Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Oral Hygiene in Western Europe. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 17 countries covered within the Western
Europe region.
Scope
Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash,
Dental floss and Denture care Provides market value, volume data by market,
segment and sub segment
Highlights
The Western Europe Oral Hygiene market covering 17 countries, increased
between 2001-2006, growing at an average annual rate of 1.9%. The leading
company in the market in 2006 was Colgate-Palmolive Company. The
second-largest player was GlaxoSmithKline Plc with Procter & Gamble Company,
The is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Oral Hygiene markets
Understand consumers' consumption and expenditure patterns for the 17
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
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