Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Personal Hygiene 2
Summary category level - Soap 3
Summary category
level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value
Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Volume Analysis,
2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share
Analysis 27
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 38
The Procter & Gamble
38
Unilever 40
Chapter 5 CATEGORY ANALYSIS - SOAP 42
Value
Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Volume Analysis,
2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share
Analysis 50
Distribution Analysis 55
Expenditure & consumption per
capita 57
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 59
Value Analysis,
2001-2006 59
Value Analysis, 2006-2011 61
Volume Analysis, 2001-2006
64
Volume Analysis, 2006-2011 66
Company and Brand Share Analysis
69
Distribution Analysis 73
Expenditure & consumption per capita
75
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 79
Value
Analysis, 2001-2006 79
Value Analysis, 2006-2011 80
Volume Analysis,
2001-2006 83
Volume Analysis, 2006-2011 84
Company and Brand Share
Analysis 87
Distribution Analysis 91
Expenditure & consumption per
capita 93
Chapter 8 COUNTRY COMPARISON 95
Value 95
Volume 100
Market Share 105
Chapter 9 NEW PRODUCT DEVELOPMENT 106
Product
launches over time 106
Recent product launches 109
Chapter 10 US
SOCIOECONOMIC PROFILE 110
Country Overview 110
Key Facts 111
Political Overview 113
United States Economic Overview 114
Chapter 11
US MACROECONOMIC PROFILE 115
Macroeconomic Indicators 115
Chapter 12
RESEARCH METHODOLOGY 121
Methodology overview 121
Secondary research
122
Market modelling 123
Primary research 124
Data finalisation
124
Ongoing research 125
Chapter 13 APPENDIX 126
Future readings
126
How to contact experts in your industry 126
LIST OF
FIGURES
Figure 1: US Personal hygiene value & value forecast, 2001-2011
(USD m, nominal prices) 21
Figure 2: US Personal hygiene category growth
comparison, by value, 2001-2011 22
Figure 3: US Personal hygiene volume &
volume forecast, 2001-2011 (Units m) 25
Figure 4: US Personal hygiene
category growth comparison, by volume, 2001-2011 26
Figure 5: US Personal
hygiene company share, by value, 2005-2006 (%) 31
Figure 6: US Personal
hygiene distribution channels, by value, 2005-2006(%) 35
Figure 7: US Soap
value & value forecast, 2001-2011 (USD m, nominal prices) 44
Figure 8: US
Soap category growth comparison, by value, 2001-2011 45
Figure 9: US Soap
volume & volume forecast, 2001-2011 (Units m) 48
Figure 10: US Soap
category growth comparison, by volume, 2001-2011 49
Figure 11: US Soap
company share, by value, 2005-2006 (%) 52
Figure 12: US Soap distribution
channels, by value, 2005-2006(%) 56
Figure 13: US Deodorants value & value
forecast, 2001-2011 (USD m, nominal prices) 62
Figure 14: US Deodorants
category growth comparison, by value, 2001-2011 63
Figure 15: US
Deodorants volume & volume forecast, 2001-2011 (Units m) 67
Figure 16: US
Deodorants category growth comparison, by volume, 2001-2011 68
Figure 17:
US Deodorants company share, by value, 2005-2006 (%) 71
Figure 18: US
Deodorants distribution channels, by value, 2005-2006(%) 74
Figure 19: US
Bath & shower products value & value forecast, 2001-2011 (USD m, nominal
prices) 81
Figure 20: US Bath & shower products category growth
comparison, by value, 2001-2011 82
Figure 21: US Bath & shower products
volume & volume forecast, 2001-2011 (Units m) 85
Figure 22: US Bath &
shower products category growth comparison, by volume, 2001-2011 86
Figure
23: US Bath & shower products company share, by value, 2005-2006 (%) 89
Figure 24: US Bath & shower products distribution channels, by value,
2005-2006(%) 92
Figure 25: Global Personal Hygiene market split (value
terms, 2006) -- Top 5 countries 96
Figure 26: Global Personal Hygiene
market value, 2001 -- 2006 (Top 5 countries) 99
Figure 27: Global Personal
Hygiene market split (volume terms, 2006) -- Top 5 countries 101
Figure
28: Global Personal Hygiene market volume, 2001 -- 2006 (Top 5 countries)
104
Figure 29: Map of United States 112
Figure 30: Annual data review
process 122
LIST OF TABLES
Table 1: Personal Hygiene category
definitions 8
Table 2: Personal Hygiene distribution channels 9
Table
3: US Personal Hygiene value, 2001-2006 (USD m, nominal prices) 19
Table
4: US Personal Hygiene value forecast, 2006-2011 (USD m, nominal prices)
20
Table 5: US Personal Hygiene volume, 2001-2006 (Units m) 23
Table
6: US Personal Hygiene volume forecast, 2006-2011 (Units m) 24
Table 7: US
Personal Hygiene brand share, by value, 2005-2006 (%) 27
Table 8: US
Personal Hygiene value, by brand 2005-2006 (USD m nominal prices) 29
Table
9: US Personal Hygiene company share by value, 2005-2006 (%) 32
Table 10:
US Personal Hygiene value, by company, 2005-2006 (USD m nominal prices) 33
Table 11: US Personal Hygiene distribution channels, by value, 2005-2006 (%)
34
Table 12: US Personal Hygiene value, by distribution channel, 2005-2006
(USD m nominal prices) 34
Table 13: US Personal Hygiene expenditure per
capita, 2001-2006 (USD, nominal prices) 36
Table 14: US Personal Hygiene
forecast expenditure per capita, 2006-2011 (USD, nominal prices) 36
Table
15: US Personal Hygiene consumption per capita, 2001-2006 (Units) 37
Table
16: US Personal Hygiene forecast consumption per capita, 2006-2011 (Units)
37
Table 17: The Procter & Gamble Key Facts 38
Table 18: Unilever Key
Facts 40
Table 19: US Soap value, 2001-2006 (USD m, nominal prices) 42
Table 20: US Soap value forecast, 2006-2011 (USD m, nominal prices) 43
Table 21: US Soap volume, 2001-2006 (Units m) 46
Table 22: US Soap volume
forecast, 2006-2011 (Units m) 47
Table 23: US Soap brand share, by value,
2005-2006 (%) 50
Table 24: US Soap value, by brand 2005-2006 (USD m
nominal prices) 51
Table 25: US Soap company share by value, 2005-2006 (%)
53
Table 26: US Soap value, by company, 2005-2006 (USD m nominal prices)
54
Table 27: US Soap distribution channels, by value, 2005-2006 (%) 55
Table 28: US Soap value, by distribution channel, 2005-2006 (USD m nominal
prices) 55
Table 29: US Soap expenditure per capita, 2001-2006 (USD,
nominal prices) 57
Table 30: US Soap forecast expenditure per capita,
2006-2011 (USD, nominal prices) 57
Table 31: US Soap consumption per
capita, 2001-2006 (Units) 58
Table 32: US Soap forecast consumption per
capita, 2006-2011 (Units) 58
Table 33: US Deodorants, 2001-2006 (USD m,
nominal prices) 60
Table 34: US Deodorants forecast, 2006-2011 (USD m,
nominal prices) 61
Table 35: US Deodorants volume, 2001-2006 (Units m)
65
Table 36: US Deodorants volume forecast, 2006-2011 (Units m) 66
Table 37: US Deodorants brand share, by value, 2005-2006 (%) 69
Table 38:
US Deodorants, by brand 2005-2006 (USD m nominal prices) 70
Table 39: US
Deodorants company share by value, 2005-2006 (%) 72
Table 40: US
Deodorants, by company, 2005-2006 (USD m nominal prices) 72
Table 41: US
Deodorants distribution channels, by value, 2005-2006 (%) 73
Table 42: US
Deodorants, by distribution channel, 2005-2006 (USD m nominal prices) 73
Table 43: US Deodorants expenditure per capita, 2001-2006 (USD, nominal
prices) 75
Table 44: US Deodorants forecast expenditure per capita,
2006-2011 (USD, nominal prices) 76
Table 45: US Deodorants consumption per
capita, 2001-2006 (Units) 77
Table 46: US Deodorants forecast consumption
per capita, 2006-2011 (Units) 78
Table 47: US Bath & shower products
value, 2001-2006 (USD m, nominal prices) 79
Table 48: US Bath & shower
products value forecast, 2006-2011 (USD m, nominal prices) 80
Table 49: US
Bath & shower products volume, 2001-2006 (Units m) 83
Table 50: US Bath &
shower products volume forecast, 2006-2011 (Units m) 84
Table 51: US Bath
& shower products brand share, by value, 2005-2006 (%) 87
Table 52: US
Bath & shower products value, by brand 2005-2006 (USD m nominal prices) 88
Table 53: US Bath & shower products company share by value, 2005-2006 (%)
90
Table 54: US Bath & shower products value, by company, 2005-2006 (USD m
nominal prices) 90
Table 55: US Bath & shower products distribution
channels, by value, 2005-2006 (%) 91
Table 56: US Bath & shower products
value, by distribution channel, 2005-2006 (USD m nominal prices) 91
Table
57: US Bath & shower products expenditure per capita, 2001-2006 (USD, nominal
prices) 93
Table 58: US Bath & shower products forecast expenditure per
capita, 2006-2011 (USD, nominal prices) 93
Table 59: US Bath & shower
products consumption per capita, 2001-2006 (Units) 94
Table 60: US Bath &
shower products forecast consumption per capita, 2006-2011 (Units) 94
Table 61: Global Personal Hygiene market value, 2006 95
Table 62: Global
Personal Hygiene market split (value terms (US$ m), 2006) -- Top 5 countries
98
Table 63: Global Personal Hygiene market volume, 2006 100
Table 64:
Global Personal Hygiene market split (volume terms, 2006) -- Top 5 countries
103
Table 65: Leading players - Top 5 countries 105
Table 66: US
Personal Hygiene new product launches (reports) and SKUs, by company (Top 5
companies), 2006 106
Table 67: US Personal Hygiene new product launches
(reports), by flavor and fragrances (Top 10 flavors), 2006 107
Table 68:
US Personal Hygiene new product launches (reports), by Ingredients (Top 10
Ingredients), 2006 107
Table 69: US Personal Hygiene new product launches
(reports), by Package tags or Claims (Top 10 claims), 2006 108
Table 70:
US Personal Hygiene new product launches (reports) - Recent 5 launches 109
Table 71: United States Key Facts 111
Table 72: US population, by age
group, 2000-2005 (millions) 115
Table 73: US population forecast, by age
group, 2005-2010 (millions) 116
Table 74: US population, by gender,
2000-2005 (millions) 116
Table 75: US population forecast, by gender,
2005-2010 (millions) 117
Table 76: US real GDP, 2000-2005 (USD bn, 2005
prices) 117
Table 77: US real GDP forecast, 2005-2010 (USD bn, 2005
prices) 118
Table 78: US nominal GDP, 2000-2005 (USD bn, nominal prices)
118
Table 79: US real GDP, 2000-2005 (US$ bn, 2005 prices) 119
Table
80: US real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 119
Table 81: US
consumer price index, 2000-2005 (2000=100) 120
Table 82: US consumer price
index, 2005-2010 (2000=100) 120
Table 83: US exchange rate, 2000-2005
120
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