Abstract
Overview
Introduction
Against the backdrop of a looming recessionary environment in its major
end-market, the BI market is witnessing a flurry of large ticket acquisitions
and rampant commoditization leading to slowdown in growth rates. This report
aims to provide clarity to vendors and investors in BI solutions by
simplifying the dynamics of this changing market and forecasting future growth
opportunities.
Scope
- Provides an overview of the most important trends affecting the BI market
and influencing its competitive dynamics.
- Delivers a comprehensive assessment of BI bundles, in-memory technology,
natural language processing, and mobile BI and their impact on end-users.
- Presents Datamonitor' s view on the future of the industry value chain and
recommends specific go-to-market strategies for each vendor category.
Report Highlights
The BI market has been abuzz with acquisition and consolidation activity over
the last two years due to the entry of several large software vendors.
Consolidation has been beneficial for most acquiring and acquired vendors but
is starting to affect independent pure-play vendors.
In such a turbulent market, technology evolution has been relatively tepid but
increasingly customer focused, as evident from the proliferation of bundles
tuned to end-user needs. Emerging technologies such as in-memory analytics and
natural language processing also look promising and expand the boundaries of
BI analysis.
Datamonitor analyzes the changing dynamics of the market and calls for a
re-evaluation of go-to-market strategies by each vendor. Datamonitor believes
vendors should assess the diversity of end-user needs and increased
competition and target specific channels to reach customers.
Reasons to Purchase
- Gain in-depth knowledge on the dynamics of BI market consolidation and
growth strategies of pure-play vendors and conglomerates
- Understand the effects of commoditization on various parts of the value
chain
- Adjust go-to-market strategies against current market challenges
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