Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Personal Hygiene in Western Europe. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 17 countries covered within the Western
Europe region.
Scope
Contains information on 3 categories: Soap, Deodorants and Bath & shower
products Provides market value, volume data by market, segment and sub
segment
Highlights
The Western Europe Personal Hygiene market covering 17 countries, increased
between 2001-2006, growing at an average annual rate of 2.5%. The leading
company in the market in 2006 was Unilever. The second-largest player was
Colgate-Palmolive Company with Beiersdorf AG is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Personal Hygiene markets
Understand consumers' consumption and expenditure patterns for the 17
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
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