Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis,
US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis,
2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share
Analysis 29
Distribution Analysis 36
Expenditure & consumption per
capita 38
Chapter 4 LEADING COMPANY PROFILES 41
Unilever 41
The
Procter & Gamble 43
Chapter 5 CATEGORY ANALYSIS - SOAP 45
Value
Analysis, 2001-2006 45
Value Analysis, 2006-2011 46
Value Analysis,
US$ 2001-2006 48
Value Analysis, US$ 2006-2011 48
Volume Analysis,
2001-2006 50
Volume Analysis, 2006-2011 51
Company and Brand Share
Analysis 54
Distribution Analysis 59
Expenditure & consumption per
capita 61
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 64
Value Analysis,
2001-2006 64
Value Analysis, 2006-2011 66
Value Analysis, US$
2001-2006 68
Value Analysis, US$ 2006-2011 69
Volume Analysis,
2001-2006 71
Volume Analysis, 2006-2011 73
Company and Brand Share
Analysis 76
Distribution Analysis 81
Expenditure & consumption per
capita 83
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 89
Value Analysis, 2001-2006 89
Value Analysis, 2006-2011 90
Value
Analysis, US$ 2001-2006 92
Value Analysis, US$ 2006-2011 92
Volume
Analysis, 2001-2006 94
Volume Analysis, 2006-2011 95
Company and Brand
Share Analysis 98
Distribution Analysis 103
Expenditure & consumption
per capita 105
Chapter 8 COUNTRY COMPARISON 108
Value 108
Volume
113
Market Share 118
Chapter 9 NEW PRODUCT DEVELOPMENT 119
Product
launches over time 119
Recent product launches 122
Chapter 10 UK
SOCIOECONOMIC PROFILE 123
Country Overview 123
Key Facts 124
Political Overview 126
United Kingdom Economic Overview 127
Chapter 11
UK MACROECONOMIC PROFILE 128
Macroeconomic Indicators 128
Chapter 12
RESEARCH METHODOLOGY 134
Methodology overview 134
Secondary research
135
Market modelling 136
Primary research 137
Data finalisation
137
Ongoing research 138
Chapter 13 APPENDIX 139
Future readings
139
How to contact experts in your industry 139
LIST OF
FIGURES
Figure 1: UK Personal hygiene value & value forecast, 2001-2011
(GBP m, nominal prices) 22
Figure 2: UK Personal hygiene category growth
comparison, by value, 2001-2011 24
Figure 3: UK Personal hygiene volume &
volume forecast, 2001-2011 (Units m) 27
Figure 4: UK Personal hygiene
category growth comparison, by volume, 2001-2011 28
Figure 5: UK Personal
hygiene company share, by value, 2005-2006 (%) 33
Figure 6: UK Personal
hygiene distribution channels, by value, 2005-2006(%) 37
Figure 7: UK Soap
value & value forecast, 2001-2011 (GBP m, nominal prices) 47
Figure 8: UK
Soap category growth comparison, by value, 2001-2011 49
Figure 9: UK Soap
volume & volume forecast, 2001-2011 (Units m) 52
Figure 10: UK Soap
category growth comparison, by volume, 2001-2011 53
Figure 11: UK Soap
company share, by value, 2005-2006 (%) 56
Figure 12: UK Soap distribution
channels, by value, 2005-2006(%) 60
Figure 13: UK Deodorants value & value
forecast, 2001-2011 (GBP m, nominal prices) 67
Figure 14: UK Deodorants
category growth comparison, by value, 2001-2011 70
Figure 15: UK
Deodorants volume & volume forecast, 2001-2011 (Units m) 74
Figure 16: UK
Deodorants category growth comparison, by volume, 2001-2011 75
Figure 17:
UK Deodorants company share, by value, 2005-2006 (%) 78
Figure 18: UK
Deodorants distribution channels, by value, 2005-2006(%) 82
Figure 19: UK
Bath & shower products value & value forecast, 2001-2011 (GBP m, nominal
prices) 91
Figure 20: UK Bath & shower products category growth
comparison, by value, 2001-2011 93
Figure 21: UK Bath & shower products
volume & volume forecast, 2001-2011 (Units m) 96
Figure 22: UK Bath &
shower products category growth comparison, by volume, 2001-2011 97
Figure
23: UK Bath & shower products company share, by value, 2005-2006 (%) 100
Figure 24: UK Bath & shower products distribution channels, by value,
2005-2006(%) 104
Figure 25: Global Personal Hygiene market split (value
terms, 2006) -- Top 5 countries 109
Figure 26: Global Personal Hygiene
market value, 2001 -- 2006 (Top 5 countries) 112
Figure 27: Global
Personal Hygiene market split (volume terms, 2006) -- Top 5 countries 114
Figure 28: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5
countries) 117
Figure 29: Map of United Kingdom 125
Figure 30: Annual
data review process 135
LIST OF TABLES
Table 1: Personal Hygiene
category definitions 8
Table 2: Personal Hygiene distribution channels
9
Table 3: UK Personal Hygiene value, 2001-2006 (GBP m, nominal prices)
20
Table 4: UK Personal Hygiene value forecast, 2006-2011 (GBP m, nominal
prices) 21
Table 5: UK Personal Hygiene value, 2001-2006 (US$ m nominal
prices) 23
Table 6: UK Personal Hygiene value forecast, 2006-2011 (US$ m
nominal prices) 23
Table 7: UK Personal Hygiene volume, 2001-2006 (Units
m) 25
Table 8: UK Personal Hygiene volume forecast, 2006-2011 (Units m)
26
Table 9: UK Personal Hygiene brand share, by value, 2005-2006 (%)
29
Table 10: UK Personal Hygiene value, by brand 2005-2006 (GBP m nominal
prices) 31
Table 11: UK Personal Hygiene company share by value, 2005-2006
(%) 34
Table 12: UK Personal Hygiene value, by company, 2005-2006 (GBP m
nominal prices) 35
Table 13: UK Personal Hygiene distribution channels, by
value, 2005-2006 (%) 36
Table 14: UK Personal Hygiene value, by
distribution channel, 2005-2006 (GBP m nominal prices) 36
Table 15: UK
Personal Hygiene expenditure per capita, 2001-2006 (GBP, nominal prices)
38
Table 16: UK Personal Hygiene forecast expenditure per capita,
2006-2011 (GBP, nominal prices) 38
Table 17: UK Personal Hygiene
expenditure per capita, 2001-2006 (US$ nominal prices) 39
Table 18: UK
Personal Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 39
Table 19: UK Personal Hygiene consumption per capita, 2001-2006
(Units) 40
Table 20: UK Personal Hygiene forecast consumption per capita,
2006-2011 (Units) 40
Table 21: Unilever Key Facts 41
Table 22: The
Procter & Gamble Key Facts 43
Table 23: UK Soap value, 2001-2006 (GBP m,
nominal prices) 45
Table 24: UK Soap value forecast, 2006-2011 (GBP m,
nominal prices) 46
Table 25: UK Soap value, 2001-2006 (US$ m nominal
prices) 48
Table 26: UK Soap value forecast, 2006-2011 (US$ m nominal
prices) 48
Table 27: UK Soap volume, 2001-2006 (Units m) 50
Table 28:
UK Soap volume forecast, 2006-2011 (Units m) 51
Table 29: UK Soap brand
share, by value, 2005-2006 (%) 54
Table 30: UK Soap value, by brand
2005-2006 (GBP m nominal prices) 55
Table 31: UK Soap company share by
value, 2005-2006 (%) 57
Table 32: UK Soap value, by company, 2005-2006
(GBP m nominal prices) 58
Table 33: UK Soap distribution channels, by
value, 2005-2006 (%) 59
Table 34: UK Soap value, by distribution channel,
2005-2006 (GBP m nominal prices) 59
Table 35: UK Soap expenditure per
capita, 2001-2006 (GBP, nominal prices) 61
Table 36: UK Soap forecast
expenditure per capita, 2006-2011 (GBP, nominal prices) 61
Table 37: UK
Soap expenditure per capita, 2001-2006 (US$ nominal prices) 62
Table 38:
UK Soap forecast expenditure per capita, 2006-2011 (US$ nominal prices) 62
Table 39: UK Soap consumption per capita, 2001-2006 (Units) 63
Table 40:
UK Soap forecast consumption per capita, 2006-2011 (Units) 63
Table 41: UK
Deodorants value, 2001-2006 (GBP m, nominal prices) 65
Table 42: UK
Deodorants value forecast, 2006-2011 (GBP m, nominal prices) 66
Table 43:
UK Deodorants value, 2001-2006 (US$ m nominal prices) 68
Table 44: UK
Deodorants value forecast, 2006-2011 (US$ m nominal prices) 69
Table 45:
UK Deodorants volume, 2001-2006 (Units m) 72
Table 46: UK Deodorants
volume forecast, 2006-2011 (Units m) 73
Table 47: UK Deodorants brand
share, by value, 2005-2006 (%) 76
Table 48: UK Deodorants value, by brand
2005-2006 (GBP m nominal prices) 77
Table 49: UK Deodorants company share
by value, 2005-2006 (%) 79
Table 50: UK Deodorants value, by company,
2005-2006 (GBP m nominal prices) 80
Table 51: UK Deodorants distribution
channels, by value, 2005-2006 (%) 81
Table 52: UK Deodorants value, by
distribution channel, 2005-2006 (GBP m nominal prices) 81
Table 53: UK
Deodorants expenditure per capita, 2001-2006 (GBP, nominal prices) 83
Table 54: UK Deodorants forecast expenditure per capita, 2006-2011 (GBP,
nominal prices) 84
Table 55: UK Deodorants expenditure per capita,
2001-2006 (US$ nominal prices) 85
Table 56: UK Deodorants forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 86
Table 57: UK
Deodorants consumption per capita, 2001-2006 (Units) 87
Table 58: UK
Deodorants forecast consumption per capita, 2006-2011 (Units) 88
Table 59:
UK Bath & shower products value, 2001-2006 (GBP m, nominal prices) 89
Table 60: UK Bath & shower products value forecast, 2006-2011 (GBP m, nominal
prices) 90
Table 61: UK Bath & shower products value, 2001-2006 (US$ m
nominal prices) 92
Table 62: UK Bath & shower products value forecast,
2006-2011 (US$ m nominal prices) 92
Table 63: UK Bath & shower products
volume, 2001-2006 (Units m) 94
Table 64: UK Bath & shower products volume
forecast, 2006-2011 (Units m) 95
Table 65: UK Bath & shower products brand
share, by value, 2005-2006 (%) 98
Table 66: UK Bath & shower products
value, by brand 2005-2006 (GBP m nominal prices) 99
Table 67: UK Bath &
shower products company share by value, 2005-2006 (%) 101
Table 68: UK
Bath & shower products value, by company, 2005-2006 (GBP m nominal prices)
102
Table 69: UK Bath & shower products distribution channels, by value,
2005-2006 (%) 103
Table 70: UK Bath & shower products value, by
distribution channel, 2005-2006 (GBP m nominal prices) 103
Table 71: UK
Bath & shower products expenditure per capita, 2001-2006 (GBP, nominal prices)
105
Table 72: UK Bath & shower products forecast expenditure per capita,
2006-2011 (GBP, nominal prices) 105
Table 73: UK Bath & shower products
expenditure per capita, 2001-2006 (US$ nominal prices) 106
Table 74: UK
Bath & shower products forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 106
Table 75: UK Bath & shower products consumption per capita,
2001-2006 (Units) 107
Table 76: UK Bath & shower products forecast
consumption per capita, 2006-2011 (Units) 107
Table 77: Global Personal
Hygiene market value, 2006 108
Table 78: Global Personal Hygiene market
split (value terms (US$ m), 2006) -- Top 5 countries 111
Table 79: Global
Personal Hygiene market volume, 2006 113
Table 80: Global Personal Hygiene
market split (volume terms, 2006) -- Top 5 countries 116
Table 81: Leading
players - Top 5 countries 118
Table 82: UK Personal Hygiene new product
launches (reports) and SKUs, by company (Top 5 companies), 2006 119
Table
83: UK Personal Hygiene new product launches (reports), by flavor and
fragrances (Top 10 flavors), 2006 120
Table 84: UK Personal Hygiene new
product launches (reports), by Ingredients (Top 10 Ingredients), 2006 120
Table 85: UK Personal Hygiene new product launches (reports), by Package tags
or Claims (Top 10 claims), 2006 121
Table 86: UK Personal Hygiene new
product launches (reports) - Recent 5 launches 122
Table 87: United
Kingdom Key Facts 124
Table 88: United Kingdom population, by age group,
2000-2005 (millions) 128
Table 89: United Kingdom population forecast, by
age group, 2005-2010 (millions) 129
Table 90: United Kingdom population,
by gender, 2000-2005 (millions) 129
Table 91: United Kingdom population
forecast, by gender, 2005-2010 (millions) 130
Table 92: United Kingdom
real GDP, 2000-2005 (GBP bn, 2005 prices) 130
Table 93: United Kingdom
real GDP forecast, 2005-2010 (GBP bn, 2005 prices) 131
Table 94: United
Kingdom nominal GDP, 2000-2005 (GBP bn, nominal prices) 131
Table 95:
United Kingdom real GDP, 2000-2005 (US$ bn, 2005 prices) 132
Table 96:
United Kingdom real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 132
Table 97: United Kingdom consumer price index, 2000-2005 (2000=100) 133
Table 98: United Kingdom consumer price index, 2005-2010 (2000=100) 133
Table 99: United Kingdom exchange rate, 2000-2005 133
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