How Britain Shops 2008: DIY

Table of Contents

• CHAPTER 1 INTRODUCTION
  • What is cDNA?
• CHAPTER 2 EXECUTIVE SUMMARY
  • Key Findings
  • retailer Highlights
  • Profile of DIY Shoppers
  • Penetration of DIY Shoppers
  • retailer Usage
  • Main User Share by Region
  • Conversion Rates
  • Shopping Around
  • Loyalty
  • Drivers of Loyalty/Disloyalty
• CHAPTER 3 B&Q
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 4 FOCUS
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 5 HOMEBASE
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 6 WICKES
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 7 WILKINSON
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 8 APPENDIX
  • Basic Methodology
  • Selection of Parliamentary Constituencies
    • Metropolitan County
    • Other 100% Urban
    • Mixed Urban/Rural
    • Rural
  • Selection of Enumeration Districts
  • Selection of Respondents
  • Post Survey Weighting
• List of Tables
  • Table 1: Profile of DIY shoppers -by region 2008
  • Table 2: % of active DIY shoppers regularly using each retailer 2004-2008
  • Table 3: Share of active DIY shoppers using a given retailer as their main store 2004-2008
  • Table 4: Share of active DIY shoppers naming a retaileras their main store -by TV region 2008
  • Table 5: Average rate of conversion from visitor to main user -by TV region 2008
  • Table 6: Average number of other stores used -by TV region 2008
  • Table 7: % of DIY shoppers that are loyal to their main store -by TV region 2008
  • Table 8: Detailed drivers of loyalty (%) 2008
  • Table 9: DIY loyalty scores by retailer 2004-2008
  • Table 10: DIY disloyalty scores by retailer 2004-2008
  • Table 11: What disloyal users preferred about other DIY stores 2004-2008
  • Table 12: Visitor share -by region 2008
  • Table 13: Main user share -by region 2008
  • Table 14: Conversion rates -by region 2008
  • Table 15: Loyalty -by region 2008
  • Table 16: Drivers of loyalty 2008
  • Table 17: Drivers of disloyalty 2008
  • Table 18: Potential change 2008
  • Table 19: Top retailers used in other sectors 2008
  • Table 20: Other DIY stores used 2004-2008
  • Table 21: Visitor share -by region 2008
  • Table 22: Main user share -by region 2008
  • Table 23: Conversion rates -by region 2008
  • Table 24: Loyalty % -by region 2008
  • Table 25: Drivers of loyalty 2008
  • Table 26: Drivers of disloyalty 2008
  • Table 27: Potential change 2008
  • Table 28: Top retailers used in other sectors 2008
  • Table 29: Other DIY stores used 2004-2008
  • Table 30: Visitor share -by region 2008
  • Table 31: Main user share -by region 2008
  • Table 32: Conversion rates -by region 2008
  • Table 33: Loyalty -by region 2008
  • Table 34: Drivers of loyalty 2008
  • Table 35: Drivers of disloyalty 2008
  • Table 36: Potential change 2008
  • Table 37: Top retailers used in other sectors 2008
  • Table 38: Other DIY stores used 2004-2008
  • Table 39: Visitor share -by region 2008
  • Table 40: Main user share -by region 2008
  • Table 41: Conversion rates -by region 2008
  • Table 42: Loyalty -by region 2008
  • Table 43: Drivers of loyalty 2008
  • Table 44: Drivers of disloyalty 2008
  • Table 45: Potential change 2008
  • Table 46: Top retailers used in other sectors 2008
  • Table 47: Other DIY stores used 2004-2008
  • Table 48: Visitor share -by region 2008
  • Table 49: Main user share -by region 2008
  • Table 50: Conversion rates -by region 2008
  • Table 51: Loyalty -by region 2008
  • Table 52: Drivers of loyalty 2008
  • Table 53: Drivers of disloyalty 2008
  • Table 54: Potential change 2008
  • Table 55: Top retailers used in other sectors 2008
  • Table 56: Other DIY stores used 2004-2008
  • Table 57: Sample sizes by sector 2008
• List of Figures
  • Figure 1: DIY share of shopper % 2004-2008
  • Figure 2: Profile of DIY shoppers % -by gender 2004-2008
  • Figure 3: Proportion of DIY shoppers % -by age bracket 2004-2008
  • Figure 4: Profile of DIY shoppers % -by socio-economic class 2004-2008
  • Figure 5: % of consumers who shop for DIY -by demographics 2008
  • Figure 6: % of consumers who shop for DIY -by TV region 2008
  • Figure 7: Concentration of main user share of Top Five retailers 2006
  • Figure 8: Concentration of main user share of Top Five retailers 2007
  • Figure 9: Concentration of main user share of Top Five retailers 2008
  • Figure 10: Average rate of conversion % from visitor to main user 2004-2008
  • Figure 11: Rate of conversion % from visitors to main users -by retailer 2008
  • Figure 12: Average number of other stores used 2004-2008
  • Figure 13: Average number of other stores used -by retailer 2008
  • Figure 14: % of DIY shoppers that are loyal to their main store 2004-2008
  • Figure 15: % of DIY shoppers that are loyal to their main store -by demographic group 2008
  • Figure 16: % of DIY shoppers that are loyal to their main store -by retailer 2008
  • Figure 17: Percentage point change in loyalty rates since last year -by retailer 2008
  • Figure 18: % of loyal main users identifying drivers of loyalty 2004-2008
  • Figure 19: Visitor share % 2004-2008
  • Figure 20: Visitor share % -by demographic group 2008
  • Figure 21: Main user share 2004-2008
  • Figure 22: Main user share % -by demographic group 2008
  • Figure 23: Conversion rates % 2004-2008
  • Figure 24: Conversion rates % -by demographic group 2008
  • Figure 25: Loyalty % 2004-2008
  • Figure 26: Loyalty % -by demographics 2008
  • Figure 27: Preference stores % 2008
  • Figure 28: Shopping around 2004-2008
  • Figure 29: Visitor share 2004-2008
  • Figure 30: Visitor share -by demographic group 2008
  • Figure 31: Main user share 2004-2008
  • Figure 32: Main user share % -by demographic group 2008
  • Figure 33: Conversion rates % 2004-2008
  • Figure 34: Conversion rates % -by demographic group 2008
  • Figure 35: Loyalty % 2004-2008
  • Figure 36: Loyalty % -by demographics 2008
  • Figure 37: Preference stores % 2008
  • Figure 38: Shopping around 2008
  • Figure 39: Visitor share % 2004-2008
  • Figure 40: Visitor share % -by demographic group 2008
  • Figure 41: Main user share % 2004-2008
  • Figure 42: Main user share % -by demographic group 2008
  • Figure 43: Conversion rates % 2004-2008
  • Figure 44: Conversion rates % -by demographic group 2008
  • Figure 45: Loyalty % 2004-2008
  • Figure 46: Loyalty % -by demographics 2008
  • Figure 47: Preference stores % 2008
  • Figure 48: Shopping around 2004-2008
  • Figure 49: Visitor share % 2004-2008
  • Figure 50: Visitor share % -by demographic group 2008
  • Figure 51: Main user share % 2004-2008
  • Figure 52: Main user share % -by demographic group 2008
  • Figure 53: Conversion rates % 2004-2008
  • Figure 54: Conversion rates % -by demographic group 2008
  • Figure 55: Loyalty % 2004-2008
  • Figure 56: Loyalty % -by demographics 2008
  • Figure 57: Preference stores % 2008
  • Figure 58: Shopping around 2008
  • Figure 59: Visitor share % 2004-2008
  • Figure 60: Visitor share % -by demographic group 2008
  • Figure 61: Main user share % 2004-2008
  • Figure 62: Main user share % -by demographic group 2008
  • Figure 63: Conversion rates % 2004-2008
  • Figure 64: Conversion rates % -by demographic group 2008
  • Figure 65: Loyalty % 2004-2008
  • Figure 66: Loyalty % -by demographics 2008
  • Figure 67: Preference stores % 2008
  • Figure 68: Shopping around 2004-2008