Abstract
Overview
Introduction
How Britain Shops DIY provides a detailed overview of the shopping habits of
consumers. It examines, who shops for DIY, where they shop, whether they are
satisfied with their current store and what stores should do to satisfy
customers more.
Scope
- A thorough analysis of the way customer shop in the DIY sector, complete
with profiles of the following retailers:
- B&Q, Focus, Homebase, Wickes, Wilkinson
- How Britain Shops reports include visitor and main user share data,
conversion rates, customer loyalty rates and reasons for loyalty / disloyalty.
- Data is segmented regionally and by demographic and socio-economic group.
Historic data is provided so trends can be analysed over a four year period.
Report Highlights
More women are shopping for DIY than ever before. Though at 59.0% of shoppers
men remain the dominant gender in the sector, a larger proportion of women
than ever before has been attracted by better service and advice and more of a
blended integration of harder and softer DIY with homewares by the major
players.
As the average age for purchasing a house gets older so does the age of the
DIY shoppert. With credit becoming harder to obtain and the housing market
slowing, the DIY sector, at least on a temporary basis, is much more dependent
on existing property owners rather than new buyers.
Loyalty has fallen to its lowest level for more than five years. With money
for purchases tight and competition intensifying, consumers are much less
willing to commit themselves to one retailer, instead searching out the best
offer for them at that particular time.
Reasons to Purchase
- How Britain Shops is one of the most comprehensive studies of its kind
drawing on a nationwide survey of 6,000 shoppers.
- Use this report to understand what drives the loyalty of your customers
and find out where they also shop at.
- Channel investment for maximum return by knowing which aspects of your
retail proposition most need improving in the opinion of your customers.
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