Abstract
Overview
Introduction
Verdict Research: UK Home Delivery & Order Fulfilment 2008 provides in-depth
analysis of the home delivery market, including products ordered, retailers
visited, media used and channel shares. Combining market level data with a
survey of close to 2,000 customers, this new report offers real insight into
the dynamics, opportunities and threats in the home delivery market.
Scope
- Analysis of the UK home delivery market products ordered for direct
delivery to consumers via phone, online, catalogues, TV or from stores.
- Detailed analysis of why shoppers use home delivery services, how
satisfied they are with them and which service providers they use the most.
- Comprehensive sector analysis for: books, clothing, DIY, electricals, food
& grocery, furniture, health & beauty, homewares and music & video.
- Overview and competitive assessment of leading logistics and fulfilment
operators.
Highlights
We expect the the home delivery market to continue outperforming total retail,
with sales growth forecast at 8.3% in 2008, compared to just 2.4% for total
retail. Growth is being driven primarily by the continued surge in online
shopping and also TV ordering, which has been buoyed by more people gaining
access to digital TV.
The number of shoppers using home delivery for clothing rose sharply in 2007
to 13.1m. Consumers were slow to adopt clothing & footwear at the beginning of
the e-retail boom, but as websites have improved and customers have grown
comfortable with online shopping, clothing has become a major online category.
Both sexes have become more active in the home delivery market for the second
year running, with females extending their lead. 60% of females now use home
delivery, up from 54% in 2006, as women become more frequent users of the
Internet.
Reasons to Purchase
- Understand the opportunities and threats in the home delivery market.
- Analyze the characteristics of home delivery shoppers to help make
strategic decisions for the future.
- Identify ways of broadening your appeal to target shoppers beyond your
existing customer base.
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