Abstract
(I) SALON BUSINESS
- "Growth rates and commonalities in the best performers" estimates growth rates in the
sample salons that outperformed the stagnant US market, and outlines the factors they identified as
driving growth.
- "Fastest growing services" in 2004 and "Focus on salon business" looks in
more detail at the different sources of salon income, that is Hair Services (cuts and styling,
colouring, perming), Day spa services (non-hair or beauty services) ,and Product retail (sales of
hair and beauty products to clients).
- "Brands" identifies and ranks the top selling brands in the sample, and the impact of
salon own label products.
(2) FOCUS ON CONSUMER BEHAVIOUR
- "Consumer profiles" identifies the top consumer segments in terms of gender, age and
looks at any changes anticipated.
- "Conflicting consumer desires" assesses how the time constraints imposed by busy
lifestyles conflict with ever more demanding appearance / image standards. Assesses how these
conflicts impact on the consumption personal care services, and could shape a new attitude to
spending on appearance.
- "Adding value to the salon experience" looks at how maximizing the value of time
clients spend in the salon increases client spending.
(3) REPORT METHODOLOGY AND SALON SAMPLE(S)
Describes the type of salons which contributed to Diagonal Reports Research in the USA over the
past decades.
(4) WHY LOOK AT THE SALON MARKET?
Assesses what can be learnt from research on the salon channel (that is the professional hair and
beauty services sector. In brief salons are a useful guide to current consumer behaviour, and an
antenna to future directions.
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