Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
13
Value Analysis 13
Volume Analysis 14
Chapter 3 EASTERN EUROPE
ORAL HYGIENE - MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value
Analysis, 2006-2011 16
Volume Analysis, 2001-2006 18
Volume Analysis,
2006-2011 19
Company Share Analysis 21
Distribution Analysis 24
Chapter 4 LEADING COMPANY PROFILES 26
Procter & Gamble 26
Colgate-Palmolive Company 28
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS
30
Value Analysis, 2001-2006 30
Value Analysis, 2006-2011 30
Volume Analysis, 2001-2006 32
Volume Analysis, 2006-2011 32
Company
Share Analysis 34
Distribution Analysis 36
Chapter 6 CATEGORY ANALYSIS
- DENTURE CARE 38
Value Analysis, 2001-2006 38
Value Analysis,
2006-2011 38
Volume Analysis, 2001-2006 40
Volume Analysis, 2006-2011
40
Company Share Analysis 42
Distribution Analysis 45
Chapter 7
CATEGORY ANALYSIS - MOUTHWASH 47
Value Analysis, 2001-2006 47
Value
Analysis, 2006-2011 47
Volume Analysis, 2001-2006 49
Volume Analysis,
2006-2011 49
Company Share Analysis 51
Distribution Analysis 54
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 56
Value Analysis, 2001-2006
56
Value Analysis, 2006-2011 56
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 58
Company Share Analysis 60
Distribution
Analysis 63
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 65
Value
Analysis, 2001-2006 65
Value Analysis, 2006-2011 65
Volume Analysis,
2001-2006 67
Volume Analysis, 2006-2011 67
Company Share Analysis
69
Distribution Analysis 72
Chapter 10 RESEARCH METHODOLOGY 74
Methodology overview 74
Secondary research 75
Market modelling 76
Primary research 77
Data finalisation 77
Ongoing research 78
Chapter 11 APPENDIX 79
Future readings 79
How to contact experts in
your industry 79
LIST OF FIGURES
Figure 1: Eastern Europe Oral
Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 17
Figure 2: Eastern Europe Oral Hygiene category growth comparison, by value,
2001-2011 17
Figure 3: Eastern Europe Oral Hygiene volume & volume
forecast, 2001-2011 (Units m) 20
Figure 4: Eastern Europe Oral Hygiene
category growth comparison, by volume, 2001-2011 20
Figure 5: Eastern
Europe Oral Hygiene company share (Top 5 companies), by value, 2005-2006 (%)
23
Figure 6: Eastern Europe Oral Hygiene distribution channels, by value,
2005-2006 (%) 25
Figure 7: Eastern Europe Dental Floss value & value
forecast, 2001-2011 (US$ m, nominal prices) 31
Figure 8: Eastern Europe
Dental Floss category growth comparison, by value, 2001-2011 31
Figure 9:
Eastern Europe Dental Floss volume & volume forecast, 2001-2011 (Units m)
33
Figure 10: Eastern Europe Dental Floss category growth comparison, by
volume, 2001-2011 33
Figure 11: Eastern Europe Dental Floss company share
(Top 5 companies), by value, 2005-2006 (%) 35
Figure 12: Eastern Europe
Dental Floss distribution channels, by value, 2005-2006 (%) 37
Figure 13:
Eastern Europe Denture Care value & value forecast, 2001-2011 (US$ m, nominal
prices) 39
Figure 14: Eastern Europe Denture Care category growth
comparison, by value, 2001-2011 39
Figure 15: Eastern Europe Denture Care
volume & volume forecast, 2001-2011 (Units m) 41
Figure 16: Eastern Europe
Denture Care category growth comparison, by volume, 2001-2011 41
Figure
17: Eastern Europe Denture Care company share (Top 5 companies), by value,
2005-2006 (%) 44
Figure 18: Eastern Europe Denture Care distribution
channels, by value, 2005-2006 (%) 46
Figure 19: Eastern Europe Mouthwash
value & value forecast, 2001-2011 (US$ m, nominal prices) 48
Figure 20:
Eastern Europe Mouthwash category growth comparison, by value, 2001-2011
48
Figure 21: Eastern Europe Mouthwash volume & volume forecast, 2001-2011
(Units m) 50
Figure 22: Eastern Europe Mouthwash category growth
comparison, by volume, 2001-2011 50
Figure 23: Eastern Europe Mouthwash
company share (Top 5 companies), by value, 2005-2006 (%) 53
Figure 24:
Eastern Europe Mouthwash distribution channels, by value, 2005-2006 (%) 55
Figure 25: Eastern Europe Toothbrushes value & value forecast, 2001-2011 (US$
m, nominal prices) 57
Figure 26: Eastern Europe Toothbrushes category
growth comparison, by value, 2001-2011 57
Figure 27: Eastern Europe
Toothbrushes volume & volume forecast, 2001-2011 (Units m) 59
Figure 28:
Eastern Europe Toothbrushes category growth comparison, by volume, 2001-2011
59
Figure 29: Eastern Europe Toothbrushes company share (Top 5 companies),
by value, 2005-2006 (%) 62
Figure 30: Eastern Europe Toothbrushes
distribution channels, by value, 2005-2006 (%) 64
Figure 31: Eastern
Europe Toothpaste value & value forecast, 2001-2011 (US$ m, nominal prices)
66
Figure 32: Eastern Europe Toothpaste category growth comparison, by
value, 2001-2011 66
Figure 33: Eastern Europe Toothpaste volume & volume
forecast, 2001-2011 (Units m) 68
Figure 34: Eastern Europe Toothpaste
category growth comparison, by volume, 2001-2011 68
Figure 35: Eastern
Europe Toothpaste company share (Top 5 companies), by value, 2005-2006 (%)
71
Figure 36: Eastern Europe Toothpaste distribution channels, by value,
2005-2006 (%) 73
Figure 37: Annual data review process 75
LIST OF
TABLES
Table 1: Oral Hygiene category definitions 4
Table 2: Oral
Hygiene distribution channels 5
Table 3: Eastern Europe Oral Hygiene value
(country-wise), 2001-2006 (US$ m, nominal prices) 13
Table 4: Eastern
Europe Oral Hygiene value (country-wise) forecast, 2006-2011 (US$ m, nominal
prices) 13
Table 5: Eastern Europe Oral Hygiene volume (country-wise),
2001-2006 (Units m) 14
Table 6: Eastern Europe Oral Hygiene volume
(country-wise) forecast, 2006-2011 (Units m) 14
Table 7: Eastern Europe
Oral Hygiene value, 2001-2006 (US$ m, nominal prices) 15
Table 8: Eastern
Europe Oral Hygiene value forecast, 2006-2011 (US$ m, nominal prices) 16
Table 9: Eastern Europe Oral Hygiene volume, 2001-2006 (Units m) 18
Table
10: Eastern Europe Oral Hygiene volume forecast, 2006-2011 (Units m) 19
Table 11: Eastern Europe Oral Hygiene company share (Top 20 Companies) by
value, 2005-2006 (%) 21
Table 12: Eastern Europe Oral Hygiene value, by
company, 2005-2006 (US$ m nominal prices) 22
Table 13: Eastern Europe Oral
Hygiene distribution channels, by value, 2005-2006 (%) 24
Table 14:
Eastern Europe Oral Hygiene value, by distribution channel, 2005-2006 (US$ m
nominal prices) 24
Table 15: Procter & Gamble Key Facts 26
Table 16:
Colgate-Palmolive Company Key Facts 28
Table 17: Eastern Europe Dental
Floss value, 2001-2006 (US$ m, nominal prices) 30
Table 18: Eastern Europe
Dental Floss value forecast, 2006-2011 (US$ m, nominal prices) 30
Table
19: Eastern Europe Dental Floss volume, 2001-2006 (Units m) 32
Table 20:
Eastern Europe Dental Floss volume forecast, 2006-2011 (Units m) 32
Table
21: Eastern Europe Dental Floss company share by value, 2005-2006 (%) 34
Table 22: Eastern Europe Dental Floss value, by company, 2005-2006 (US$ m
nominal prices) 34
Table 23: Eastern Europe Dental Floss distribution
channels, by value, 2005-2006 (%) 36
Table 24: Eastern Europe Dental Floss
value, by distribution channel, 2005-2006 (US$ m nominal prices) 36
Table
25: Eastern Europe Denture Care value, 2001-2006 (US$ m, nominal prices)
38
Table 26: Eastern Europe Denture Care value forecast, 2006-2011 (US$ m,
nominal prices) 38
Table 27: Eastern Europe Denture Care volume, 2001-2006
(Units m) 40
Table 28: Eastern Europe Denture Care volume forecast,
2006-2011 (Units m) 40
Table 29: Eastern Europe Denture Care company share
by value, 2005-2006 (%) 42
Table 30: Eastern Europe Denture Care value, by
company, 2005-2006 (US$ m nominal prices) 43
Table 31: Eastern Europe
Denture Care distribution channels, by value, 2005-2006 (%) 45
Table 32:
Eastern Europe Denture Care value, by distribution channel, 2005-2006 (US$ m
nominal prices) 45
Table 33: Eastern Europe Mouthwash value, 2001-2006
(US$ m, nominal prices) 47
Table 34: Eastern Europe Mouthwash value
forecast, 2006-2011 (US$ m, nominal prices) 47
Table 35: Eastern Europe
Mouthwash volume, 2001-2006 (Units m) 49
Table 36: Eastern Europe
Mouthwash volume forecast, 2006-2011 (Units m) 49
Table 37: Eastern Europe
Mouthwash company share by value, 2005-2006 (%) 51
Table 38: Eastern
Europe Mouthwash value, by company, 2005-2006 (US$ m nominal prices) 52
Table 39: Eastern Europe Mouthwash distribution channels, by value, 2005-2006
(%) 54
Table 40: Eastern Europe Mouthwash value, by distribution channel,
2005-2006 (US$ m nominal prices) 54
Table 41: Eastern Europe Toothbrushes
value, 2001-2006 (US$ m, nominal prices) 56
Table 42: Eastern Europe
Toothbrushes value forecast, 2006-2011 (US$ m, nominal prices) 56
Table
43: Eastern Europe Toothbrushes volume, 2001-2006 (Units m) 58
Table 44:
Eastern Europe Toothbrushes volume forecast, 2006-2011 (Units m) 58
Table
45: Eastern Europe Toothbrushes company share by value, 2005-2006 (%) 60
Table 46: Eastern Europe Toothbrushes value, by company, 2005-2006 (US$ m
nominal prices) 61
Table 47: Eastern Europe Toothbrushes distribution
channels, by value, 2005-2006 (%) 63
Table 48: Eastern Europe Toothbrushes
value, by distribution channel, 2005-2006 (US$ m nominal prices) 63
Table
49: Eastern Europe Toothpaste value, 2001-2006 (US$ m, nominal prices) 65
Table 50: Eastern Europe Toothpaste value forecast, 2006-2011 (US$ m, nominal
prices) 65
Table 51: Eastern Europe Toothpaste volume, 2001-2006 (Units m)
67
Table 52: Eastern Europe Toothpaste volume forecast, 2006-2011 (Units
m) 67
Table 53: Eastern Europe Toothpaste company share by value,
2005-2006 (%) 69
Table 54: Eastern Europe Toothpaste value, by company,
2005-2006 (US$ m nominal prices) 70
Table 55: Eastern Europe Toothpaste
distribution channels, by value, 2005-2006 (%) 72
Table 56: Eastern Europe
Toothpaste value, by distribution channel, 2005-2006 (US$ m nominal prices)
72
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