Abstract
Overview
Introduction
Verdict Research: A comprehensive analysis of the clothing markets in the EU27
countries over the past five years, including total clothing expenditure per
country, specialist sales, store numbers, space, and sales densities. Includes
detailed analysis of the Top Six markets, a new section on Eastern European
markets, plus analysis of the key strategic issues.
Scope
- Clothing expenditure, spend per head, and growth 2001-2007 in each of the
EU27 countries.
- Specialists' sales, space, store numbers, sales densities 2002-2007 in
each EU27 country.
- Comprehensive analysis of clothing markets in France, Germany, Italy,
Netherlands, Spain and UK, plus Eastern Europe.
- Detailed profiles of Inditex, H&M, C&A, Marks & Spencer and Next, with
market shares, trading records, store portfolio and space analysis and
outlooks.
Report Highlights
Low growth and price deflation in mature markets, which account for over 75%
of all EU clothing expenditure, has impacted growth in the €299bn EU27
clothing market over the past five years. Clothing retailers are looking for
new markets in order to maintain growth.
Highest growth rates are in the newest EU27 countries, and Poland is now the
11th largest clothing market in Europe. It and Romania, as the two most
populous countries, are attracting international clothing operators as well as
regional ones now that trading is less complex and their economies expanding.
Italy overtook Germany as the largest clothing market in 2007, and also has
the highest spend per head at €974 per annum. However even the highly style
conscious Italians are being seduced by ' moda low-cost' - value and discount
retailers - as their disposable income shrinks due to economic conditions.
Reasons to Purchase
Use this data-rich report to guide growth strategies and to identify suitable
markets. Benchmark performance across different markets and among the leading
operators in Europe. Identify the key trends and issues in clothing retail in
Europe and design strategies to exploit opportunities and minimise risk
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