Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Unilever 39
Beiersdorf AG 41
Chapter 5 CATEGORY ANALYSIS - SOAP 43
Value Analysis,
2001-2006 43
Value Analysis, 2006-2011 44
Value Analysis, US$
2001-2006 46
Value Analysis, US$ 2006-2011 46
Volume Analysis,
2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share
Analysis 52
Distribution Analysis 55
Expenditure & consumption per
capita 57
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 60
Value Analysis,
2001-2006 60
Value Analysis, 2006-2011 62
Value Analysis, US$
2001-2006 64
Value Analysis, US$ 2006-2011 65
Volume Analysis,
2001-2006 67
Volume Analysis, 2006-2011 69
Company and Brand Share
Analysis 72
Distribution Analysis 77
Expenditure & consumption per
capita 79
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Value
Analysis, US$ 2001-2006 88
Value Analysis, US$ 2006-2011 88
Volume
Analysis, 2001-2006 90
Volume Analysis, 2006-2011 91
Company and Brand
Share Analysis 94
Distribution Analysis 99
Expenditure & consumption
per capita 101
Chapter 8 COUNTRY COMPARISON 104
Value 104
Volume
109
Market Share 114
Chapter 9 NEW PRODUCT DEVELOPMENT 115
Product
launches over time 115
Recent product launches 118
Chapter 10
SWITZERLAND SOCIOECONOMIC PROFILE 119
Country Overview 119
Key Facts
120
Political Overview 121
Switzerland Economic Overview 122
Chapter 11 SWITZERLAND MACROECONOMIC PROFILE 123
Macroeconomic Indicators
123
Chapter 12 RESEARCH METHODOLOGY 129
Methodology overview 129
Secondary research 130
Market modelling 131
Primary research 132
Data finalisation 132
Ongoing research 133
Chapter 13 APPENDIX 134
Future readings 134
How to contact experts in your industry 134
LIST OF FIGURES
Figure 1: Switzerland Personal hygiene value & value
forecast, 2001-2011 (CHF m, nominal prices) 22
Figure 2: Switzerland
Personal hygiene category growth comparison, by value, 2001-2011 24
Figure
3: Switzerland Personal hygiene volume & volume forecast, 2001-2011 (Units m)
27
Figure 4: Switzerland Personal hygiene category growth comparison, by
volume, 2001-2011 28
Figure 5: Switzerland Personal hygiene company share,
by value, 2005-2006 (%) 31
Figure 6: Switzerland Personal hygiene
distribution channels, by value, 2005-2006(%) 35
Figure 7: Switzerland
Soap value & value forecast, 2001-2011 (CHF m, nominal prices) 45
Figure
8: Switzerland Soap category growth comparison, by value, 2001-2011 47
Figure 9: Switzerland Soap volume & volume forecast, 2001-2011 (Units m)
50
Figure 10: Switzerland Soap category growth comparison, by volume,
2001-2011 51
Figure 11: Switzerland Soap company share, by value,
2005-2006 (%) 53
Figure 12: Switzerland Soap distribution channels, by
value, 2005-2006(%) 56
Figure 13: Switzerland Deodorants value & value
forecast, 2001-2011 (CHF m, nominal prices) 63
Figure 14: Switzerland
Deodorants category growth comparison, by value, 2001-2011 66
Figure 15:
Switzerland Deodorants volume & volume forecast, 2001-2011 (Units m) 70
Figure 16: Switzerland Deodorants category growth comparison, by volume,
2001-2011 71
Figure 17: Switzerland Deodorants company share, by value,
2005-2006 (%) 74
Figure 18: Switzerland Deodorants distribution channels,
by value, 2005-2006(%) 78
Figure 19: Switzerland Bath & shower products
value & value forecast, 2001-2011 (CHF m, nominal prices) 87
Figure 20:
Switzerland Bath & shower products category growth comparison, by value,
2001-2011 89
Figure 21: Switzerland Bath & shower products volume & volume
forecast, 2001-2011 (Units m) 92
Figure 22: Switzerland Bath & shower
products category growth comparison, by volume, 2001-2011 93
Figure 23:
Switzerland Bath & shower products company share, by value, 2005-2006 (%)
96
Figure 24: Switzerland Bath & shower products distribution channels, by
value, 2005-2006(%) 100
Figure 25: Global Personal Hygiene market split
(value terms, 2006) -- Top 5 countries 105
Figure 26: Global Personal
Hygiene market value, 2001 -- 2006 (Top 5 countries) 108
Figure 27: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 110
Figure 28: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5
countries) 113
Figure 29: Map of Switzerland 120
Figure 30: Annual
data review process 130
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: Switzerland Personal Hygiene value, 2001-2006 (CHF m, nominal
prices) 20
Table 4: Switzerland Personal Hygiene value forecast, 2006-2011
(CHF m, nominal prices) 21
Table 5: Switzerland Personal Hygiene value,
2001-2006 (US$ m nominal prices) 23
Table 6: Switzerland Personal Hygiene
value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Switzerland
Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Switzerland
Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9:
Switzerland Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table
10: Switzerland Personal Hygiene value, by brand 2005-2006 (CHF m nominal
prices) 30
Table 11: Switzerland Personal Hygiene company share by value,
2005-2006 (%) 32
Table 12: Switzerland Personal Hygiene value, by company,
2005-2006 (CHF m nominal prices) 33
Table 13: Switzerland Personal Hygiene
distribution channels, by value, 2005-2006 (%) 34
Table 14: Switzerland
Personal Hygiene value, by distribution channel, 2005-2006 (CHF m nominal
prices) 34
Table 15: Switzerland Personal Hygiene expenditure per capita,
2001-2006 (CHF, nominal prices) 36
Table 16: Switzerland Personal Hygiene
forecast expenditure per capita, 2006-2011 (CHF, nominal prices) 36
Table
17: Switzerland Personal Hygiene expenditure per capita, 2001-2006 (US$
nominal prices) 37
Table 18: Switzerland Personal Hygiene forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 37
Table 19:
Switzerland Personal Hygiene consumption per capita, 2001-2006 (Units) 38
Table 20: Switzerland Personal Hygiene forecast consumption per capita,
2006-2011 (Units) 38
Table 21: Unilever Key Facts 39
Table 22:
Beiersdorf AG Key Facts 41
Table 23: Switzerland Soap value, 2001-2006
(CHF m, nominal prices) 43
Table 24: Switzerland Soap value forecast,
2006-2011 (CHF m, nominal prices) 44
Table 25: Switzerland Soap value,
2001-2006 (US$ m nominal prices) 46
Table 26: Switzerland Soap value
forecast, 2006-2011 (US$ m nominal prices) 46
Table 27: Switzerland Soap
volume, 2001-2006 (Units m) 48
Table 28: Switzerland Soap volume forecast,
2006-2011 (Units m) 49
Table 29: Switzerland Soap brand share, by value,
2005-2006 (%) 52
Table 30: Switzerland Soap value, by brand 2005-2006 (CHF
m nominal prices) 52
Table 31: Switzerland Soap company share by value,
2005-2006 (%) 54
Table 32: Switzerland Soap value, by company, 2005-2006
(CHF m nominal prices) 54
Table 33: Switzerland Soap distribution
channels, by value, 2005-2006 (%) 55
Table 34: Switzerland Soap value, by
distribution channel, 2005-2006 (CHF m nominal prices) 55
Table 35:
Switzerland Soap expenditure per capita, 2001-2006 (CHF, nominal prices)
57
Table 36: Switzerland Soap forecast expenditure per capita, 2006-2011
(CHF, nominal prices) 57
Table 37: Switzerland Soap expenditure per
capita, 2001-2006 (US$ nominal prices) 58
Table 38: Switzerland Soap
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 58
Table
39: Switzerland Soap consumption per capita, 2001-2006 (Units) 59
Table
40: Switzerland Soap forecast consumption per capita, 2006-2011 (Units) 59
Table 41: Switzerland Deodorants value, 2001-2006 (CHF m, nominal prices)
61
Table 42: Switzerland Deodorants value forecast, 2006-2011 (CHF m,
nominal prices) 62
Table 43: Switzerland Deodorants value, 2001-2006 (US$
m nominal prices) 64
Table 44: Switzerland Deodorants value forecast,
2006-2011 (US$ m nominal prices) 65
Table 45: Switzerland Deodorants
volume, 2001-2006 (Units m) 68
Table 46: Switzerland Deodorants volume
forecast, 2006-2011 (Units m) 69
Table 47: Switzerland Deodorants brand
share, by value, 2005-2006 (%) 72
Table 48: Switzerland Deodorants value,
by brand 2005-2006 (CHF m nominal prices) 73
Table 49: Switzerland
Deodorants company share by value, 2005-2006 (%) 75
Table 50: Switzerland
Deodorants value, by company, 2005-2006 (CHF m nominal prices) 76
Table
51: Switzerland Deodorants distribution channels, by value, 2005-2006 (%)
77
Table 52: Switzerland Deodorants value, by distribution channel,
2005-2006 (CHF m nominal prices) 77
Table 53: Switzerland Deodorants
expenditure per capita, 2001-2006 (CHF, nominal prices) 79
Table 54:
Switzerland Deodorants forecast expenditure per capita, 2006-2011 (CHF,
nominal prices) 80
Table 55: Switzerland Deodorants expenditure per
capita, 2001-2006 (US$ nominal prices) 81
Table 56: Switzerland Deodorants
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 82
Table
57: Switzerland Deodorants consumption per capita, 2001-2006 (Units) 83
Table 58: Switzerland Deodorants forecast consumption per capita, 2006-2011
(Units) 84
Table 59: Switzerland Bath & shower products value, 2001-2006
(CHF m, nominal prices) 85
Table 60: Switzerland Bath & shower products
value forecast, 2006-2011 (CHF m, nominal prices) 86
Table 61: Switzerland
Bath & shower products value, 2001-2006 (US$ m nominal prices) 88
Table
62: Switzerland Bath & shower products value forecast, 2006-2011 (US$ m
nominal prices) 88
Table 63: Switzerland Bath & shower products volume,
2001-2006 (Units m) 90
Table 64: Switzerland Bath & shower products volume
forecast, 2006-2011 (Units m) 91
Table 65: Switzerland Bath & shower
products brand share, by value, 2005-2006 (%) 94
Table 66: Switzerland
Bath & shower products value, by brand 2005-2006 (CHF m nominal prices) 95
Table 67: Switzerland Bath & shower products company share by value, 2005-2006
(%) 97
Table 68: Switzerland Bath & shower products value, by company,
2005-2006 (CHF m nominal prices) 98
Table 69: Switzerland Bath & shower
products distribution channels, by value, 2005-2006 (%) 99
Table 70:
Switzerland Bath & shower products value, by distribution channel, 2005-2006
(CHF m nominal prices) 99
Table 71: Switzerland Bath & shower products
expenditure per capita, 2001-2006 (CHF, nominal prices) 101
Table 72:
Switzerland Bath & shower products forecast expenditure per capita, 2006-2011
(CHF, nominal prices) 101
Table 73: Switzerland Bath & shower products
expenditure per capita, 2001-2006 (US$ nominal prices) 102
Table 74:
Switzerland Bath & shower products forecast expenditure per capita, 2006-2011
(US$ nominal prices) 102
Table 75: Switzerland Bath & shower products
consumption per capita, 2001-2006 (Units) 103
Table 76: Switzerland Bath &
shower products forecast consumption per capita, 2006-2011 (Units) 103
Table 77: Global Personal Hygiene market value, 2006 104
Table 78: Global
Personal Hygiene market split (value terms (US$ m), 2006) -- Top 5 countries
107
Table 79: Global Personal Hygiene market volume, 2006 109
Table
80: Global Personal Hygiene market split (volume terms, 2006) -- Top 5
countries 112
Table 81: Leading players - Top 5 countries 114
Table
82: Switzerland Personal Hygiene new product launches (reports) and SKUs, by
company (Top 5 companies), 2006 115
Table 83: Switzerland Personal Hygiene
new product launches (reports), by flavor and fragrances (Top 10 flavors),
2006 116
Table 84: Switzerland Personal Hygiene new product launches
(reports), by Ingredients (Top 10 Ingredients), 2006 116
Table 85:
Switzerland Personal Hygiene new product launches (reports), by Package tags
or Claims (Top 10 claims), 2006 117
Table 86: Switzerland Personal Hygiene
new product launches (reports) - Recent 5 launches 118
Table 87:
Switzerland Key Facts 120
Table 88: Switzerland population, by age group,
2000-2005 (millions) 123
Table 89: Switzerland population forecast, by age
group, 2005-2010 (millions) 124
Table 90: Switzerland population, by
gender, 2000-2005 (millions) 124
Table 91: Switzerland population
forecast, by gender, 2005-2010 (millions) 125
Table 92: Switzerland real
GDP, 2000-2005 (CHF bn, 2005 prices) 125
Table 93: Switzerland real GDP
forecast, 2005-2010 (CHF bn, 2005 prices) 126
Table 94: Switzerland
nominal GDP, 2000-2005 (CHF bn, nominal prices) 126
Table 95: Switzerland
real GDP, 2000-2005 (US$ bn, 2005 prices) 127
Table 96: Switzerland real
GDP forecast, 2005-2010 (US$ bn, 2005 prices) 127
Table 97: Switzerland
consumer price index, 2000-2005 (2000=100) 128
Table 98: Switzerland
consumer price index, 2005-2010 (2000=100) 128
Table 99: Switzerland
exchange rate, 2000-2005 128
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