Abstract
Overview
Introduction
Verdict Research: Retail growth in Central & Eastern Europe has been driven by
the region' s strong macroeconomic performance, which has increased consumption
and purchasing power levels and boosted retail expenditure. Some of Europe' s
largest players have established strong footholds in the region while local
retailers are now aggressively expanding their operations into neighbouring
countries.
Scope
- This report provides accurate insights into key trends, future
developments and discusses the strategies of the main operators in the region.
- Proprietary data on market value and growth. 2002-2007 data for five
different retail sectors and overall value data for 10 CEE countries.
- Detailed sector analysis for grocery, DIY, electricals, furniture and
clothing (including department stores) in 10 CEE countries.
- The report includes market shares for leading retailers in grocery and an
evaluation of non- food players and their operating strategies.
Report Highlights
Against the backdrop of a tough macroeconomic environment, intense competitive
pressures and slowing growth in the mature markets of the EU, for years
rapidly developing CEE has offered significant opportunities for the
powerhouses of European retailing. Even in 2008 growth potential remains huge,
attracting retailers and developers to the region.
Despite the long term potential CEE countries now faces their biggest
challenge since joining the EU as they are impacted by the credit crunch. The
situation is exacerbated by high inflationary pressures meaning that
purchasing power in CEE is now under acute threat.
As the battle for market share has moved from organic store openings to
acquisitions, new opportunities emerge, most notably in the burgeoning
convenience sector. Meanwhile CEE' s largest retailers are increasingly
expanding into neighbouring countries and fortifying their position as
prominent retailers in the region rivalling foreign players.
Reasons to Purchase
- Understand strategic issues in the region, retailers' responses and our
recommendations on how retailers should adapt to a changing retail market.
- Identify the success factors and growth prospects of the key CEE retailers
and benchmark their performance against the market.
- Learn about major foreign and domestic players in the CEE retail market.
Find out who are the key players in the region and their strategic options.
View Cart
