Retailing in Poland 2008

Abstract

Overview

Introduction

Verdict Research: Poland is Central & Eastern Europe' s biggest market both geographically and economically. This has made it a key target for retailers aiming to expand in the CEE region. With a population of around 38m people and a GDP of EUR307bn, Poland offers the largest consumer market in the region.

Scope of this report

• This brief provides accurate insights into key trends, future developments and discusses the strategies of the main operators in the market.
• Proprietary data on market value and growth. 2002-2007 data for six different retail sectors and overall value data for Poland.
• Detailed sector analysis for grocery, DIY, electricals, furniture, and clothing is provided.
• Market shares for leading retailers in grocery, evaluation of non food players and insightful analysis into their operating strategies.

Research and analysis highlights

From 1989 onwards the Polish retail sector was a largely fragmented market occupied by a plethora of small independent local stores and open markets. Over the last decade a number of western European retailers have entered with large scale operations, bringing the hypermarket revolution to eastern Europe.

Following the influx of large international players, the retail market in Poland is becoming increasingly saturated, especially in larger urban areas. Prospects for further growth in the country' s largest cities are now rather limited and many retailers seek locations in smaller towns to boost their market share.

Despite a favourable macroeconomic outlook, legislation will be an obstacle to retail growth in the country. The law restricting large scale retail developments creates particular difficulties for some retailers that were planning to open new stores that exceed a 400 sq m threshold.

Key reasons to read this report

• Understand strategic issues in the market, retailers' responses and our recommendations on how retailers must cope with the changing market.
• Learn about major foreign and domestic players in the Polish retail market
• Discover how the market and retailers' future initiatives will develop. Find growth opportunities in specific sectors and identify the key threats.