ANXIETY DISORDERS - NEW OPPORTUNITIES FOR GROWTH
In the past, anxiolytic medications such as the benzodiazepines have been the
gold standard treatment of anxiety, despite the poor side effect profile and
addiction problem associated with this class of drugs. However, since the launch
of the serotonergic class of antidepressants, led by Lilly's Prozac, anxiety
markets have been targeted by manufacturers of modern antidepressants as a
method of extending the patient potential of their products. Consequently, these
drugs have replaced the old anxiolytics as the gold standard therapy in many
anxiety markets. This is due to a number of factors: .
* A high level of comorbidity exists between psychiatric disorders .
* Physicians focus on treating the symptoms of the disorders which often
overlap .
* Antidepressant manufacturers are seeking other markets into which to move
their products to maintain their growth
Therefore, anxiety markets have become the new battleground for
antidepressants. In a race to differentiate themselves from rival products,
manufacturers are continuously enhancing their position within niche sectors of
the anxiety arena.
Although the majority of major anxiety markets are now highly competitive,
the current lack of effective opposition from anxiolytics presents a key
opportunity for antidepressant manufacturers to achieve substantial market
uptake in numerous key anxiety markets.
REPORT SERIES OVERVIEW
Datamonitor's Strategic Perspectives 2001:
Anxiety Disorders series of eight reports form a comprehensive review of
major anxiety and eating disorder markets. Each report utilizes primary research
data in the seven leading healthcare markets and investigates the current state
of affairs in each market. Furthermore they provide an indepth analysis of the
current pipeline, estimated drug launches and the future direction of each
anxiety disorder. Anxiety Disorders covered: .
* Eating Disorders (Anorexia Nervosa and Bulimia Nervosa) .
* Generalized Anxiety Disorder .
* Obsessive Compulsive Disorder .
* Panic Disorder .
* Phobias (Specific Phobia and Agoraphobia) .
* Post Traumatic Stress Disorder .
* Premenstrual Dysphoric Disorder .
* Social Anxiety Disorder
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