Where Britain Shops: Department Stores 2008

Abstract

Overview

Introduction

Verdict Research: How Britain Shops 2008: Department Stores provides a comprehensive overview of consumers shopping habits in the department store sector. It covers the eight key sectors of clothing, DIY, electricals, food & grocery, footwear, homewares, music & video and personal care and analyses the seven key operators in the sector.

Scope

• A wide-ranging analysis of the way customers shop in supermarkets with profiles of the UK' s seven leading department store groups.
• For each category this report provides a full socio-economic breakdown of shoppers, analysis of competitors used and sector penetration data.
• For each profiled retailer, this report provides a socio-economic breakdown of their customer base, cross sector shopping data and conversion rates.
• Includes profiles on: Debenhams, Fenwick, House of Fraser, John Lewis, Marks & Spencer, Selfridges, and TJ Hughes.

Highlights

For the first time in four years, the percentage of department store shoppers using this channel for homewares has grown. It has increased by 1.2 percentage points to 29.2%. Also, more homewares shoppers are using department stores, with its share of the sector growing by 1.0 percentage points to 29.9%.

House of Fraser' s visitor share has fallen to its lowest level since 2001. 4.5% of all UK shoppers now regularly visit the retailer, a 0.4 percentage point decline from the year before. This is the third straight year that House of Fraser' s visitor share has been in decline.

The continued growth of Primark and other value clothing retailers is having an adverse effect on supermarkets. 24.8% of all clothing shoppers now use supermarkets for clothing, down by 0.1% percentage points on the year before. This is the second consecutive year that supermarkets' share of all clothing shoppers has fallen

Reasons to Purchase

• Where Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers each year.
• Verdict' s thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore the implications for retailers.