: Sweden Deodorants value & value
forecast, 2001-2011 (SEK m, nominal prices) 62
Figure 14: Sweden
Deodorants category growth comparison, by value, 2001-2011 65
Figure 15:
Sweden Deodorants volume & volume forecast, 2001-2011 (Units m) 69
Figure
16: Sweden Deodorants category growth comparison, by volume, 2001-2011 70
Figure 17: Sweden Deodorants company share, by value, 2005-2006 (%) 72
Figure 18: Sweden Deodorants distribution channels, by value, 2005-2006(%)
75
Figure 19: Sweden Bath & shower products value & value forecast,
2001-2011 (SEK m, nominal prices) 84
Figure 20: Sweden Bath & shower
products category growth comparison, by value, 2001-2011 86
Figure 21:
Sweden Bath & shower products volume & volume forecast, 2001-2011 (Units m)
89
Figure 22: Sweden Bath & shower products category growth comparison, by
volume, 2001-2011 90
Figure 23: Sweden Bath & shower products company
share, by value, 2005-2006 (%) 92
Figure 24: Sweden Bath & shower products
distribution channels, by value, 2005-2006(%) 95
Figure 25: Global
Personal Hygiene market split (value terms, 2006) -- Top 5 countries 100
Figure 26: Global Personal Hygiene market value, 2001 -- 2006 (Top 5
countries) 103
Figure 27: Global Personal Hygiene market split (volume
terms, 2006) -- Top 5 countries 105
Figure 28: Global Personal Hygiene
market volume, 2001 -- 2006 (Top 5 countries) 108
Figure 29: Map of Sweden
115
Figure 30: Annual data review process 124
LIST OF TABLES
Table 1: Personal Hygiene category definitions 8
Table 2: Personal Hygiene
distribution channels 9
Table 3: Sweden Personal Hygiene value, 2001-2006
(SEK m, nominal prices) 20
Table 4: Sweden Personal Hygiene value
forecast, 2006-2011 (SEK m, nominal prices) 21
Table 5: Sweden Personal
Hygiene value, 2001-2006 (US$ m nominal prices) 23
Table 6: Sweden
Personal Hygiene value forecast, 2006-2011 (US$ m nominal prices) 23
Table
7: Sweden Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Sweden
Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Sweden
Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Sweden
Personal Hygiene value, by brand 2005-2006 (SEK m nominal prices) 30
Table
11: Sweden Personal Hygiene company share by value, 2005-2006 (%) 32
Table
12: Sweden Personal Hygiene value, by company, 2005-2006 (SEK m nominal
prices) 32
Table 13: Sweden Personal Hygiene distribution channels, by
value, 2005-2006 (%) 33
Table 14: Sweden Personal Hygiene value, by
distribution channel, 2005-2006 (SEK m nominal prices) 33
Table 15: Sweden
Personal Hygiene expenditure per capita, 2001-2006 (SEK, nominal prices)
35
Table 16: Sweden Personal Hygiene forecast expenditure per capita,
2006-2011 (SEK, nominal prices) 35
Table 17: Sweden Personal Hygiene
expenditure per capita, 2001-2006 (US$ nominal prices) 36
Table 18: Sweden
Personal Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 36
Table 19: Sweden Personal Hygiene consumption per capita,
2001-2006 (Units) 37
Table 20: Sweden Personal Hygiene forecast
consumption per capita, 2006-2011 (Units) 37
Table 21: Unilever Key Facts
38
Table 22: Beiersdorf AG Key Facts 40
Table 23: Sweden Soap value,
2001-2006 (SEK m, nominal prices) 42
Table 24: Sweden Soap value forecast,
2006-2011 (SEK m, nominal prices) 43
Table 25: Sweden Soap value,
2001-2006 (US$ m nominal prices) 45
Table 26: Sweden Soap value forecast,
2006-2011 (US$ m nominal prices) 45
Table 27: Sweden Soap volume,
2001-2006 (Units m) 47
Table 28: Sweden Soap volume forecast, 2006-2011
(Units m) 48
Table 29: Sweden Soap brand share, by value, 2005-2006 (%)
51
Table 30: Sweden Soap value, by brand 2005-2006 (SEK m nominal prices)
51
Table 31: Sweden Soap company share by value, 2005-2006 (%) 53
Table 32: Sweden Soap value, by company, 2005-2006 (SEK m nominal prices)
53
Table 33: Sweden Soap distribution channels, by value, 2005-2006 (%)
54
Table 34: Sweden Soap value, by distribution channel, 2005-2006 (SEK m
nominal prices) 54
Table 35: Sweden Soap expenditure per capita, 2001-2006
(SEK, nominal prices) 56
Table 36: Sweden Soap forecast expenditure per
capita, 2006-2011 (SEK, nominal prices) 56
Table 37: Sweden Soap
expenditure per capita, 2001-2006 (US$ nominal prices) 57
Table 38: Sweden
Soap forecast expenditure per capita, 2006-2011 (US$ nominal prices) 57
Table 39: Sweden Soap consumption per capita, 2001-2006 (Units) 58
Table
40: Sweden Soap forecast consumption per capita, 2006-2011 (Units) 58
Table 41: Sweden Deodorants value, 2001-2006 (SEK m, nominal prices) 60
Table 42: Sweden Deodorants value forecast, 2006-2011 (SEK m, nominal prices)
61
Table 43: Sweden Deodorants value, 2001-2006 (US$ m nominal prices)
63
Table 44: Sweden Deodorants value forecast, 2006-2011 (US$ m nominal
prices) 64
Table 45: Sweden Deodorants volume, 2001-2006 (Units m) 67
Table 46: Sweden Deodorants volume forecast, 2006-2011 (Units m) 68
Table
47: Sweden Deodorants brand share, by value, 2005-2006 (%) 71
Table 48:
Sweden Deodorants value, by brand 2005-2006 (SEK m nominal prices) 71
Table 49: Sweden Deodorants company share by value, 2005-2006 (%) 73
Table
50: Sweden Deodorants value, by company, 2005-2006 (SEK m nominal prices)
73
Table 51: Sweden Deodorants distribution channels, by value, 2005-2006
(%) 74
Table 52: Sweden Deodorants value, by distribution channel,
2005-2006 (SEK m nominal prices) 74
Table 53: Sweden Deodorants
expenditure per capita, 2001-2006 (SEK, nominal prices) 76
Table 54:
Sweden Deodorants forecast expenditure per capita, 2006-2011 (SEK, nominal
prices) 77
Table 55: Sweden Deodorants expenditure per capita, 2001-2006
(US$ nominal prices) 78
Table 56: Sweden Deodorants forecast expenditure
per capita, 2006-2011 (US$ nominal prices) 79
Table 57: Sweden Deodorants
consumption per capita, 2001-2006 (Units) 80
Table 58: Sweden Deodorants
forecast consumption per capita, 2006-2011 (Units) 81
Table 59: Sweden
Bath & shower products value, 2001-2006 (SEK m, nominal prices) 82
Table
60: Sweden Bath & shower products value forecast, 2006-2011 (SEK m, nominal
prices) 83
Table 61: Sweden Bath & shower products value, 2001-2006 (US$ m
nominal prices) 85
Table 62: Sweden Bath & shower products value forecast,
2006-2011 (US$ m nominal prices) 85
Table 63: Sweden Bath & shower
products volume, 2001-2006 (Units m) 87
Table 64: Sweden Bath & shower
products volume forecast, 2006-2011 (Units m) 88
Table 65: Sweden Bath &
shower products brand share, by value, 2005-2006 (%) 91
Table 66: Sweden
Bath & shower products value, by brand 2005-2006 (SEK m nominal prices) 91
Table 67: Sweden Bath & shower products company share by value, 2005-2006 (%)
93
Table 68: Sweden Bath & shower products value, by company, 2005-2006
(SEK m nominal prices) 93
Table 69: Sweden Bath & shower products
distribution channels, by value, 2005-2006 (%) 94
Table 70: Sweden Bath &
shower products value, by distribution channel, 2005-2006 (SEK m nominal
prices) 94
Table 71: Sweden Bath & shower products expenditure per capita,
2001-2006 (SEK, nominal prices) 96
Table 72: Sweden Bath & shower products
forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 96
Table
73: Sweden Bath & shower products expenditure per capita, 2001-2006 (US$
nominal prices) 97
Table 74: Sweden Bath & shower products forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 97
Table 75: Sweden
Bath & shower products consumption per capita, 2001-2006 (Units) 98
Table
76: Sweden Bath & shower products forecast consumption per capita, 2006-2011
(Units) 98
Table 77: Global Personal Hygiene market value, 2006 99
Table 78: Global Personal Hygiene market split (value terms (US$ m), 2006) --
Top 5 countries 102
Table 79: Global Personal Hygiene market volume, 2006
104
Table 80: Global Personal Hygiene market split (volume terms, 2006) --
Top 5 countries 107
Table 81: Leading players - Top 5 countries 109
Table 82: Sweden Personal Hygiene new product launches (reports) and SKUs, by
company (Top 5 companies), 2006 110
Table 83: Sweden Personal Hygiene new
product launches (reports), by flavor and fragrances (Top 10 flavors), 2006
111
Table 84: Sweden Personal Hygiene new product launches (reports), by
Ingredients (Top 10 Ingredients), 2006 111
Table 85: Sweden Personal
Hygiene new product launches (reports), by Package tags or Claims , 2006
112
Table 86: Sweden Personal Hygiene new product launches (reports) -
Recent 5 launches 113
Table 87: Sweden Key Facts 115
Table 88: Sweden
population, by age group, 2000-2005 (millions) 118
Table 89: Sweden
population forecast, by age group, 2005-2010 (millions) 119
Table 90:
Sweden population, by gender, 2000-2005 (millions) 119
Table 91: Sweden
population forecast, by gender, 2005-2010 (millions) 120
Table 92: Sweden
real GDP, 2000-2005 (SEK bn, 2005 prices) 120
Table 93: Sweden real GDP
forecast, 2005-2010 (SEK bn, 2005 prices) 120
Table 94: Sweden nominal
GDP, 2000-2005 (SEK bn, nominal prices) 121
Table 95: Sweden real GDP,
2000-2005 (US$ bn, 2005 prices) 121
Table 96: Sweden real GDP forecast,
2005-2010 (US$ bn, 2005 prices) 121
Table 97: Sweden consumer price index,
2000-2005 (2000=100) 122
Table 98: Sweden consumer price index, 2005-2010
(2000=100) 122
Table 99: Sweden exchange rate, 2000-2005 122
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