Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Unilever 39
The
Procter & Gamble 41
Chapter 5 CATEGORY ANALYSIS - SOAP 43
Value
Analysis, 2001-2006 43
Value Analysis, 2006-2011 44
Value Analysis,
US$ 2001-2006 46
Value Analysis, US$ 2006-2011 46
Volume Analysis,
2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share
Analysis 52
Distribution Analysis 56
Expenditure & consumption per
capita 58
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 61
Value Analysis,
2001-2006 61
Value Analysis, 2006-2011 63
Value Analysis, US$
2001-2006 65
Value Analysis, US$ 2006-2011 66
Volume Analysis,
2001-2006 68
Volume Analysis, 2006-2011 70
Company and Brand Share
Analysis 73
Distribution Analysis 77
Expenditure & consumption per
capita 79
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Value
Analysis, US$ 2001-2006 88
Value Analysis, US$ 2006-2011 88
Volume
Analysis, 2001-2006 90
Volume Analysis, 2006-2011 91
Company and Brand
Share Analysis 94
Distribution Analysis 97
Expenditure & consumption
per capita 99
Chapter 8 COUNTRY COMPARISON 102
Value 102
Volume
107
Market Share 112
Chapter 9 NEW PRODUCT DEVELOPMENT 113
Product
launches over time 113
Recent product launches 116
Chapter 10 THAILAND
SOCIOECONOMIC PROFILE 117
Country Overview 117
Key Facts 118
Political Overview 120
Thailand Economic Overview 121
Chapter 11
THAILAND MACROECONOMIC PROFILE 122
Macroeconomic Indicators 122
Chapter 12 RESEARCH METHODOLOGY 128
Methodology overview 128
Secondary
research 129
Market modelling 130
Primary research 131
Data
finalisation 131
Ongoing research 132
Chapter 13 APPENDIX 133
Future readings 133
How to contact experts in your industry 133
LIST OF FIGURES
Figure 1: Thailand Personal hygiene value & value
forecast, 2001-2011 (THB m, nominal prices) 22
Figure 2: Thailand Personal
hygiene category growth comparison, by value, 2001-2011 24
Figure 3:
Thailand Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure 4: Thailand Personal hygiene category growth comparison, by volume,
2001-2011 28
Figure 5: Thailand Personal hygiene company share, by value,
2005-2006 (%) 31
Figure 6: Thailand Personal hygiene distribution
channels, by value, 2005-2006(%) 35
Figure 7: Thailand Soap value & value
forecast, 2001-2011 (THB m, nominal prices) 45
Figure 8: Thailand Soap
category growth comparison, by value, 2001-2011 47
Figure 9: Thailand Soap
volume & volume forecast, 2001-2011 (Units m) 50
Figure 10: Thailand Soap
category growth comparison, by volume, 2001-2011 51
Figure 11: Thailand
Soap company share, by value, 2005-2006 (%) 54
Figure 12: Thailand Soap
distribution channels, by value, 2005-2006(%) 57
Figure 13: Thailand
Deodorants value & value forecast, 2001-2011 (THB m, nominal prices) 64
Figure 14: Thailand Deodorants category growth comparison, by value, 2001-2011
67
Figure 15: Thailand Deodorants volume & volume forecast, 2001-2011
(Units m) 71
Figure 16: Thailand Deodorants category growth comparison, by
volume, 2001-2011 72
Figure 17: Thailand Deodorants company share, by
value, 2005-2006 (%) 75
Figure 18: Thailand Deodorants distribution
channels, by value, 2005-2006(%) 78
Figure 19: Thailand Bath & shower
products value & value forecast, 2001-2011 (THB m, nominal prices) 87
Figure 20: Thailand Bath & shower products category growth comparison, by
value, 2001-2011 89
Figure 21: Thailand Bath & shower products volume &
volume forecast, 2001-2011 (Units m) 92
Figure 22: Thailand Bath & shower
products category growth comparison, by volume, 2001-2011 93
Figure 23:
Thailand Bath & shower products company share, by value, 2005-2006 (%) 95
Figure 24: Thailand Bath & shower products distribution channels, by value,
2005-2006(%) 98
Figure 25: Global Personal Hygiene market split (value
terms, 2006) -- Top 5 countries 103
Figure 26: Global Personal Hygiene
market value, 2001 -- 2006 (Top 5 countries) 106
Figure 27: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 108
Figure 28: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5
countries) 111
Figure 29: Map of Thailand 119
Figure 30: Annual data
review process 129
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: Thailand Personal Hygiene value, 2001-2006 (THB m, nominal
prices) 20
Table 4: Thailand Personal Hygiene value forecast, 2006-2011
(THB m, nominal prices) 21
Table 5: Thailand Personal Hygiene value,
2001-2006 (US$ m nominal prices) 23
Table 6: Thailand Personal Hygiene
value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Thailand
Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Thailand Personal
Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Thailand Personal
Hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Thailand
Personal Hygiene value, by brand 2005-2006 (THB m nominal prices) 30
Table
11: Thailand Personal Hygiene company share by value, 2005-2006 (%) 32
Table 12: Thailand Personal Hygiene value, by company, 2005-2006 (THB m
nominal prices) 33
Table 13: Thailand Personal Hygiene distribution
channels, by value, 2005-2006 (%) 34
Table 14: Thailand Personal Hygiene
value, by distribution channel, 2005-2006 (THB m nominal prices) 34
Table
15: Thailand Personal Hygiene expenditure per capita, 2001-2006 (THB, nominal
prices) 36
Table 16: Thailand Personal Hygiene forecast expenditure per
capita, 2006-2011 (THB, nominal prices) 36
Table 17: Thailand Personal
Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 37
Table
18: Thailand Personal Hygiene forecast expenditure per capita, 2006-2011 (US$
nominal prices) 37
Table 19: Thailand Personal Hygiene consumption per
capita, 2001-2006 (Units) 38
Table 20: Thailand Personal Hygiene forecast
consumption per capita, 2006-2011 (Units) 38
Table 21: Unilever Key Facts
39
Table 22: The Procter & Gamble Key Facts 41
Table 23: Thailand Soap
value, 2001-2006 (THB m, nominal prices) 43
Table 24: Thailand Soap value
forecast, 2006-2011 (THB m, nominal prices) 44
Table 25: Thailand Soap
value, 2001-2006 (US$ m nominal prices) 46
Table 26: Thailand Soap value
forecast, 2006-2011 (US$ m nominal prices) 46
Table 27: Thailand Soap
volume, 2001-2006 (Units m) 48
Table 28: Thailand Soap volume forecast,
2006-2011 (Units m) 49
Table 29: Thailand Soap brand share, by value,
2005-2006 (%) 52
Table 30: Thailand Soap value, by brand 2005-2006 (THB m
nominal prices) 53
Table 31: Thailand Soap company share by value,
2005-2006 (%) 55
Table 32: Thailand Soap value, by company, 2005-2006 (THB
m nominal prices) 55
Table 33: Thailand Soap distribution channels, by
value, 2005-2006 (%) 56
Table 34: Thailand Soap value, by distribution
channel, 2005-2006 (THB m nominal prices) 56
Table 35: Thailand Soap
expenditure per capita, 2001-2006 (THB, nominal prices) 58
Table 36:
Thailand Soap forecast expenditure per capita, 2006-2011 (THB, nominal prices)
58
Table 37: Thailand Soap expenditure per capita, 2001-2006 (US$ nominal
prices) 59
Table 38: Thailand Soap forecast expenditure per capita,
2006-2011 (US$ nominal prices) 59
Table 39: Thailand Soap consumption per
capita, 2001-2006 (Units) 60
Table 40: Thailand Soap forecast consumption
per capita, 2006-2011 (Units) 60
Table 41: Thailand Deodorants value,
2001-2006 (THB m, nominal prices) 62
Table 42: Thailand Deodorants value
forecast, 2006-2011 (THB m, nominal prices) 63
Table 43: Thailand
Deodorants value, 2001-2006 (US$ m nominal prices) 65
Table 44: Thailand
Deodorants value forecast, 2006-2011 (US$ m nominal prices) 66
Table 45:
Thailand Deodorants volume, 2001-2006 (Units m) 69
Table 46: Thailand
Deodorants volume forecast, 2006-2011 (Units m) 70
Table 47: Thailand
Deodorants brand share, by value, 2005-2006 (%) 73
Table 48: Thailand
Deodorants value, by brand 2005-2006 (THB m nominal prices) 74
Table 49:
Thailand Deodorants company share by value, 2005-2006 (%) 76
Table 50:
Thailand Deodorants value, by company, 2005-2006 (THB m nominal prices) 76
Table 51: Thailand Deodorants distribution channels, by value, 2005-2006 (%)
77
Table 52: Thailand Deodorants value, by distribution channel, 2005-2006
(THB m nominal prices) 77
Table 53: Thailand Deodorants expenditure per
capita, 2001-2006 (THB, nominal prices) 79
Table 54: Thailand Deodorants
forecast expenditure per capita, 2006-2011 (THB, nominal prices) 80
Table
55: Thailand Deodorants expenditure per capita, 2001-2006 (US$ nominal prices)
81
Table 56: Thailand Deodorants forecast expenditure per capita,
2006-2011 (US$ nominal prices) 82
Table 57: Thailand Deodorants
consumption per capita, 2001-2006 (Units) 83
Table 58: Thailand Deodorants
forecast consumption per capita, 2006-2011 (Units) 84
Table 59: Thailand
Bath & shower products value, 2001-2006 (THB m, nominal prices) 85
Table
60: Thailand Bath & shower products value forecast, 2006-2011 (THB m, nominal
prices) 86
Table 61: Thailand Bath & shower products value, 2001-2006 (US$
m nominal prices) 88
Table 62: Thailand Bath & shower products value
forecast, 2006-2011 (US$ m nominal prices) 88
Table 63: Thailand Bath &
shower products volume, 2001-2006 (Units m) 90
Table 64: Thailand Bath &
shower products volume forecast, 2006-2011 (Units m) 91
Table 65: Thailand
Bath & shower products brand share, by value, 2005-2006 (%) 94
Table 66:
Thailand Bath & shower products value, by brand 2005-2006 (THB m nominal
prices) 94
Table 67: Thailand Bath & shower products company share by
value, 2005-2006 (%) 96
Table 68: Thailand Bath & shower products value,
by company, 2005-2006 (THB m nominal prices) 96
Table 69: Thailand Bath &
shower products distribution channels, by value, 2005-2006 (%) 97
Table
70: Thailand Bath & shower products value, by distribution channel, 2005-2006
(THB m nominal prices) 97
Table 71: Thailand Bath & shower products
expenditure per capita, 2001-2006 (THB, nominal prices) 99
Table 72:
Thailand Bath & shower products forecast expenditure per capita, 2006-2011
(THB, nominal prices) 99
Table 73: Thailand Bath & shower products
expenditure per capita, 2001-2006 (US$ nominal prices) 100
Table 74:
Thailand Bath & shower products forecast expenditure per capita, 2006-2011
(US$ nominal prices) 100
Table 75: Thailand Bath & shower products
consumption per capita, 2001-2006 (Units) 101
Table 76: Thailand Bath &
shower products forecast consumption per capita, 2006-2011 (Units) 101
Table 77: Global Personal Hygiene market value, 2006 102
Table 78: Global
Personal Hygiene market split (value terms (US$ m), 2006) -- Top 5 countries
105
Table 79: Global Personal Hygiene market volume, 2006 107
Table
80: Global Personal Hygiene market split (volume terms, 2006) -- Top 5
countries 110
Table 81: Leading players - Top 5 countries 112
Table
82: Thailand Personal Hygiene new product launches (reports) and SKUs, by
company (Top 5 companies), 2006 113
Table 83: Thailand Personal Hygiene
new product launches (reports), by flavor and fragrances (Top 10 flavors),
2006 114
Table 84: Thailand Personal Hygiene new product launches
(reports), by Ingredients (Top 10 Ingredients), 2006 114
Table 85:
Thailand Personal Hygiene new product launches (reports), by Package tags or
Claims (Top 10 claims), 2006 115
Table 86: Thailand Personal Hygiene new
product launches (reports) - Recent 5 launches 116
Table 87: Thailand Key
Facts 118
Table 88: Thailand population, by age group, 2000-2005
(millions) 122
Table 89: Thailand population forecast, by age group,
2005-2010 (millions) 123
Table 90: Thailand population, by gender,
2000-2005 (millions) 123
Table 91: Thailand population forecast, by
gender, 2005-2010 (millions) 124
Table 92: Thailand real GDP, 2000-2005
(THB bn, 2005 prices) 124
Table 93: Thailand real GDP forecast, 2005-2010
(THB bn, 2005 prices) 125
Table 94: Thailand nominal GDP, 2000-2005 (THB
bn, nominal prices) 125
Table 95: Thailand real GDP, 2000-2005 (US$ bn,
2005 prices) 126
Table 96: Thailand real GDP forecast, 2005-2010 (US$ bn,
2005 prices) 126
Table 97: Thailand consumer price index, 2000-2005
(2000=100) 127
Table 98: Thailand consumer price index, 2005-2010
(2000=100) 127
Table 99: Thailand exchange rate, 2000-2005 127
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