Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 33
Expenditure & consumption per
capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Unilever 38
The
Procter & Gamble 40
Chapter 5 CATEGORY ANALYSIS - SOAP 42
Value
Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis,
US$ 2001-2006 45
Value Analysis, US$ 2006-2011 45
Volume Analysis,
2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share
Analysis 51
Distribution Analysis 54
Expenditure & consumption per
capita 56
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 59
Value Analysis,
2001-2006 59
Value Analysis, 2006-2011 61
Value Analysis, US$
2001-2006 63
Value Analysis, US$ 2006-2011 64
Volume Analysis,
2001-2006 66
Volume Analysis, 2006-2011 68
Company and Brand Share
Analysis 71
Distribution Analysis 74
Expenditure & consumption per
capita 76
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value
Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 85
Volume
Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand
Share Analysis 91
Distribution Analysis 94
Expenditure & consumption
per capita 96
Chapter 8 COUNTRY COMPARISON 99
Value 99
Volume
104
Market Share 109
Chapter 9 NEW PRODUCT DEVELOPMENT 110
Product
launches over time 110
Recent product launches 113
Chapter 10 TAIWAN
SOCIOECONOMIC PROFILE 114
Country Overview 114
Key Facts 115
Political Overview 116
Taiwan Economic Overview 117
Chapter 11 TAIWAN
MACROECONOMIC PROFILE 118
Macroeconomic Indicators 118
Chapter 12
RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary research
124
Market modelling 125
Primary research 126
Data finalisation
126
Ongoing research 127
Chapter 13 APPENDIX 128
Future readings
128
How to contact experts in your industry 128
LIST OF
FIGURES
Figure 1: Taiwan Personal hygiene value & value forecast,
2001-2011 (TWD m, nominal prices) 22
Figure 2: Taiwan Personal hygiene
category growth comparison, by value, 2001-2011 24
Figure 3: Taiwan
Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure
4: Taiwan Personal hygiene category growth comparison, by volume, 2001-2011
28
Figure 5: Taiwan Personal hygiene company share, by value, 2005-2006
(%) 31
Figure 6: Taiwan Personal hygiene distribution channels, by value,
2005-2006(%) 34
Figure 7: Taiwan Soap value & value forecast, 2001-2011
(TWD m, nominal prices) 44
Figure 8: Taiwan Soap category growth
comparison, by value, 2001-2011 46
Figure 9: Taiwan Soap volume & volume
forecast, 2001-2011 (Units m) 49
Figure 10: Taiwan Soap category growth
comparison, by volume, 2001-2011 50
Figure 11: Taiwan Soap company share,
by value, 2005-2006 (%) 52
Figure 12: Taiwan Soap distribution channels,
by value, 2005-2006(%) 55
Figure 13: Taiwan Deodorants value & value
forecast, 2001-2011 (TWD m, nominal prices) 62
Figure 14: Taiwan
Deodorants category growth comparison, by value, 2001-2011 65
Figure 15:
Taiwan Deodorants volume & volume forecast, 2001-2011 (Units m) 69
Figure
16: Taiwan Deodorants category growth comparison, by volume, 2001-2011 70
Figure 17: Taiwan Deodorants company share, by value, 2005-2006 (%) 72
Figure 18: Taiwan Deodorants distribution channels, by value, 2005-2006(%)
75
Figure 19: Taiwan Bath & shower products value & value forecast,
2001-2011 (TWD m, nominal prices) 84
Figure 20: Taiwan Bath & shower
products category growth comparison, by value, 2001-2011 86
Figure 21:
Taiwan Bath & shower products volume & volume forecast, 2001-2011 (Units m)
89
Figure 22: Taiwan Bath & shower products category growth comparison, by
volume, 2001-2011 90
Figure 23: Taiwan Bath & shower products company
share, by value, 2005-2006 (%) 92
Figure 24: Taiwan Bath & shower products
distribution channels, by value, 2005-2006(%) 95
Figure 25: Global
Personal Hygiene market split (value terms, 2006) -- Top 5 countries 100
Figure 26: Global Personal Hygiene market value, 2001 -- 2006 (Top 5
countries) 103
Figure 27: Global Personal Hygiene market split (volume
terms, 2006) -- Top 5 countries 105
Figure 28: Global Personal Hygiene
market volume, 2001 -- 2006 (Top 5 countries) 108
Figure 29: Map of Taiwan
115
Figure 30: Annual data review process 124
LIST OF TABLES
Table 1: Personal Hygiene category definitions 8
Table 2: Personal Hygiene
distribution channels 9
Table 3: Taiwan Personal Hygiene value, 2001-2006
(TWD m, nominal prices) 20
Table 4: Taiwan Personal Hygiene value
forecast, 2006-2011 (TWD m, nominal prices) 21
Table 5: Taiwan Personal
Hygiene value, 2001-2006 (US$ m nominal prices) 23
Table 6: Taiwan
Personal Hygiene value forecast, 2006-2011 (US$ m nominal prices) 23
Table
7: Taiwan Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Taiwan
Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Taiwan
Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Taiwan
Personal Hygiene value, by brand 2005-2006 (TWD m nominal prices) 30
Table
11: Taiwan Personal Hygiene company share by value, 2005-2006 (%) 32
Table
12: Taiwan Personal Hygiene value, by company, 2005-2006 (TWD m nominal
prices) 32
Table 13: Taiwan Personal Hygiene distribution channels, by
value, 2005-2006 (%) 33
Table 14: Taiwan Personal Hygiene value, by
distribution channel, 2005-2006 (TWD m nominal prices) 33
Table 15:
Taiwan Personal Hygiene expenditure per capita, 2001-2006 (TWD, nominal
prices) 35
Table 16: Taiwan Personal Hygiene forecast expenditure per
capita, 2006-2011 (TWD, nominal prices) 35
Table 17: Taiwan Personal
Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 36
Table
18: Taiwan Personal Hygiene forecast expenditure per capita, 2006-2011 (US$
nominal prices) 36
Table 19: Taiwan Personal Hygiene consumption per
capita, 2001-2006 (Units) 37
Table 20: Taiwan Personal Hygiene forecast
consumption per capita, 2006-2011 (Units) 37
Table 21: Unilever Key Facts
38
Table 22: The Procter & Gamble Key Facts 40
Table 23: Taiwan Soap
value, 2001-2006 (TWD m, nominal prices) 42
Table 24: Taiwan Soap value
forecast, 2006-2011 (TWD m, nominal prices) 43
Table 25: Taiwan Soap
value, 2001-2006 (US$ m nominal prices) 45
Table 26: Taiwan Soap value
forecast, 2006-2011 (US$ m nominal prices) 45
Table 27: Taiwan Soap
volume, 2001-2006 (Units m) 47
Table 28: Taiwan Soap volume forecast,
2006-2011 (Units m) 48
Table 29: Taiwan Soap brand share, by value,
2005-2006 (%) 51
Table 30: Taiwan Soap value, by brand 2005-2006 (TWD m
nominal prices) 51
Table 31: Taiwan Soap company share by value, 2005-2006
(%) 53
Table 32: Taiwan Soap value, by company, 2005-2006 (TWD m nominal
prices) 53
Table 33: Taiwan Soap distribution channels, by value,
2005-2006 (%) 54
Table 34: Taiwan Soap value, by distribution channel,
2005-2006 (TWD m nominal prices) 54
Table 35: Taiwan Soap expenditure per
capita, 2001-2006 (TWD, nominal prices) 56
Table 36: Taiwan Soap forecast
expenditure per capita, 2006-2011 (TWD, nominal prices) 56
Table 37:
Taiwan Soap expenditure per capita, 2001-2006 (US$ nominal prices) 57
Table 38: Taiwan Soap forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 57
Table 39: Taiwan Soap consumption per capita, 2001-2006 (Units)
58
Table 40: Taiwan Soap forecast consumption per capita, 2006-2011
(Units) 58
Table 41: Taiwan Deodorants value, 2001-2006 (TWD m, nominal
prices) 60
Table 42: Taiwan Deodorants value forecast, 2006-2011 (TWD m,
nominal prices) 61
Table 43: Taiwan Deodorants value, 2001-2006 (US$ m
nominal prices) 63
Table 44: Taiwan Deodorants value forecast, 2006-2011
(US$ m nominal prices) 64
Table 45: Taiwan Deodorants volume, 2001-2006
(Units m) 67
Table 46: Taiwan Deodorants volume forecast, 2006-2011 (Units
m) 68
Table 47: Taiwan Deodorants brand share, by value, 2005-2006 (%)
71
Table 48: Taiwan Deodorants value, by brand 2005-2006 (TWD m nominal
prices) 71
Table 49: Taiwan Deodorants company share by value, 2005-2006
(%) 73
Table 50: Taiwan Deodorants value, by company, 2005-2006 (TWD m
nominal prices) 73
Table 51: Taiwan Deodorants distribution channels, by
value, 2005-2006 (%) 74
Table 52: Taiwan Deodorants value, by distribution
channel, 2005-2006 (TWD m nominal prices) 74
Table 53: Taiwan Deodorants
expenditure per capita, 2001-2006 (TWD, nominal prices) 76
Table 54:
Taiwan Deodorants forecast expenditure per capita, 2006-2011 (TWD, nominal
prices) 77
Table 55: Taiwan Deodorants expenditure per capita, 2001-2006
(US$ nominal prices) 78
Table 56: Taiwan Deodorants forecast expenditure
per capita, 2006-2011 (US$ nominal prices) 79
Table 57: Taiwan Deodorants
consumption per capita, 2001-2006 (Units) 80
Table 58: Taiwan Deodorants
forecast consumption per capita, 2006-2011 (Units) 81
Table 59: Taiwan
Bath & shower products value, 2001-2006 (TWD m, nominal prices) 82
Table
60: Taiwan Bath & shower products value forecast, 2006-2011 (TWD m, nominal
prices) 83
Table 61: Taiwan Bath & shower products value, 2001-2006 (US$ m
nominal prices) 85
Table 62: Taiwan Bath & shower products value forecast,
2006-2011 (US$ m nominal prices) 85
Table 63: Taiwan Bath & shower
products volume, 2001-2006 (Units m) 87
Table 64: Taiwan Bath & shower
products volume forecast, 2006-2011 (Units m) 88
Table 65: Taiwan Bath &
shower products brand share, by value, 2005-2006 (%) 91
Table 66: Taiwan
Bath & shower products value, by brand 2005-2006 (TWD m nominal prices) 91
Table 67: Taiwan Bath & shower products company share by value, 2005-2006 (%)
93
Table 68: Taiwan Bath & shower products value, by company, 2005-2006
(TWD m nominal prices) 93
Table 69: Taiwan Bath & shower products
distribution channels, by value, 2005-2006 (%) 94
Table 70: Taiwan Bath &
shower products value, by distribution channel, 2005-2006 (TWD m nominal
prices) 94
Table 71: Taiwan Bath & shower products expenditure per capita,
2001-2006 (TWD, nominal prices) 96
Table 72: Taiwan Bath & shower
products forecast expenditure per capita, 2006-2011 (TWD, nominal prices)
96
Table 73: Taiwan Bath & shower products expenditure per capita,
2001-2006 (US$ nominal prices) 97
Table 74: Taiwan Bath & shower products
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 97
Table
75: Taiwan Bath & shower products consumption per capita, 2001-2006 (Units)
98
Table 76: Taiwan Bath & shower products forecast consumption per
capita, 2006-2011 (Units) 98
Table 77: Global Personal Hygiene market
value, 2006 99
Table 78: Global Personal Hygiene market split (value terms
(US$ m), 2006) -- Top 5 countries 102
Table 79: Global Personal Hygiene
market volume, 2006 104
Table 80: Global Personal Hygiene market split
(volume terms, 2006) -- Top 5 countries 107
Table 81: Leading players -
Top 5 countries 109
Table 82: Taiwan Personal Hygiene new product launches
(reports) and SKUs, by company (Top 5 companies), 2006 110
Table 83:
Taiwan Personal Hygiene new product launches (reports), by flavor and
fragrances (Top 10 flavors), 2006 111
Table 84: Taiwan Personal Hygiene
new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
111
Table 85: Taiwan Personal Hygiene new product launches (reports), by
Package tags or Claims (Top 10 claims), 2006 112
Table 86: Taiwan Personal
Hygiene new product launches (reports) - Recent 5 launches 113
Table 87:
Taiwan Key Facts 115
Table 88: Taiwan population, by age group, 2000-2005
(millions) 118
Table 89: Taiwan population forecast, by age group,
2005-2010 (millions) 119
Table 90: Taiwan population, by gender, 2000-2005
(millions) 119
Table 91: Taiwan population forecast, by gender, 2005-2010
(millions) 120
Table 92: Taiwan nominal GDP, 2000-2005 (TWD bn, nominal
prices) 120
Table 93: Taiwan nominal GDP forecast, 2005-2010 (TWD bn,
nominal prices) 121
Table 94: Taiwan consumer price index, 2000-2005
(2000=100) 121
Table 95: Taiwan consumer price index, 2005-2010 (2000=100)
122
Table 96: Taiwan exchange rate, 2000-2005 122
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