Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
11
Value Analysis 11
Volume Analysis 12
Chapter 3 NORTH AMERICA
PERSONAL HYGIENE - MARKET OVERVIEW 13
Value Analysis, 2001-2006 13
Value Analysis, 2006-2011 13
Volume Analysis, 2001-2006 15
Volume
Analysis, 2006-2011 15
Company Share Analysis 17
Chapter 4 LEADING
COMPANY PROFILES 20
Procter & Gamble Company, The 20
Unilever 23
Chapter 5 CATEGORY ANALYSIS - SOAP 26
Value Analysis, 2001-2006 26
Value Analysis, 2006-2011 26
Volume Analysis, 2001-2006 28
Volume
Analysis, 2006-2011 28
Company Share Analysis 30
Chapter 6 CATEGORY
ANALYSIS - DEODORANTS 32
Value Analysis, 2001-2006 32
Value Analysis,
2006-2011 33
Volume Analysis, 2001-2006 35
Volume Analysis, 2006-2011
36
Company Share Analysis 38
Chapter 7 CATEGORY ANALYSIS - BATH &
SHOWER PRODUCTS 40
Value Analysis, 2001-2006 40
Value Analysis,
2006-2011 40
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011
42
Company Share Analysis 44
Chapter 8 RESEARCH METHODOLOGY 46
Methodology overview 46
Secondary research 47
Market modelling 48
Primary research 49
Data finalisation 49
Ongoing research 50
Chapter 9 APPENDIX 51
Future readings 51
How to contact experts in
your industry 51
LIST OF FIGURES
Figure 1: North America Personal
Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 14
Figure 2: North America Personal Hygiene category growth comparison, by value,
2001-2011 14
Figure 3: North America Personal Hygiene volume & volume
forecast, 2001-2011 (Units m) 16
Figure 4: North America Personal Hygiene
category growth comparison, by volume, 2001-2011 16
Figure 5: North
America Personal Hygiene company share (Top 5 companies), by value, 2005-2006
(%) 19
Figure 6: North America Soap value & value forecast, 2001-2011
(US$ m, nominal prices) 27
Figure 7: North America Soap category growth
comparison, by value, 2001-2011 27
Figure 8: North America Soap volume &
volume forecast, 2001-2011 (Units m) 29
Figure 9: North America Soap
category growth comparison, by volume, 2001-2011 29
Figure 10: North
America Soap company share (Top 5 companies), by value, 2005-2006 (%) 31
Figure 11: North America Deodorants value & value forecast, 2001-2011 (US$ m,
nominal prices) 34
Figure 12: North America Deodorants category growth
comparison, by value, 2001-2011 34
Figure 13: North America Deodorants
volume & volume forecast, 2001-2011 (Units m) 37
Figure 14: North America
Deodorants category growth comparison, by volume, 2001-2011 37
Figure 15:
North America Deodorants company share (Top 5 companies), by value, 2005-2006
(%) 39
Figure 16: North America Bath & Shower Products value & value
forecast, 2001-2011 (US$ m, nominal prices) 41
Figure 17: North America
Bath & Shower Products category growth comparison, by value, 2001-2011 41
Figure 18: North America Bath & Shower Products volume & volume forecast,
2001-2011 (Units m) 43
Figure 19: North America Bath & Shower Products
category growth comparison, by volume, 2001-2011 43
Figure 20: North
America Bath & Shower Products company share (Top 5 companies), by value,
2005-2006 (%) 45
Figure 21: Annual data review process 47
LIST
OF TABLES
Table 1: Personal Hygiene category definitions 4
Table 2:
North America Personal Hygiene value (country-wise), 2001-2006 (US$ m, nominal
prices) 11
Table 3: North America Personal Hygiene value (country-wise)
forecast, 2006-2011 (US$ m, nominal prices) 11
Table 4: North America
Personal Hygiene volume (country-wise), 2001-2006 (Units m) 12
Table 5:
North America Personal Hygiene volume (country-wise) forecast, 2006-2011
(Units m) 12
Table 6: North America Personal Hygiene value, 2001-2006 (US$
m, nominal prices) 13
Table 7: North America Personal Hygiene value
forecast, 2006-2011 (US$ m, nominal prices) 13
Table 8: North America
Personal Hygiene volume, 2001-2006 (Units m) 15
Table 9: North America
Personal Hygiene volume forecast, 2006-2011 (Units m) 15
Table 10: North
America Personal Hygiene company share by value, 2005-2006 (%) 17
Table
11: North America Personal Hygiene value, by company, 2005-2006 (US$ m nominal
prices) 18
Table 12: Procter & Gamble Company, The Key Facts 20
Table
13: Unilever Key Facts 23
Table 14: North America Soap value, 2001-2006
(US$ m, nominal prices) 26
Table 15: North America Soap value forecast,
2006-2011 (US$ m, nominal prices) 26
Table 16: North America Soap volume,
2001-2006 (Units m) 28
Table 17: North America Soap volume forecast,
2006-2011 (Units m) 28
Table 18: North America Soap company share by
value, 2005-2006 (%) 30
Table 19: North America Soap value, by company,
2005-2006 (US$ m nominal prices) 30
Table 20: North America Deodorants
value, 2001-2006 (US$ m, nominal prices) 32
Table 21: North America
Deodorants value forecast, 2006-2011 (US$ m, nominal prices) 33
Table 22:
North America Deodorants volume, 2001-2006 (Units m) 35
Table 23: North
America Deodorants volume forecast, 2006-2011 (Units m) 36
Table 24: North
America Deodorants company share by value, 2005-2006 (%) 38
Table 25:
North America Deodorants value, by company, 2005-2006 (US$ m nominal prices)
38
Table 26: North America Bath & Shower Products value, 2001-2006 (US$ m,
nominal prices) 40
Table 27: North America Bath & Shower Products value
forecast, 2006-2011 (US$ m, nominal prices) 40
Table 28: North America
Bath & Shower Products volume, 2001-2006 (Units m) 42
Table 29: North
America Bath & Shower Products volume forecast, 2006-2011 (Units m) 42
Table 30: North America Bath & Shower Products company share by value,
2005-2006 (%) 44
Table 31: North America Bath & Shower Products value, by
company, 2005-2006 (US$ m nominal prices) 44
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